Blog
Practical insights on AI, writing, and content strategy
"What Technology Wants" cross-sea reading meeting
Speaking of Kevin. Kevin Kelly, many people's eyes lit up. He even has some fans in Taiwan. When he gave a speech in Taiwan this spring, it was hard to get a single ticket. Maybe some friends don't know much about his life. To put it simply, he is not only a master of technological trends, but also a thinker who has greatly influenced Steve Jobs. But in my own opinion, more often than not, KK is more like an old naughty boy (if you want to know more about KK, you can refer to Wikipedia’s intr...
"Super Effective Facebook Customer Recruiting Technique" talks about sincerely creating content on Facebook
There are more and more reference books that talk about how to operate Facebook, but this Facebook reference book from Japan, "Super Effective Facebook Gathering Techniques", maybe because the author is a girl, it has a friendly and non-commercial flavor! The book always emphasizes that no matter how you run Facebook, you must have good content, communicate with Facebook fans like friends, and do not engage in promotional activities.
The "Facebook Effect" where crude idealism finally triumphs
Taiwan's Internet environment has always been a cruel winner-take-all business situation. In recent years, with the rise of the blog era, the only threatening unknown sites have ended up being merged and acquired (more than 70% of the unknown sites have reached the market). Facebook, which only emerged in Taiwan in 2010, cannot be acquired by Yahoo! Interestingly, it is mentioned in the book "The Facebook Effect: From 0 to 700 Million" that Facebook was already preparing to marry Yahoo! in th...
"First ask, why?" 》: The first step to becoming a leader
Have you heard how successful leaders lead hearts, and know that the reason why these leaders are successful is because of certain "characteristics" they possess, not because of "what they do"? The reason is that successful leaders are good at using "Ask first, why?" The "Golden Circle" theory advocated by Simon Sinek, the author of ". The concept of the Golden Circle is very simple. From the inside to the outside, it is Why > How > What.
"Mastering Web Analytics 2.0" reading club launched
Do you know how to check website traffic? What do various numbers such as Alexa ranking, PV, UV, conversion rate, and bounce rate mean? Website data is like a young girl wrapped in a layer of mysterious gauze, which makes people have an urge to find out, eager to understand its true face. With the help of tools such as Google Analytics, Webtrends or Piwik, we can finally get through the digital jungle of zeros and ones and get a glimpse of the secrets of website data analysis (Web Analytics).
"Open Leadership" Book Club: Ten Elements of Open Leadership
Last night, we held the second meeting of the "Open Leadership" book club at Bohemian Coffee on Chang'an West Road. I, Jun Bai and Lide will share the second chapter of the book "Open Leadership", "Ten Elements of Open Leadership". The author Li Xialin starts from this chapter and cuts into the topic, talking about how corporate organizations can promote open leadership.
"He clocks in, you make money": enclosure-style marketing services
When I first bought the book "He Checks In, You Make Money: Use Foursquare to Play Marketing and Make Friends", I bought it with doubts. Checking in is not a new thing. If Facebook is not enough to check in, why use Foursquare? It wasn't until I opened the book that I discovered that Facebook's check-in is definitely not equal to Foursquare's check-in.
"Lean Entrepreneurship": A good book for entrepreneurs to examine themselves
If you are starting a business, or are passionate about starting a business, I would like to recommend you to read the great book "Lean Startup". This is a tool book that allows entrepreneurs to review themselves, and it can be read at any time on the desk. As for why it is positioned as a reference book? Simply put, this is a guide that can guide us on how to run and operate during the entrepreneurial process. The book "Lean Entrepreneurship" does not teach you how to create a business, nor ...
Recommended preface to "Community Effect": When we are in a circle
Once upon a time, our lives were tightly connected by social networks that seamlessly connected virtual and real worlds. Every morning before I get out of bed, I have to turn on my phone to check the latest updates on last night’s Moments. Then when I see my friend’s birthday, I rush to send blessings on his graffiti wall. On buses and MRTs, the power of the low-down people is also rapidly rising. Everyone spends their spare time surfing the Internet, focusing on various messages on graffiti ...
Recommended Preface to "Lean Entrepreneurship": Roll up your sleeves and get started
Speaking of the three well-known Internet entrepreneurial cases of Flickr, Instagram and Fab, everyone may be familiar with them, and even talk about their success stories! In particular, the mobile photo sharing software Instagram, which was sold to Facebook for US$1 billion in April this year, has become the focus of global media. No matter how you look at it, this is an incredible achievement for a new start-up that was founded less than two years ago! What’s interesting is that these thre...
"Global Mobile Marketing Innovation Case": How Starbucks does App marketing
Friends who have participated in the HPX website planning reading club must have often heard me talk about the "great achievements" of the fifth group that year. G5+, which continues the spirit of the fifth group, is currently studying the book "100 Global Mobile Marketing Innovation Cases" published by the Institute of Innovation and Application Services of the Information Policy Council. As the name suggests, this is a book compiled by editors who have worked hard to collect and organize nu...
Moon Girl, listen to me
In ancient times, poets always used to use the moon to express their homesickness and personal emotions to create an atmosphere of aloofness and self-admiration, creating the illusion that the only person who understands me is someone far away.
Another imagination of parallel time and space
It seems like I haven’t had a good look at the moon for a long time! The temperature was cool and pleasant last night. I walked home quickly with the gift I bought for my father. I was afraid that my father, who went to bed early, would not have time to see the surprise we prepared. In the park near my home, the moon hangs in the sky like a half-eaten moon cake, surrounded by clouds and mist. It does not need stars to reach the moon. The mist is looming with the clouds and mist, which makes t...
I love the moon
Since I was a child, I have loved the moon. I know that the moon itself does not emit light, but it receives the energy of the sun, giving people a faint sense of stability and charm. When I am happy, I like to lie by the window and look at the Moon Girl on the zenith. When I am lonely, I prefer to climb to the top floor and stare at the sky alone, in a daze. Let the boundless moonlight cover me in blue and silver clothes. I don’t know whether it’s because I’m trying to compose new lyrics to ...
Innovation lies in "Between the Lines"
"Design is not just about making things look good. Design allows a company to create and propose innovative concepts that enhance human interaction and experience. Moreover, when we design a newer, better thing, or a more inspiring experience, the design itself becomes a symbol of creating a brand." ("Between the Lines" - Preface) The above mentioned causal relationship between "design", "innovation" and "brand", just listen (it seems you can only listen). Only with "cases" can "knowledge" be...