Winning the battle of briefings: pursuing the realm of unity between man and sword and developing your own style

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This article The author Lin Yousui is an associate professor at Taipei Medical University. With 20 years of experience in presentations and teaching, he has taught medical presentations and health education skills in many medical units, and has received high praise from invited units. Although I am already a medical school teacher in Taiwan, I still want to do more. I want to teach my skills, ideals and logic to everyone in need by simplifying them. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

I saw a classic article on the Internet, which made me amazed. After reading it, I not only learned a lot, but also gained insights. I suggest you take some time to read this article first, and then read this article:

If a briefing is compared to a war, the speaker is the warrior and the teaching aids (mainly slides) are the weapons. No matter what kind of battle you fight, you must bring appropriate weapons. Thousands of troops must carry spears and swords, and they must know how to make good use of darts and hidden weapons in a battlefield covered with bamboo forests. Get it wrong and the whole army may be wiped out!

Factors affecting the design and application of slides (swords), in addition to the purpose of war, must also consider the relationship between the warrior himself, the field, and the opponent.

1.【Purpose of Briefing】

What kind of battle to fight refers to the type and purpose of the briefing. You can think about it, the medical science paper briefings, health education briefings, lazy people’s briefings, concept briefings, proposal briefings, progress report briefings or written briefs, etc. that people of our generation are more likely to encounter. Which of the three categories of briefings mentioned in the article “[Master the five questions and the three mores to make an eye-catching annual plan presentation] (https://www.contenthacker.today/2018/01/how-to-make-the-year-plan-presentation.html)” respectively? Or, somewhere in between those two categories?

2. [People: speaker characteristics]

In addition to the purpose of the presentation, the design of the slide is also related to the speaker’s expressive ability and personality. Speakers who are less good at oral expression may rely more on slides. For speakers who are good at expressing themselves, it is actually okay to use more or less slides. You know, a weak woman with less strength will find it difficult to wield a dragon-slaying knife even if she has a dragon-slaying knife at hand. It is easier to get a Heavenly Sword!

3. [Venue: Briefing Venue]

Venue restrictions, such as: screen size and ratio, projection on a curtain or LCD screen, projector brightness and color, venue aspect ratio, screen-to-venue ratio, stairs or flat seats, etc., will all affect the effect of slideshow production and playback. For example, in a venue where the brightness and color of the projector are relatively bright, you will find that the color of the excellent projection film will often be out of shape. Therefore, it is recommended to choose a design with low chroma and simple graphics, which can ensure that the information is fully conveyed and accepted.

4. [Audience: audience interaction]

Interaction between speaker and audience is desired, even necessary. But it is not limited to words and raising hands to answer questions, which is called interaction. Just think, if in a professional or serious situation, it would not be appropriate to ask the professor in the audience to answer or even raise his hand. There are many types of interaction, including information, eye gaze, body language, tone of voice, pauses, and even the speaker’s own questions and answers. To put it simply, if the audience has a sense of dialogue and the speaker seems to be talking to people in the air, the rhythm of the speech will be correct. This part may sound vague at first, but it is definitely the key to victory.

Keeping in mind the four-character key points of presentations: “people, swords, field, and crowd”, you can naturally develop your own presentation style in the pursuit of the unity of people and swords.

★ Photo Credit: Teemu Paananen

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Further reading

• Three major trends in business presentation design in 2019: Scenario-based architecture, visual personalization and intelligent interface
• The second meeting of “Lun Liu Lai Briefing”: the starting point of presentation design, starting from understanding the audience
• The presentation hacker has evolved again, and you will immediately become a presentation master

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