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Practical insights on AI, writing, and content strategy
"Design, Marketing and Operation of Millions of Online Courses" Course Experience: Carefully polished to create passive income
The author of this article is Wu Shenghao (Liz), who lives or works in the UK, Shenzhen, Beijing and Taiwan. Founder of "Fun Club" with style retirement proposal. He has served as the marketing and public relations manager of Hanbi Building and the project manager of Xinyi Group's joint business office. His work experience includes consulting, marketing planning, copywriting, brand public relations, shopping mall operations and development business. He tries to see things from different angle...
How do professional lecturers create a profit model? Teacher Zheng Yunlong shares five key steps to make money through content marketing
From a marketing perspective, the knowledge service industry should be the most suitable industry for content marketing. Lecturers themselves are professional knowledge individuals and have communication, expression and presentation skills. Logically speaking, it is not difficult to provide content. After all, lecturers are an industry that "makes money by selling knowledge." But this is not the case. There are many lecturers who are busy teaching, giving lectures and presenting on programs. ...
Social marketing brings you a full platform: from understanding social media, formulating marketing strategies to practical exercises
On the evening of March 8, I was invited by Yingjie Talent Training, a subsidiary of Yingjie International Group, to teach an "Introduction to Social Marketing" course and explore the world of social marketing with nearly twenty students. In this class, I will introduce you to how to start social marketing from three aspects. And, how to formulate strategies and set feasible measurement indicators. Including: 2. Understanding social media and platform selection: By understanding the ecology a...
Speeding up website loading speed is expected to improve Google mobile search rankings
The author of this article is OSRI Co., Ltd., and we would like to thank you for authorizing the "Content Hacker" website to reprint it. We hereby express our gratitude. [Why are we reprinting this article] Friends who are running blogs and websites, please note that in addition to focusing on generating content, you should also pay more attention to whether the loading speed of your website is too slow? If the speed is too slow, not only will it make visiting netizens feel bad, but Google's ...
Creating an unforgettable official website starts with focusing on user experience
When it comes to the official website, many people may frown and immediately show a lack of interest. I found that many friends have an inaccurate understanding of the official website, and even have some stereotypes, thinking that it just stores some stereotyped or outdated information. Many people even ask: "Do I still need to set up an official website now? Wouldn't it be nice to have a fan page?" In fact, the benefits of setting up an official website are not only to help the company esta...
Shifa Magazine and Corporate Self-Media: Practical Practice on Theme Planning of 3C Content
In the previous article "How to learn content topic planning and subscripting skills from the media or corporate publications?" I mentioned that in order to learn how to plan our own corporate self-media, we can "steal" other people's topic planning skills from professional media or corporate self-media on the market and use them for our own use. This time, let us take magazines and corporate self-media of information 3C products as examples to explain how to observe and summarize theme plann...
How to set goals: Let you smile brightly next year
Have you ever been confused at the end of the year as to why 365 days have passed like this? (How come you haven’t saved much money?) Or, do you feel like your horse teeth are too long on your birthday? (But I gained weight. What about losing weight as promised?) Or, after finishing the big project, did you realize that you had no other life except work? (You actually panic when you suddenly have some free time!) Or maybe, you just want to get to the next level? (I want to do well in career, ...
Selling without selling is content marketing──Experiences from participating in the Content Hacker Reading Club (CHRC1)
The author of this article, Huifen, is currently engaged in the beauty and bodybuilding industry and is a student of the Content Hackers Reading Club. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. Before participating in this Content Hacking Book Club, I actually had no idea about marketing and was not sensitive enough to numbers. But after this book club exchange, I felt that content marketing is a very special tool.
Writing product copy starts with understanding the voices and needs of the target audience.
[About the author] Vista Cheng is the founder of the "Content Hacking" website, and is also a business consultant and professional lecturer. He once served as the product director of "Wind Media" and the editor-in-chief of "Digital Times" magazine, focusing on the development of business models, cultural creativity, information technology, online communities and mobile networks. When it comes to writing product copywriting, many people often think that one is bigger than the other! In fact, i...
How to learn content topic planning and subscripting skills from media or corporate publications?
[About the author] Fabius Chin, known as White Bear in the world. He is now the co-founder of the "Content Hacker" website. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. Qin Zhenjia has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of conten...
From 3C to finance, how do Taiwanese companies use self-media to deepen their content marketing?
[About the author] Fabius Chin, known as White Bear in the world. He is now the co-founder of the "Content Hacker" website. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. Qin Zhenjia has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of conten...
Professionalism is your content──Experiences from participating in the Content Hacker Reading Club (CHRC1)
The author of this article, Ken, is a motivated student in Content Hacking and loves learning copywriting and marketing-related knowledge. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. In the first content hacker reading meeting, everyone studied the content marketing introductory book "The Power of Content" together. All the students here have their own areas of expertise. These expertise can be converted into content, and content can be used to answer consumer que...
Good content is king - how to make search engines and target audiences stick to your website?
The author of this article is OSRI Co., Ltd., and we would like to thank you for authorizing the "Content Hacker" website to reprint it. We hereby express our gratitude. [Why we reprint this article] Why can’t websites rely entirely on reprinting content? Because on the Internet, we rely on the authenticity and reliability of content to build trust among netizens. This article analyzes what good content is from the two perspectives of "search engine" and "target audience", so that everyone wi...
Corporate self-media: a content marketing tool that even Coca-Cola and NEC love to use
[About the author] Fabius Chin, known as White Bear in the world. He is now the co-founder of the "Content Hacker" website. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. Qin Zhenjia has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of conten...
Will Blogger shut down? An in-depth analysis from the perspective of Google’s business operations
The author of this article, Wayne Fu, has researched the most in-depth topic of Blogger, and has also delved into many application experiences related to the Internet and cloud. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. [Why we reprint this article] When talking about how to choose a blog platform in several content hacking lectures and reading groups, Blogger and Medium are usually recommended. In fact, as long as you start writing and develop a huge fan base a...