Want to learn to write well? Be careful with these three blind spots

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Communication is really important, I believe you can agree. But when it comes to writing, many people get numb. Are you the same? In fact, the reason why writing is difficult is because many people encounter these blind spots.

Now, please review your past writing experience: Have you encountered the following writing misunderstandings that many people have encountered?

The first blind spot is thinking that writing is too difficult.

The second blind spot is to treat writing as an essay competition.

The third blind spot is the inability to write strong appeals.

Next, let me explain it to you one by one!

Let us first talk about the first blind spot in writing. Many people think that after graduating from college, they can say goodbye to writing without any worries and no longer have to write essays. In fact, this is completely wrong! It should not be difficult for you to find that when you enter the workplace, no matter which industry you are in, you are likely to be exposed to writing.

In the past, when I provided training for major companies in the industry, many students came to me after class and asked me: “Teacher, how should I learn to write? I have collected a lot of materials, but every time I turn on the computer, I feel that my mind is blank and the pen is heavy!”

Yes, I know everyone encounters similar situations from time to time. Whenever a supervisor tells them to write a report, project or product copywriting, many people immediately feel dizzy upon hearing it, and even feel short of breath and numb on the scalp. Or else, if I sit in front of the computer for a long time, I always feel that I have no inspiration and can’t write anything.

According to my many years of teaching experience, in fact, many people are not unable to write, but commit the problem of “thinking writing is too difficult.” Some friends mistakenly believe that if you want to write an article, you must quote from a wide range of sources and speak in detail. In fact, this is not the case. This is because workplace writing is inherently different from traditional literary creation. In other words, as long as the other party’s recognition and resonance can be won through written expression, this is the most important thing.

Now, let me talk about my second blind spot in writing. Perhaps we have seen too many so-called “model essays” since we were young. We are easily misled by those model essays, so that when many friends hear that they need to write, they think that the essays they write must be brilliant.

In fact, in terms of workplace writing, which most of us often dabble in, whether we want to achieve sales, persuasion, etc., we must ultimately communicate with people, so that the other party can quickly understand our inner thoughts. Workplace writing is different from literary creation. The focus is on striving for recognition and resonance, so there is really no need to treat the writing needs you encounter in life or work as an essay competition!

In the past, when I was teaching copywriting, I saw many people racking their brains and piling up gorgeous words when writing copy… Well, what are the consequences of this? That is, the article looks gorgeous, but the content is actually very empty. What’s even worse is that it took a long time to write, but the customer didn’t pay because they didn’t understand the key points they wanted to express!

Next, let me talk about the third blind spot that I often encounter when writing, which is the inability to write strong appeals. When it comes to literary creation and workplace writing, literary works often pursue compact, exciting and beautiful content, but the purpose of writing product copy is to promote sales. There is a big difference between the two.

It’s a pity that until today, many people will immediately turn on the computer when they hear that they want to write an article, but their heads are almost scratched, but they still don’t know how to start and end the article? Of course, there’s no way to put forward an effective call to action… Well, that’s such a pity!

The so-called Call to Action (Call to Action) is intended to inspire the target audience to actually take action after reading the product copy—for example, hoping that consumers will purchase the product, make a donation, participate in an event, etc.

Common call to action copywriting includes: buy now, sign up now, learn more or go to the nearest store…etc. Graphic design includes banners, buttons or general pictures.

To design a concise and powerful call to action, you can start by asking yourself the following questions: What do you want your target audience to do? How do you ensure your target audience knows what they should do? And why should the target audience be instructed to do these things? What benefits can they get from it?

In other words, if you want your hard-written copy to be taken seriously and even achieve ideal conversion results, you must design your call to action well!

Whether writing is difficult or not, I think it varies from person to person. But what I am sure of is that if you can avoid these three blind spots and are willing to practice more, your writing skills will definitely improve! If you are still not sure, you are welcome to join “Vista Writing Companion Program” and I will help you draw up a complete study plan.


★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.

★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.


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Further reading

• “Copywriting Strategies: Start Your New Writing Journey” Listening experience: I was lucky enough to meet Teacher Vista
• Want to improve your writing? Welcome to sign up for the “Vista Writing Companion Program”

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☕️ Invite Vista to have a cup of coffee

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