With the fan economy taking over, YouTube launches a content marketing offensive (Part 2): Performing in mountains and seas, professional YouTubers go all out to attract fans

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Talented YouTubers highly recommended by YouTube Taiwan: Foodies, Men’s Game Playthings, Astor Street Fashion, Bike-In Net and National Crazy Bike Bar (Picture source: Google Taiwan Branch)

In addition to sharing observations on the gradual expansion of the influence of [fans economy] (https://www.contenthacker.today/2018/02/fans-economy-youtuber-part1.html) in Taiwan, YouTube Taiwan also invited five groups of amateur expert YouTubers to face the public at the press conference on February 8, explaining one by one the challenging journey of their hard work in managing fans.

These five groups of YouTubers include lifestyle, beauty, food, and automobile and motorcycle categories:

Food category: Foodies

• Date of establishment: 2015

• Target audience: students below university age

• Number of subscribers: more than 110,000

• Total views: 40 million cumulative

Foodies is a channel formed by three college girls. The three were former colleagues who had made cameos in the company’s promotional videos, so their former boss suggested that they establish a cooperative relationship. The three of them all love to eat and play, so they chose to introduce their experiences of trying toys and snacks to grab the attention of the students.

Since most of the subjects are children, the three of them are particularly careful about their words and deeds, and pay attention to the wording of their responses. They also remind the children to pay attention to table manners to avoid setting a bad example.

Lifestyle: Men’s Game

• Date of establishment: 2015

• Target audience: 90% men, and 60% age group 24 to 45 years old

• Number of subscribers: more than 50,000

• Total views: 6.1 million cumulative

Allen and Tex, the two YouTubers of Wanwuzhi, initially specialized in in-depth unboxing videos in the field of photographic equipment, and later gradually expanded to sharing their experiences on daily necessities and outdoor sports. Because the two love road bikes, they have made many introductory videos on road bikes to encourage the audience to engage in more outdoor sports.

Originally, the two thought that road bikes were high-priced products and only adults would watch their road bike introduction videos, but they did not expect that college students and fathers would watch their channel together. After the student worked hard to get good grades, his father actually gifted him a road bike for outdoor sports, which moved them very much.

Beauty category: Astor Street Fashion

• Date of establishment: 2012

• Target audience: Women aged 18 to 40 years old

• Number of subscribers: more than 120,000

*Total views: 6.28 million cumulative views

Beauty has always been a fierce battle area for YouTubers. Astor, who was originally a model, is tall and pays attention to dressing up. He often reads beauty magazines, but he always feels that the description is not clear enough. Finally, I simply recorded my own beauty experience and explained the details of trying the beauty products in detail, making it easier for other women to learn beauty makeup. As a result, in addition to female students who have just learned makeup, even mothers have become fans of her makeup.

In addition to general makeup, Astor later developed further into special makeup. Sometimes when she is walking on the street, she is recognized by netizens, but they cannot call her by her name. They only say, “She is the girl who wears special makeup”, which makes her very happy.

Motorcycle category: Bike-In Net

• Date of establishment: 2012

• Target audience: 95% of men aged 18 to 25 years old

• Number of subscribers: more than 100,000

• Total views: 20 million cumulative

Xiao San, who was originally an editor of a motorcycle magazine, loved motorcycles and felt that words and pictures could not fully convey the charming sound of motorcycles, so he decided to shoot his own video specifically introducing the performance of motorcycles. The goal is to help young people who want to buy a motorcycle choose a car.

When Xiao San first started filming, there weren’t many films of the same type introducing motorcycles. But gradually, fans responded that they watched his video introduction before buying a car, which gave him the confidence to continue the introduction. Fans also responded to various problems in choosing a bicycle, such as whether a person with a height of 160 centimeters can ride a certain type of bicycle, or whether a bicycle weighing 200 kilograms can be towed, etc., allowing him to understand that the film should be produced from the perspective of the audience’s needs during the introduction.

Car category: Crazy car bar

• Date of establishment: 2015

• Target audience: 95% men

• Number of subscribers: more than 150,000

• Total views: 25 million cumulative

Liao Yichen, a TV host turned YouTuber, originally hosted a travel show, but because of her love for cars, she started filming videos about her experience testing Volkswagen models. It was prepared in 2015 and officially launched in 2016. He also used YouTube and LINE@ to manage fans; in addition to his main target male fans, he also began to gradually accumulate the support of female fans.

Liao Yichen said that car test driving is a dangerous field. He almost lost his life twice. He really risked his life to introduce cars to everyone. Becoming a YouTuber allowed him to build a sense of professionalism and find a sense of accomplishment; at the same time, he also made adjustments based on fans’ responses, found guests on the show, and changed the video into a more relaxed style now. Let more people get started with mass car shopping and buy the good car they want.

Seeing these YouTubers who are working hard to create special fields, do you also want to introduce the expertise in your familiar fields to interested fans? Maybe you will be the next amateur expert-turned-YouTuber!

★ Additional screening at the same show: [Fans economy takes over, YouTube launches content marketing offensive (Part 1): Seizing the business opportunities of niche loyal fans, professional knowledge-based YouTubers are growing stronger] (https://www.contenthacker.today/2018/02/fans-economy-youtuber-part1.html) ★ Image source: Live shooting of YouTube press conference, YouTube

★ Content Hacker Book Club: The power of content: don’t sell products! Use “content marketing” to let customers come to you! [Registration now]

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/9hgqc2)“

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Further reading

• As the fan economy takes over, YouTube launches a content marketing offensive (Part 1): Seizing the business opportunities of niche loyal fans, professional knowledge-based YouTubers are growing stronger
• The era of super, short, and fast movies
• Let YouTube tell you, who is the most successful advertising video in Taiwan in the first quarter of 2018?

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☕️ Invite Vista to have a cup of coffee

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