Five Steps to Content Production to Attract Potential Customers

This article was originally published in “Economic Daily”

If you are running a gym or selling healthy food, you will definitely target a group of people who value health and love health care! If your company develops and sells cultural and creative products, I guess you definitely want to deal with young people.

When investing in online marketing, in addition to trying to collect effective lists, it is best to interact with potential customers in multiple ways. But the question is, where are the people who are interested in your product or service? These people cannot appear on the road or in front of you for no reason… So, how do we clearly identify potential customers and then deal with them?

Fortunately, there are ways to engage with potential customers. For example, you usually produce meaningful and valuable content, and then use search engine optimization (SEO) to get people to visit your website and make them interested in your company’s products and services.

You can also design an exquisite sales page (landing page) to present the core value that attracts visitors, so that visitors are willing to leave their contact information for future business contacts. This is a very good way.

Five main steps

So, how to do it? Below, I would like to share with you a few main steps: 1. Attract target traffic to your website or login page. 2. Convert visitors into high value-added potential customers. 3. Cultivate potential customers through advertising and marketing. 4. Contact with potential customers to conduct business. 5. Convert potential customers into paying customers.

The first step is to produce high-quality content (including articles, videos, or infographics, etc.) which I recommend. Business owners can also consider designing sales pages for specific products or services. The purpose of doing these things is simple: to attract the “right” people to your company’s website and generate links.

The second step is to try to make the groups that were originally attracted because of the good discounts, after receiving satisfactory feedback, still be willing to stay on your site, and even start to be interested in your company’s products and services.

The third step is to use Google or Facebook ads to screen potential customers through the power of search engines and social media. Of course, you can also make good use of LINE, which I introduced to you last time.

The fourth step is, after mastering the basic information and needs of potential customers, your company’s marketing and business departments should start to conduct sandbox deductions based on the pain points of relevant customer groups and provide the most appropriate services.

The fifth step, and the most critical action, is to convert the vast crowd of potential customers into loyal paying customers. Your company can choose the most appropriate business model based on product and service attributes. For example, the [subscription model] (https://www.contenthacker.today/2017/11/subscription-economy.html), which has been quite popular in recent years, has also begun to be adopted by many emerging industries. You may also want to give it a try!

Please give Vista a cup of coffee

---

☕️ Invite Vista to have a cup of coffee

---