Technology is not a panacea, buying and selling real estate still requires expert assistance
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In recent years, with the rapid rise of Property Technology (PropTech 3.0), high technologies such as artificial intelligence, deep learning, blockchain, digital currency, big data and augmented reality have also begun to have an impact on the real estate industry. Not only that, more and more technology companies at home and abroad are combining cloud computing and digital tools in the hope of bringing convenient real estate sales and management-related services.
The rapid rise of real estate technology (PropTech 3.0) has begun to have an impact on the real estate industry.
The balance between technology and humanity
Many foreign experts predict that these cutting-edge technologies and new inventions will bring major changes to the real estate industry! But Berry Everitt, CEO of Chas Everitt International Property Group, is less optimistic about these surging trends.
He believes that some real estate companies have begun to introduce digital technology and use excellent technology or services as selling points to attract potential customers, thereby creating an impression that they can provide risk aversion for the properties under their names. This is indeed an irresistible trend, and it does sound like a good thing, but the real time has not yet come. In other words, the services provided by these emerging players are not fully effective, and just using discounts or flat selling prices as marketing appeals cannot provide better services than traditional real estate agencies.
Bai Rui said: “Information technology has subverted traditional industries. People can complete different tasks through the Internet and cloud computing, and it has indeed greatly improved the previous work processes. It seems like this is a good thing, allowing people to obtain homogeneous services at a cheaper price, or to do things faster and better. However, the real estate industry contains many human factors and also needs to rely on many professionals with professional experience to provide services.”
The real estate industry contains many human factors and requires the assistance of professional professionals.
The irreplaceable value of traditional real estate agents
Bailey, who has worked in the real estate industry for many years, revealed that in order to provide better services to customers, real estate agencies such as Ques Everett International Real Estate Group must use extensive training and high-quality advertising and marketing resources to enable their service personnel to help customers sell properties at the best price and in the shortest time possible. This means that in the short term, traditional real estate agencies still have irreplaceable value.
Faced with the fact that some cutting-edge technology companies have lowered personnel costs and entered the real estate market with strategies of large discounts and low commissions, Bei Rui also deeply feels this strong competitive pressure. But he also clearly pointed out that traditional industries such as taxis, restaurants and travel agencies have indeed been baptized by information technology. Even the emergence of the “sharing economy” has also had an impact on many industries! The real estate industry is naturally no exception and will face this turning point sooner or later.
However, at this stage, real estate transactions still require the assistance of industry experts, and it is not advisable to rely solely on technology. While the low-priced solutions offered by various digital real estate companies may seem tempting, clients should still think carefully as sales results are what everyone is most concerned about.
Integrating technology and professional experience
Looking at the evolution of the real estate industry, the advantages of traditional real estate agencies include a large number of professional service personnel, a huge customer database, and multiple physical channels. However, in the face of the rise of digital technology, many new companies have begun to build real estate digital platforms. In addition to hoping to get a share of the pie, they also hope to bridge the information gap between customers and owners. The trend of “deintermediary” is quite obvious.
At this stage, real estate transactions still require expert assistance, and it is not appropriate to rely solely on technology.
The trend of globalization is irresistible, but the real estate industry is, after all, an industry that is highly relevant to people. It also proves that although everyone loves the convenience brought by information technology, it cannot completely replace the experience of industry experts for a while. How to effectively integrate information technology services and the rich experience of traditional real estate company personnel has become an important lesson for buyers and sellers.
★ Photo Credit: Jesse Roberts
★ Article source: This article was originally published on the website “[Tui Tui House] (https://www.tui2house.com/20170926-1/)”
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