Say goodbye to composition panic
In recent years, I have often offered open classes on copywriting in different institutions, and I have often been invited to major companies or schools for training. I have found that many people suffer from “Composition Panic Disorder” (https://video.udn.com/news/401483) - as soon as they hear that they need to write product copy or project proposals, their scalps will become numb, and they may even appear to be at a loss and have trouble breathing.
As everyone knows, writing is not as difficult as everyone imagines. You only need to establish the correct concepts first, plus a lot of copying and practice, and you can get started. In other words, there is no shame in admitting your fear of writing, as long as you are willing to learn with an open mind, master the basic logic and techniques of writing, and practice more. Please believe me, don’t worry too much about writing anxiety!
Writing anxiety refers to the situation where writing tasks under certain circumstances can cause people to feel nervous, worried or other negative emotions. Some people may feel anxious about writing an academic paper, but writing an email on the same topic does not trigger anxiety; others may find it easy to write a lab report, but feel that writing a letter home to a loved one is really heavy.
Some friends once told me that although they usually have the habit of reading articles or writing blog or social posts, when it comes to the critical moment of writing, they don’t know how to subscript and organize paragraphs? Or else, I am exhausted and unable to find inspiration, unable to write a touching chapter; even if I can barely put together an article for submission, it seems that my own point of view is missing, making it unconvincing.
Strengthen writing skills through practical exercises
In the past teaching process, as long as time permits, I will always arrange units with practical writing exercises to give students the opportunity to write more and strengthen their copywriting skills. I will even exchange and read other students’ articles so that everyone can observe and learn from others’ strengths and advantages.
Speaking of copywriting, I wonder if you will immediately think of thoughtful copywriting written by well-known brands such as Quanlian Welfare Center, Greenvines Vitality, Shopee Shopping or Forbidden City Boutique? You know, those amazing copywriting are certainly worth watching and learning from, but in fact the point of copywriting is not just to write in a flamboyant way, or to capture the eyeballs and minds of the target audience - for the writer, this is a spiritual journey that accompanies everyone.
Based on my observations over the past few years, I found that many people have misunderstandings about copywriting writing, thinking that as long as the writing is brilliant, the related products or services will definitely sell well! In fact, in the entire sales process, copywriting only plays a driving role in stimulating consumer desire, and many other links are required to cooperate behind it. A copy that has a clear purpose and is easy to understand can not only shorten the distance between you and the audience, but also help convey your point of view. Having said that, this is of course also a basic requirement for good copywriting.
Practice writing with a book to accompany you
Therefore, I think the key point of [content hacker.today/2019/02/how-to-create-great-content.html] is actually to be able to express your opinions smoothly and bring specific benefits to the target audience. In the winter of 2023, I republished “[Learn Good Digital Copywriting in Slow Reading Seconds (New and Updated Edition): Teacher Vista’s Introductory Course on Copywriting] (https://www.books.com.tw/exep/assp.php/vista/products/001097 3827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201909)”, I hope that through this book, I can bring you the correct concept of writing. Of course, I not only provide writing frameworks and routines, but I also look forward to helping readers and friends start from scratch and lay a solid foundation for copywriting.
The name of this book is very interesting. It’s called “[Learn digital copywriting in seconds through slow reading (new and updated edition): Teacher Vista’s introductory course on copywriting]” (https://www.books.com.tw/exep/assp.php/vista/products/00109 73827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201909)” is the result of brainstorming by the editors of the publishing house. The so-called “slow reading” means that readers can carefully appreciate the powerful skills behind each outstanding copy, while “instant understanding” means that they strive to write unique selling propositions and core values, and then outline specific benefits and visions for the consumer public.
When I first wrote this book, I actually hoped that I could help everyone based on my own personal experience, especially those friends who regard writing as a daunting path. Not only do I hope it can help everyone solve their writing anxiety and regain the joy of writing, but I also look forward to seeing friends combine their rich life experiences to write wonderful chapters.
I loved this book myself and I hope you will too!
☕️ Invite Vista to have a cup of coffee
📖 深入探索相關主題
