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Practical insights on AI, writing, and content strategy
Although content marketing knowledge is beautiful, it can only be followed by hands-on practice──Experiences from participating in the Content Hacker Reading Club (CHRC1)
The author of this article, Mason, is a business humanistic coach and an entrepreneur who loves adventure. After attending a growth hacker speaking event, I fell in love with the marketing technology and direction of Inbound Marketing. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. When I attended the Growth Hacker Annual Conference at the end of last year (2017), I heard Zheng Hanrui, the founder of Green Vine Life, sharing the concept of inbound marketing. I was de...
A brief discussion on consumer insights and content production: from setting target audiences to exploring character profiles
[About the author] Vista Cheng is the founder of the "Content Hacking" website, and is also a business consultant and professional lecturer. He once served as the product director of "Wind Media" and the editor-in-chief of "Digital Times" magazine, focusing on the development of business models, cultural creativity, information technology, online communities and mobile networks. Last night (February 22), we held the first "Content Hacker Reading Club" at Zhongshan Lecture Hall 15. Bai Xiong, ...
The second meeting of "Lun Liu Lai Briefing": the starting point of briefing design starts with understanding the audience
On the evening of February 23, a group of briefing enthusiasts gathered at Comma Space on Guangfu South Road to participate in the second gathering of "Lunliu Lai Briefing" hosted by Zeng Guolun, the founder of "Briefing View". Different from other presentation gatherings, which are mainly taught by a certain presentation teacher, the special feature of "Lunliu Lai Presentation" is that everyone takes turns on stage to present their presentations! Anyone who is passionate about presentation d...
"Wangnian Family Portrait" became an instant hit, but did the graphic content marketing campaign work?
[About the author] Fabius Chin, known as White Bear in the world. He is now the co-founder of the "Content Hacker" website. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. Qin Zhenjia has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of conten...
Seize the three secrets of content marketing: deeply rooted content production methods, are you doing it right?
The author of this article is OSRI Co., Ltd., and we would like to thank you for authorizing the "Content Hacker" website to reprint it. We hereby express our gratitude. [Why we reprint this article] If a DM is just a DM, it will often be thrown into the recycling bin once the promotion season is over. However, information that is useful to consumers often has a different fate. It will not only be firmly remembered, but even saved. Content marketing is to let your consumers know that the info...
Exclusive interview with Zhou Qinhua, founder of "Tech Island Reading": Insights and experience sharing in operating subscription-based content
The author of this article, Qiu Taocheng, is a small copywriter who takes turns typing on five keyboards. I don’t think I’m as good as a copywriter, so I’m just a writer. Currently, I specialize in keyword advertising and copywriting marketing. Looking forward to finding a dignified way to survive. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. [Why are we reprinting this article] When talking about paid knowledge services in Taiwan, it is difficult not to mention Zh...
Who said making videos is all about selling products? B2B companies use videos to break into the brand world
Duncun, the author of this article, is a follower of knowledge. I love advertising and presentations, and am working hard to send myself to the 4A advertising battlefield, eager to fight with clients and consumers. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. [Why we reprint this article] In the field of marketing, because B2B companies do not directly face consumers, B2B content marketing cases have always belonged to ethnic minorities. Previously, "Content Hacker...
How did you create a subscription service with a monthly amount exceeding 120,000 yuan?
The author of this article, You Shufan, is currently the co-founder of Exploring the Force, and launched the "24 Key Lessons for Career Jump" subscription service on the PressPlay platform. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] This is not only the personal experience of a local subscription service provider, but also from the sharing of teacher You Shufan, you can get a glimpse of the current development of subscription...
"Project X": From job hunting to workplace coping, everything starts with two steps forward
The author of this article, You Haoyun, has 16 years of experience in language teaching. He is currently the head of the Yunfei Language and Culture Center in Hsinchu. He is good at using innovative and highly interactive methods to make language learning both fun and efficient. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] This is not only a warm reading experience, but also a valuable experience shared by teacher You Haoyun fr...
Blogger webmaster takes a look: To pursue SEO effects, don’t forget to customize the article URL
Running a blog is indeed a long road, but the good news is that every webmaster friend can play the role of a growth hacker, from improving readability, adding HTTPS encryption support to doing search engine optimization (SEO), to strive for better performance for his blog. Today, I want to continue this topic and talk to you about another key point in pursuing SEO effects, which is to customize the URL for each article.
Managing corporate self-media starts from becoming a "growth editor"
I wrote an article about growth hacking in 2016. Some people may think that this emerging industry is only related to engineers, marketers, or product managers. But can you imagine? These mixed new professional titles have also entered the media circle. Nowadays, "community editor" (or editor) is no longer enough. Many news organizations have added new roles such as "interactive journalist", "engagement editor" and "growth editor".
Recommended preface to "Building Popular Jukeli": Make products and services that customers really want
Maybe when it comes to the book "Building Popularity", I am actually not unfamiliar with it, because I had read the original version of this book long before the growth hacking trend started in 2016, and I also know about Gabriel Weinberg and Justin Mares, two masters who are both entrepreneurs and writers.
The presentation hacker has evolved again and you will instantly become a presentation master.
Presentation Hacking has evolved again, allowing you to become a presentation master. The author of this article, Liu Yiyou, is a presentation hacker. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. Why did the author write this article? In f...
"Detonating the Member Economy": Creating an Entrance to Connect Community and Business Logic
Friends who know me know that I like to read books. I not only organize book clubs, but also often publish book reviews and book introductions on the website. Because of this, I have accumulated a large collection of books in my home, almost to the point where the bookcases are full. During the recent holidays, I didn't go out for fun. Instead, I did a lot of cleaning at home. I used the spirit of "detachment" to tidy up the environment. I cleared out five or six hundred books in one go and p...
SEO lazy bag: Google can’t find your articles? Seven Troubleshooting Tips to Improve Your Search Visibility
The author of this article, Wayne Fu, has researched the most in-depth topic of Blogger, and has also delved into many application experiences related to the Internet and cloud. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. A friend asked why "I searched on Google but couldn't find the article"? I believe that webmasters are very concerned about the visibility of their website articles in search engines. This is also because Google search results will directly affec...