Blog
Practical insights on AI, writing, and content strategy
Things to know before startup teams seek media exposure
Perhaps because I have been involved in the Internet industry and media circles for a long time, I often serve as a judge for some entrepreneurial competitions or a review committee for public sector subsidy projects. Of course, I often receive requests from friends and elders to help "check out" the new works of certain entrepreneurial teams - hoping that I can give them some advice, or help with media exposure, marketing, or formulating operational strategies. Of course, there are also enth...
Take inventory of your own resources and keywords to open up more possibilities for life
The author of this article is Zhang Liren, who once served as the human resources director of a well-known enterprise and has insight into the key factors of enterprise internal processes, organizational team operations, supervisory management functions, cross-department communication and human resources development. Specializes in teaching and project coaching on problem analysis and decision-making, project management, human resources and other related topics. Thank you for your permission ...
Discussion on the business model of one-person business: Thinking about life and career strategies through the Jiugong Grid
The author of this article is Li Junchen, founder of BP Qidian Strategy Studio. Since 2009, he has plunged into the world of online entrepreneurship. He has long been paying attention to the trends in the entrepreneurial circle, focusing on innovation and entrepreneurship, business plans, business strategies and business models. Thank you for your permission to publish. I would like to express my gratitude. It was the afternoon of June 28th, what a hot summer day! It’s really a good time to s...
The Instagram photo printer that sparked crowds of people queuing up, what exactly is it so popular about?
Speaking of Instagram, a photography app, everyone must be familiar with it. Especially after it was acquired by Facebook in April 2012, its popularity has increased even more. Not only does Instagram often appear in our field of vision, young friends like to use IG to refer to it. People tell stories or share their lives through casual photos. It can be said to be a popular thing among the youth generation. You may have an Instagram account and have uploaded many wonderful photos, but have y...
Establishing good public relations starts with media communication and press release writing
Recently, I was invited by Tiandiren Academy to hold a training course on "Practical Media Communication and Press Release Writing" in late August this year. Based on my previous experience in the media industry and my contacts with many startup teams in recent years, I found that many domestic small and medium-sized enterprises or startups have a huge demand for press release writing. It is a pity that people generally do not understand the properties and needs of the media, which often lead...
Tiancheng Hotel Group has stepped into the cultural and creative industry and promoted "Tiancheng Cultural Tourism Cosmos Creation"
The well-established Tiancheng Hotel Group has recently launched its latest brand called "Tiancheng Culture and Tourism Cosmos Creation". In addition to carefully selecting daily necessities with a sense of design, the first priority is to develop a professional hotel design, planning and management team. The core spirit is to use its business philosophy and experience to implement the brand spirit of "Inducing Design, Traveling in Place" in each of its hotels.
Facebook’s ambition: to establish a new order in the mobile era and become the media industry’s ethics chief
"Ambition" (やぼう) is a word originating from Japan, which means ambition and extravagant hope. It is quite appropriate to use the word "ambition" to describe Facebook's current situation of being complacent and looking down on the world. If we ignore the actual geographical territory and look at the number of members alone, Facebook has surpassed China and India to become the world's largest country. Netizens from all over the world "live" in the country of Facebook all the time.
Massive open online courses (MOOC), whether they burn out sparks or ashes
In a highly competitive society, "If you don't advance, you will retreat" is an unchanging truth. In order to survive, everyone begins to pay attention to further education and learning. Many people have dreamed of studying abroad, but have you ever thought that the scenes in the movie "Good Will Hunting" might one day appear in your life? We no longer have to spend $150,000 to attend Harvard University. As long as we connect to the online education platform, we can freely choose from a varie...
Deciphering the "Quick Production Power of PPT": How to sell 1,600 online courses without relying on fans and advertising
When it comes to the development of paid knowledge or online courses, in fact, Taiwan’s start was not too slow, but perhaps the market is really too small, or it is limited by consumer behavior. In terms of pace or scale, Taiwan is obviously not as good as the other side of the Taiwan Strait or even advanced countries such as Europe and the United States. However, these two days have been like spring thunder, and some good news has come out one after another!
Everything is connected and everything is updated: Is now a good time to invest in the Internet of Things?
If you usually pay attention to changes in Internet and technology trends, you will definitely find that a keyword will appear in life from time to time, capturing our eyeballs and attention. Yes, I am talking about the Internet of Things (IoT). When it comes to the Internet of Things, what do you immediately think of? Is it a refrigerator that can automatically purchase ingredients online based on the food consumption speed and preferences of the whole family? Or a wearable device system tha...
Recommended Preface to "The Science of Seduction": How to Win the Public's Attention in the Fragmented Era
As early as several years ago, I once attended the author's class of this book. Articles and reports written by Ben Parr in the media. I’m glad to learn about “The Science of Seduction: In the age of distraction, how to grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” "The book will be published soon. This is a practical and interesting book. I am happy to recommend this new book to everyone.
ALPHA Camp launches the "Grand Channel Project" to help Taiwanese young people move to the world stage
I heard Bernard Chan, the founder of ALPHA Camp, mention before that the company decided to develop a new type of online course based on the previous development of practical camps for new ventures. After several months of preparations, ALPHA Camp announced that it will join hands with MOOCs to officially launch the "Grand Channel Project" at noon on July 5, with the starting point of cultivating "cross-field talents to become full-end network development engineers" and hopes to help more out...
Chatbots open up the conversational business battlefield: not only seeking speed, but also demanding better
According to a social media report launched by Buffer in 2016, 85% of companies around the world have used social media to enhance brand awareness in recent years. Among them, Facebook is undoubtedly the most familiar social media. As many as 93% of marketers use Facebook as a means of corporate marketing, showing that social media is an excellent channel for promoting brands and delivering messages.
Take action! Business model, structure and execution determine the real outcome.
This morning, I saw a short article on Facebook, written by my friend Li Quanxing, who is currently the digital operating director of Condé Nast Birch House. In this era where information is easily disseminated due to social connections, there is no longer a so-called "secret" advantage. What really determines the outcome is the business model, structure, execution, and especially execution. You know it, and others will soon have the opportunity to learn it, but if you have good execution, yo...
A brief discussion on the division of labor in new ventures: take responsibility and start by doing things well
The author of this article is You Shufan, who is active in various technical communities and has been selected as Microsoft's Most Valuable Professional (MVP). He hopes to become an "expert generalist" who studies extensively in many different fields and connects the principles of these fields. Not only talking about business, strategy, organizational management and products, but also about development. Thank you for your permission to publish. I would like to express my gratitude. At work, w...