Blog
Practical insights on AI, writing, and content strategy
Apple Pay ignites the last fire of mobile payment in Taiwan
Apple Pay frees credit cards from paper. Apple Pay is a mobile payment and electronic cash service launched by Apple in the United States. It was first announced at the iPhone 6 event held on September 9, 2014. Consumers can pay through mobile devices such as iPhone, Apple Watch and iPad to enhance the shopping experience.
Customer Relationship and Maintenance: If you have the right mentality, business will come
The author of this article is Liao Guixiang, who has served in the hotel and catering industry for more than 25 years and has many years of practical experience in catering services, customer relationship management, education and training and other fields. Thank you for your permission to publish. I would like to express my gratitude. Ms. Lin, who works as a special assistant in a company, talked to me about how the company recently chose to hold events in restaurants. She recalled the last ...
Uncovering the mystery of the “subscription economy”: from price competition to experience improvement
When you think of “subscription”, what immediately comes to mind? Newspapers, magazines, cable TV (Channel 4)? Or spend 149 yuan a month to subscribe to an online music streaming service? Have you ever thought that the field of "subscription" is no longer limited to tangible products such as newspapers and magazines, but can also be combined with the concept of fundraising, so that the public can support their favorite opinion leaders or Internet celebrities through the power of "subscription".
Growth Hacker: The most valuable career in the next 10 years
"Growth hackers" are a new type of talent that combines marketing and technology. This article introduces the core concepts of growth hacking, Ryan. Holliday’s four key mindsets and how to create a self-growing marketing machine through data-driven and cross-border thinking.
This is how an e-commerce businessman leads his team: a letter every month to build relationships with employees
The author of this article is Zhong Jiqi, general manager and co-founder of Miaochang Supernet Co., Ltd. Thank you for your permission to publish. I would like to express my gratitude. Because of Eddie's suggestion, I have implemented a "monthly letter" mechanism for employees in the company's management since last year. Because employees are not asked to write daily reports, and all performance in the e-commerce industry can be presented online through numbers, there is no need for employees...
App developer’s business experience: Selling T-shirts seems to make money faster
I saw an interesting report from the Bay Area Daily today. In order to raise travel expenses to attend the WWDC conference, and also to show his support for Objective-C, an app developer designed a T-shirt with a dinosaur pattern and promoted it through Twitter. Unexpectedly, it turned out to be a good success, which made him sigh that he should stop developing apps and just sell T-shirts!
Reading experience of "Diary of Getting It Done": In pursuit of progress, start with the simplest accumulation
Today I received a gift book from Caishi Culture, "Diary of Success". This is a good book that looks small but is quite meaningful. I deliberately put down the work at hand and started reading immediately. Unexpectedly, the more I read, the more interesting it became, and the dialogue with the author seemed to gain feedback and resonance. The author Kenichi Nagatani mentioned that "little things accomplished" are more important than you think. I really agree with this. Don't think that some t...
A brief discussion on corporate official website planning: start with understanding needs and providing value
Recently, I accepted an invitation from the New Enterprise Value Co-Creation Program of the Small and Medium Enterprises Division of the Ministry of Economic Affairs to provide coaching and consultation for a new start-up company. In order to quickly get to the point and provide necessary assistance, I did some homework online beforehand, spent some time studying the basic information of the company, and also understood their products, services and business model. When browsing this company's...
"From 0 to 1": Helping entrepreneurs find the right direction
If you are engaged in business in Internet-related fields, or want to join the entrepreneurial ranks, then you have probably heard of Peter Thiel. But if you don’t know what he’s capable of, let me give you a little reminder: He is the co-founder of PayPal and the first investor to personally invest in Facebook. ──What’s even more surprising is that the US$500,000 he invested that year increased 5,200 times in just eight years, increasing in value to US$2.6 billion. Peter Thiel's success has ...
"Homework Doing Co., Ltd.": Reminds me of my childhood memories and entrepreneurial dream
今（2017）年五月，偶然收到天培出版社的来信，编辑表示曾在网路上看过我所发表的文章，也对于我和《代做功课股份有限公司》一书之间的真挚情感留下深刻的印象。有鉴于中文版已经出版二十周年，出版社希望推出全新修订版，希望可以摘录我的一段文字，放进新书之中当成推荐语。 I should be considered to have grown up reading the children's books translated by Ms. Ling Yue, right? Especially "Homework Doing Co., Ltd." and "Chocolate War", these two books left the deepest impression on me.
Takafumi Horie and Susumu Fujita team up to build Japanese social media 755
You will know that 755, a social media that has risen rapidly in Japan in recent years, actually came from reading the new book "Life is one person's fanaticism" by the founder of Fantasy House, Toru Mianshiro: Japanese bestseller God Mianshiro Toru turns depression into amazing energy and solves the pain of work and life. The book mentions his good friendship with Horie Takafumi and Fujita Susumu, and because of this, he agreed to start using 755 (7gogo), a social media that has both a mobil...
"The Age of Value Proposition": A blueprint for demonstrating the value of business models and services
Perhaps inspired by the entrepreneurial success of Internet giants such as Google and Facebook, in recent years, there has been a wave of entrepreneurship in countries around the world, including Taiwan, Japan, and China. In recent years, there have been a lot of books on the topic of entrepreneurship, and today I want to continue this trend, and at the same time go deep into the core, and explore with you how companies can execute in order to move towards the road to success. When it comes t...
"This is Your Store: A Success Manual for Super Store Managers": Start from Scratch to Build Your Own Kingdom
Since the MRT Songshan Line was opened to traffic, when I walked along Nanjing East Road and Bade Road in Songshan District, I saw many old storefronts on street corners taking on a new look. Some stores have begun to renovate and decorate, and some businesses are carrying out extensive construction projects to welcome new brand merchants. There is no doubt that these shopkeepers are eager to capitalize on the MRT's opening. After all, a good location can often bring crowds of people, and cro...
Creating the scenery of a sushi restaurant starts by hugging every passer-by with your heart
The late Yukio Fujimaki, a former member of the Japanese Senate and a well-known writer, once summarized a set of "street thinking techniques" in the book "The Street Thinking Technique of Top Talents", claiming that through the "five-meter distance observation method", you can immediately grasp the sales secrets of popular stores. This is similar to the "observation on the road" that has become popular in recent years. Well, I also like to walk and think on the streets, and to hone my busine...
The train is flying fast: learning process design and cross-department communication from games
The train is flying fast, the train is flying fast, flying over mountains and streams, how many hundreds of miles have it traveled? Almost home, almost home, my mother is so happy to see her... I have always liked to use the elements and mechanisms of gamification to try to solve common problems in daily life. In addition, I am reading the book "The Complete Book of Gamification Practice" recently, and I really want to have the opportunity to enhance my knowledge and understanding of gamifica...