"Content Marketing & Copywriting 6Hrs Practical Class" Course Experience: Master the essence of writing and marketing through industry case studies

The author of this article is Ms. Wang Yichun. Thank you for your permission to reprint. We hereby express our gratitude.

I have recently entered the work field of marketers. Everyone knows that marketers have a wide range of work projects, which naturally includes community management and product marketing. In this way, marketers naturally have to write various social posts and product copywriting.

Although I have always thought that my writing ability is not bad, it has always failed to reach the ideal state.

Of course, if you simply write an article to express your feelings, or simply share information with your relatives and friends, then of course there is no problem. It’s just that when we write articles for work, because we want to break through the stratosphere, try to reach a group of strangers we don’t know. I know very well that if you follow the traditional way of writing, there will be some shortcomings.

Review the copywriting you have written before, whether it is social media posts or short product introduction articles, and meet frequently I faced several common problems, such as: no inspiration, lack of words, and some people even criticized me for saying that the grammar I wrote contained English grammar…

Based on my work needs and my desire to improve my abilities, I searched for various copywriting courses on the Internet. At this time, I happened to see the “Content Marketing & Copywriting 6Hrs Practical Class” offered by Teacher Vista at the Innovative Future School.

Focus on interactive classroom teaching

[](https://1.bp.blogspot.com/-LGtpA5Sq88Q/XPWgWgf9qEI/AAAAAAAAizA/GMmwGlz5O8sxUXnaB6fLQusgpGg1rMX0gCLcBGAs/s1600/%25E5%2585%25A7%25E5%25AE%25B9%25 E8%25A1%258C%25E9%258A%25B7%25E8%2588%2587%25E6%2596%2587%25E6%25A1%2588% 25E5%25AF%25AB%25E4%25BD%259C.jpeg) In the classroom, the teacher attaches great importance to the interaction with the students and will not rigidly stand in front of the podium and explain the teaching content. At the beginning of the course, the teacher asked the students to introduce themselves briefly and took this opportunity to understand their backgrounds and needs. During the whole-day course, the teacher will also give examples of industries and related products that students are working in. Not only the cases of the students, the teacher also provided many additional examples worthy of reference and explained why these cases are worthy of reference.

Master the essence of writing through practice

The last stage of the “Content Marketing & Copywriting 6Hrs Practical Class” course is also the climax. Teacher Vista asked us to practice writing copywriting and collaborate with other students in groups. Although the time was a bit tight, the teacher prepared quite a lot of content, which far exceeded the time schedule. Everyone was reluctant to leave get out of class! But through a few short exercises, it is enough for us to capture the essence of product copywriting.

The teacher also encouraged us to practice writing. If we have any questions during the copywriting process, we can discuss them through the LINE group. Overall, I am honored to participate in this course, and I hope that more practical courses like this can be offered in the future to enhance my own strength.

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☕️ Invite Vista to have a cup of coffee

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