Before designing an official website, please remember to “think from others’ perspective” first

This article was originally published in Economic Daily

During the COVID-19 pandemic, department stores, restaurants, movie theaters and gyms that are usually crowded with people are now empty. Many people deliberately reduce social activities and choose to stay at home and pass the time online.

According to a report in the New York Times, many news websites have benefited from this, and even some corporate official websites have experienced growth in traffic. Many companies choose to invest in [digital transformation] (https://www.vistacheng.com/2021/05/competing-in-the-age-of-ai.html) at this moment, or take the opportunity to revamp their websites, which is indeed a good choice. If your company plans to do the same, I will not only be happy to see the results, but also willing to share some experiences with you.

Break the stereotype of official website

Speaking of official website, many people’s stereotypes are stereotyped and boring. In addition, most of the information is outdated, old and lacks organization, so it makes people lack interest and discourage them.

After some business operators began to invest in social marketing, they mistakenly believed that as long as they concentrated on running Facebook fan pages or Instagram (https://www.vistareading.com/2021/12/read-this-if-you-want-to-be-instagram-famous.html), it would be enough to replace the official website.

Benefits of establishing an official website

In fact, the benefits of establishing an official website are obvious. In addition to establishing a home page on the Internet, it also helps with product marketing and promotion. It can also communicate your company’s business philosophy and brand story to the outside world, thereby creating social recognition and direct dialogue with more potential customer groups.

The greatest significance of setting up an official website is not only to have a brand appearance, but also to shoulder the important responsibility of communicating with the target audience. This is admittedly the most important brand contact point.

Therefore, when designing the official website, in addition to paying attention to aesthetics, smooth browsing lines and interactive design are key, and they are also important factors in improving conversion rate and user experience.

Thinking about the value of official website from the theory of use

Generally speaking, the official website exists to meet the needs of visitors for information inquiry. Therefore, in addition to providing detailed product information when building, a complete company profile, contact information, and related information must also be attached. Before starting to build an official website, it is recommended that you first explore a large number of websites with similar industry attributes, observe the advantages of others, and then outline the structure of your own official website.

Business management guru Clayton. Christine was born in ”[ The book “Innovative Use Theory” (https://www.books.com.tw/products/0010760251?sloc=main)” mentions that the so-called use is not just a need, but also includes multiple aspects such as functional, emotional and social aspects, and can help users achieve the progress they want.

Citing the purpose theory, we might as well think about it: Do visitors hope to complete any task when they visit the official website?

Having said that, a well-designed official website should not only have a beautiful appearance, but also provide easy-to-understand instructions and navigation functions. It is best for website operators to perspective-taking-methodology.html, try to consider the value of the official website from the perspective of visitors, and have the determination to operate sustainably, so that they can keep pace with the times and effectively meet the needs of the target audience.

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