Grasp the five directions and write attractive product copy

Good morning, fellow readers!

Some “Vista Writing Companion Program” partners often come to me to discuss product copywriting or Sales Page (Landing Page) design, which makes me very happy.

Well, how do you write engaging copy? The following directions are provided for your reference:

Five directions for writing product copywriting

1. Topic: Clearly list the categories or directions of goods and services.
2. Based on: surveys or data published by authoritative units (research institutions, public departments, universities or hospitals, etc.).
3. Recognized: Organize your own opinions, people’s consensus, or experience or common sense from life.
4. Principle: Are there any theoretical foundations or interesting facts that can serve as support?
5. FAB: Talk about the features, advantages and benefits that the product or service can bring to the consuming public.

Take single-origin coffee as an example

For example, if your company wants to launch a very special single-origin coffee bean. So, how to write product copy? In addition to stating the origin, raw materials and price, you may first need to explain what single-origin coffee is? What is the difference between it and comprehensive coffee? In addition, what are the other unique features of your company’s new single-origin coffee beans?

I heard that people who really understand coffee only drink single-origin coffee!

Well, is there any basis or truth to this rumor? Why does it sound like single-origin coffee is really great?

Have you ever thought about why drinking coffee is not only about satisfying your appetite, but also about savoring the feelings and beliefs that each cup of coffee brings? And can single-origin coffee really make people feel a completely different attitude towards life?

Sell experiences rather than products

I believe there is a lot of room for development here. Just imagine, the “Third Space” and “Fourth Space” created by Starbucks are not only to sell a cup of coffee, but also to sell a wonderful experience. So, if your company really wants to sell a unique single-origin coffee bean, at what levels can it seduce the consumer public?

Starbucks is a human industry, serving customers through a cup of coffee, rather than serving customers as a coffee industry.

Make good use of FAB sales rules

You know, when many people drink coffee today, they are not only obsessed with the ingredients, characteristics and price of the mysterious black liquid, but also care about many things. It would also be a good idea if it can be combined with FAB Sales Rules for a more in-depth discussion!

Regarding the FAB sales rules, if you are interested in learning more, you can refer to my humble book “[Content-based Marketing] (http://bit.ly/vista-content-marketing-book)” published in November 2019, or you can go to the “Content Hacker” website and read [this article] (https://www.contenthacker.today/2017/10/fab-technique.html)!

Please give Vista a cup of coffee

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