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Practical insights on AI, writing, and content strategy
"The Age of Value Propositions": The Multiplication of Business Models and Value Propositions
Perhaps inspired by the entrepreneurial success of Internet giants such as Google and Facebook, in recent years, there has been a wave of entrepreneurship in countries around the world, including Taiwan, Japan, and China. When it comes to entrepreneurship, we must go deep into the core and explore how the company operates in order to move towards the road to success. When it comes to the key to a company's success, many people will immediately think of "business model." Indeed, almost all suc...
Blogger webmaster takes a look: SEO strategy, starting from writing the "search description"
Today is the first day of the Lunar New Year, and Vista is here to say New Year greetings to the readers and friends of "Content Hacker". I wish everyone good health and all your wishes come true in the new year! Speaking of wishes coming true, if we ask webmasters who run websites or blogs what they most want to achieve? I think it’s just that the website traffic is soaring and its influence is increasing day by day! But how can we increase the traffic and be seen by more people? In addition...
Focus marketing: lock in precise customer groups and spend marketing expenses where possible.
The author of this article is OSRI Co., Ltd., and we would like to thank you for authorizing the "Content Hacker" website to reprint it. We hereby express our gratitude. In the 1950s, with the rapid development of industry and the diversification of products, people were no longer satisfied with "one kind of commodity". There was an increasing demand for customization, and market segmentation (Marketing Segment) came to the fore. Companies began to respond to market demand and provide differe...
Point Economy: The Revolution in Life Consumption Detonated in the Era of "Following Economy"
"We want Prime (membership) to be such a good value, you'd be irresponsible not to be a member." —Jeff Bezos, CEO of Amazon There are two scenarios below: 1. Before starting to go to work every day, I am used to buying a cup of coffee to refresh myself. After buying the coffee, I open the app of a certain convenience store.
Recommended preface to "Iron Rules for Selling Your Own Website: 68 Tips for Selling Your Website as soon as you launch it": Use the home field advantage to win exciting battles
Everyone thinks Facebook or some e-commerce platforms are very convenient. Although Facebook is connected to more than one billion people, it is indeed a very convenient marketing channel, and online shopping platforms also gather a lot of traffic. However, we should not rely too much on a single social platform. We still have to find ways to establish our own "home field." "Home court" is really important, as you can see from this Universiade in Taipei. Taiwan won 26 gold medals, which not o...
Blogger webmaster took a look: Blogs with customized domains can also support HTTPS.
Google recently announced that Chrome browser version 68, released this summer, will display all HTTP websites that have not been upgraded to encrypted protection as "unsafe to access" websites. When I saw this news, I was almost scared to death. I couldn't help but worry a little. I wonder if the "content hacker" website built using the Blogger platform can support HTTPS encryption? In fact, I know that Blogger already supports general blogs to use HTTPS encryption, but it has not yet suppor...
Experience from participating in the 4th Content Hacking Lecture (CHL4)─Unveiling the mystery of sales pages and calls to action
Ken, the author of this article, is currently a motivated student in the "Content Hacking" community and loves learning copywriting, marketing and other related knowledge. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. February 7th was a wet and cold day. Despite this, I still attended a "Content Hacking" lecture in the evening by Mr. Vista and Mr. Shirokuma, with the theme of "Designing Sales Pages and Creating Calls to Action for Content." Before coming to this lec...
Without advertising, you can create a secret that reaches 400,000 times: the thinking behind the popular Facebook chatbot
The author of this article, Cai Yaoyu, currently works in the advertising business of a digital advertising agency. Make the world a more interesting place by sharing your perspective on marketing. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. At present, the cost of Facebook advertising is increasing day by day, but without advertising, it will be difficult to promote the content. In addition to advertising, is there no other way to increase the number of p...
Xiaoka Blogger’s Practical Strategies for Business Development: From Zero to One, Start Blog Marketing
The author of this article, Chen Xianhao, graduated from the Department of Business Administration of National Chengchi University. He has been running a blog since 2016 and currently works in the new retail industry. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. I have been running a blog for almost two years, and the monthly traffic has been stable at around 30,000, which has reached the basic threshold of business matching (abbreviation for business and c...
The gig economy era is coming! Use briefings to create a super individual business model
The author of this article, Liu Yiyou, is a briefing. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby.
The Golden Dog announces good news and God gives prosperity: Content Hacker wishes you more prosperity in the Year of the Dog as you write more
The Lunar Year of the Dog is about to enter. Vista and White Bear would like to thank all the supporters of the "Content Hacking" website. I wish you more success in the Year of the Dog! Since October 21 last year (2017), Teacher Vista posted the first article "Copywriting: Making Use of FAB Sales Rules". Together with this New Year's greeting, in less than four months, Content Hacker has published and reposted a total of 119 articles related to content marketing and content techniques, with ...
6 steps to teach you how to master content marketing
Content marketing doesn’t happen overnight, but by following the right iteration, you can build trust in your brand. This article summarizes 8 keys to success and 6 execution steps: from defining readers, choosing exposure platforms (social media), to extending topics, guest contributions and tracking data benefits, it will teach you step by step how to handle content marketing.
How to become a food blogger──Complete guide to running a local food blog
The author of this article is Taiwanese Greedy Fat. He runs the blog "Taiwan Greedy Fat's Play Stories" and uses his camera and keyboard to record the unforgettable food and beautiful scenery he has experienced. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. The author has been running the blog "Taiwan's Greedy Fat Fun Story" for more than two years. It has always been run with a part-time mentality (will be explained later), not as a main source of income. A...
With the fan economy taking over, YouTube launches a content marketing offensive (Part 2): Performing in mountains and seas, professional YouTubers go all out to attract fans
Expert YouTubers highly recommended by YouTube Taiwan: Foodies, Men's Game, Astor Street Fashion, Bike-In Net, and Crazy Car Bar (Photo source: Google Taiwan Branch) In addition to sharing observations on the gradual expansion of the fan economy in Taiwan, YouTube Taiwan also invited five groups of amateur expert YouTubers to face the public at the press conference on February 8 to explain their hard-working and challenging journey of managing fans.
As the fan economy takes over, YouTube launches a content marketing offensive (Part 1): Seizing the business opportunities of niche loyal fans, professional knowledge-based YouTubers are increasing...
Talented YouTubers highly recommended by YouTube Taiwan: Foodies, Men's Game, Astor Street Fashion, Bike-In Net, and Crazy Car Bar. On the afternoon of February 8, Google held a media gathering to "recruit talents from all walks of life." Peggy Chan, YouTube Taiwan and Hong Kong Partner Manager, shared YouTube’s observations and specific actions on this “fan economy”.