I watched "Deleted to Only Twenty Characters": It's better to be easy to understand than to write brilliantly.

As a lecturer who often teaches writing skills in companies, public sectors, and universities, I not only write many articles and books related to writing and marketing, but I also need to be well aware of the dynamics of the publishing market. Especially books related to topics such as writing and marketing are within my scope.

So, when I saw “[Deleted to only 20 characters left: Use a powerful message to impress the other party, high-concept communication skills that can be used in writing and speaking] (https://www.books.com.tw/exep/assp.php/vista/products/0010 885087?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202103)” When this new book came out, I was first attracted by the sharp title.

As the author mentioned, whether we are writing copywriting, giving presentations, or even speaking on stage, we often need to communicate externally. But why do I always fail to impress the target audience despite writing a lot?

The author tells us that these are all traceable. Therefore, through her this book, you can tell us how to use logical thinking to focus on the key points. You only need to use twenty words to convey the most important message, and you can achieve the goal of “attracting eyes in seven seconds and capturing people’s hearts in thirty seconds”, allowing the target audience to place an order and take action immediately!

Doesn’t it sound amazing? I have a similar feeling. But after reading the author’s experience, I knew this was a good book to refer to.

But what’s interesting is that I was actually attracted by the author’s name at first. Well, Lipschutz Shinmoto Xia Dai? What is this? How can a person’s name contain Japanese elements but still sound like English? I guess maybe this has something to do with her immigrating to the United States?

Make good use of logical thinking and storytelling

Okay, let’s get down to business.

It is said that the author of this book is Japan’s most popular copywriting consultant and speech coach. She pointed out that every word in copywriting, briefings or speeches is the beginning of communication with others and has the power to change lives. Only by bravely deleting words can you have this power.

The author reminds us that making good use of logical thinking and storytelling and condensing important information into less than 20 words is the key to prompting the target audience to take action.

The three steps of using logical thinking to tell stories include:

Step 1: Organize information from the perspective of the target audience Who is the target audience? Why is it up to you to explain? What action do you want your target audience to take after seeing or hearing it?

Step 2: Confirm what message to send to the target audience Why can you claim so? So what’s the conclusion?

Step 3: How to capture the target audience’s heart Make good use of the power of storytelling to capture your attention within seven seconds and capture your heart within thirty seconds.

Overall, I really like “[Deleted to only 20 words: Use a powerful message to impress the other party, high-concept communication skills that can be used in both writing and speaking] (https://www.books.com.tw/exep/assp.php/vista/produ cts/0010885087?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202103)》This book. Because the author does not deliberately show off too many complex theories, he is able to apply and transfer many common techniques in the field of speeches and presentations to the scope of writing teaching. At the same time, after some systematic combing, it is easier for people to absorb.

The whole book is very comfortable to read, and it is not difficult to understand: the principles of communication are actually the same, and it is true that you can draw lessons from other sources and quickly put them into effect.

In addition, this book also provides a three-stage checklist of story arrangement, rehearsal, and official performance, which allows readers to easily learn to use logical thinking to tell a good story.

Communicate in short words

Finally, I would also like to share my feelings after reading this book. Based on my teaching experience in companies and campuses in recent years, I found that many people lack a central idea when writing articles and tend to write wherever they come to mind. In addition, the structure is not rigorous enough, so it takes a lot of time to explain a simple concept, and even uses a lot of cool-looking proper nouns…

In this way, it is easy for readers to miss the point and even lose their patience. Therefore, I also agree with the author of this book. You can try to communicate in short and easy-to-understand words!

Writing is an art of action.

Therefore, I really encourage everyone to practice writing more. If you encounter any problems in the process of deleting and condensing content, you are welcome to contact me and discuss!

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