From borrowing topics to using small things to win big things: How to effectively formulate your writing strategy?
If you have the opportunity to talk to foreigners, or often watch some foreign photo albums, you may find that foreigners often put the word “Leverage” on their lips—when it comes to Leverage (opens in a new tab), many people may be able to answer immediately, oh! This word means “leverage”. But in fact, according to “Your mobile phone is your best English teacher (opens in a new tab)” blogger Lily’s Insights (opens in a new tab), Leverage should be interpreted as utilization. The so-called utilization means “use for profit” or “use for profit”, or more expressively, “use small to win big”.
What does writing have to do with “leverage” or “exploitation”? Today, let me tell you how to cleverly use the concept of “leverage” to write an article!
You may have seen Luo Zhenyu’s 2017 New Year’s Eve Speech (opens in a new tab) two days ago (if you haven’t, it’s okay, you can first take a look at the [Key Points] we compiled (https://www.con (opens in a new tab) tenthacker.today/2018/01/2017-friendoftime-note.html)), whether we agree or disagree with some of the points put forward by Luo Fat in these four hours of speech, we can all think about it: How can we “use” this topic to write a powerful article? Or try to find an interesting angle and make your own observations?
As Li Baifeng, the editor-in-chief of INSIDE (https://www.inside.com.tw/ (opens in a new tab)), a well-known domestic online media, said, “How can you “leverage” this attention-grabbing speech? I put forward different viewpoints (opens in a new tab), and V was inspired by the content. Customer-related content (Editor’s note: The author of this article should be the co-founder of the content hacking website Qin Zhenjia (opens in a new tab)), Note Man (opens in a new tab) has compiled the golden sentences in it, and there is also a public account analyzing the presentation design. For you, how will you use your own expertise to analyze this speech? This is the birth of an article!
Many people regard writing as a daunting path, but rather than saying that they are afraid of writing, if we look into the reasons carefully, it is probably that these friends don’t know where to start? Or maybe you have no inspiration and don’t know how to “make use of the topic”?
As I mentioned in my previous article (https://www.vista.tw/en/blog/remember-the-original-intention-of-writing), I have been blogging for more than ten years, and my writing career has been even longer. I have been blogging since kindergarten! I know very well what writing is all about. What bottlenecks or blind spots will I encounter in the process of learning and exploring? It is true that it is not an easy task to go from zero to one; but if we can properly “leverage our strengths” and think through some public issues that have attracted much attention, and then find a unique angle to attract attention, it may be a good start!
And I will also introduce to you more about the writing methods of various common articles in the workplace in the follow-up online course “Content Power: The Super Power of Building Brands (opens in a new tab)”. If you are interested, you are also welcome to participate in our Course Fundraising Campaign (opens in a new tab) which we will launch at noon today!
★ Photo Credit: StockSnap.io (opens in a new tab)
Further reading
- [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!
- Redemption in the social era: Stop posting randomly, you can generate content strategically and plannedly
- Luo Zhenyu’s “Friends of Time 2017” New Year’s Eve Speech: From the “Hunter-Gatherer Era” to the “Farming Era”, Five Golden Phrases and Concepts Learned by Content Hackers
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
