Building persuasion in the workplace: How to impress your colleagues before the presentation begins?

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-HE4HNGGN6m8_98I Hg8jh7T6nD_vN80weVqnDjPtZK7Vhz2Iumssx1v4XCD7nhV_URrJj0-zLEjQklI0t6eJlQiPH8PxBnSMK G9nGtap2m9uLXlmNoVvBse1OI0HajTb_yD2U7yN6u4Qn/s1600/%25E5%25BB%25BA%25E7%25AB%258B %25E8%2581%25B7%25E5%25A0%25B4%25E8%25AA%25AA%25E6%259C%258D%25E5%258A%259B.jpeg)

[This article](https://medium.com/@yiyou/%E5%9C%A8%E8%81%B7%E5%A0%B4%E4%B8%8A%E5%A6%82%E4%BD%95%E5%B1 %95%E7%8F%BE%E8%AA%AA%E6%9C%8D%E5%8A%9B-%E6%9C%89%E6%95%88%E8%AA%AA%E6%9C%8D%E7%9A%84%E9%97 %9C%E9%8D%B5%E5%9C%A8%E6%AD%A3%E5%BC%8F%E7%B0%A1%E5%A0%B1%E5%89%8D%E5%B0%B1%E5%B7%B2%E7%B6% 93%E9%96%8B%E5%A7%8B%E4%BA%86-41de3b373907) author [Liu Yiyou] (https://www.facebook.com/yiyou.liu), for Presentation. Founder of Easy Presentation Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

[Why we reprint this article] In the workplace, the briefing for a meeting is just the final step. To convince your supervisor and colleagues, start taking action long before the briefing. Teacher Liu Yiyou analyzed the 4 steps to persuade colleagues before a presentation. Everyone should prepare in advance so that the presentation will go smoothly!

When you have to work with colleagues outside of clear affiliations, your colleagues may not understand why they must cooperate with you, especially in cross-department collaborations.

Effective persuasion is to guide everyone towards a consensus solution, but it may not be the solution originally envisioned at the beginning. To carry out effective persuasion, we must go through four steps: establishing trust, common interests, strengthening evidence, and emotional resonance.

Four steps to effective persuasion

Build trust: Trust in the workplace mainly comes from “professionalism” and “relationship”

Our trust in a person (https://zh.wikipedia.org/wiki/%E4%BF%A1%E4%BB%BB) often depends on his credit. If you know everything about a certain field and can provide correct judgment, others will trust your expertise. So, it’s not enough to just do things well, you have to demonstrate professional values ​​and do things in a smart way.

Relationships do not refer to personal relationships or acquaintances on the table, but when you make judgments, do you show that you prioritize the interests of others? This gives others confidence in their relationship with you, which in turn creates trust. Private one-on-one conversations, or inviting colleagues who think like you but are more trustworthy, are ways to build closer relationships.

Common interests: undoubtedly a key factor in others being willing to support you

Creating a win-win, or even letting you win first, is an important part of persuading the other party in the workplace. Most of the time, we are looking for or creating this space. If there are no obvious common interests, you may even have to adjust your position first to create space for mutual interests.

Strengthening evidence: Trust alone is not enough to make others willing to follow you

As you gradually build trust and willingness through expertise, relationships, and common interests, a lack of performance can be a bottleneck that holds others back. Citing classic success stories, emotionally charged stories, and data from authoritative organizations are all good ways to persuade before results are achieved.

Emotional resonance: How to make the other party agree from the heart and be willing to take action

The last mile of persuasion is call to action. The previous steps of establishing trust, common interests, and strengthening evidence are all based on rationality, aiming to arouse the other party’s motivation and increase the other party’s willingness. Finally, you need to appeal to emotional resonance to arouse the other party to take action.

Without action, there is no effective persuasion. But don’t forget, sometimes not taking action is also a kind of action.

The process of effective persuasion begins before the formal briefing

The establishment of trust comes from the accumulation of credit, which must be managed on a daily basis. The consideration of common interests and the strengthening of key evidence should actually be displayed during the negotiation process before briefing. In terms of the layout of the briefing, it is more important to present it in a structured and concrete manner so that people can remember it. The final emotional resonance is reflected in the presentation skills of the briefing. A video, a story or a golden sentence may be the last step to evoke action.

★ Picture source: Presentation． Simple Presentation Workshop

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★ Recommended reading:

*The era of gig economy is coming! Use presentations to create a super individual business model

• Become your boss’s right-hand man: Five tips for preparing meeting presentations for senior executives
• Six major trends in business presentation design in 2018: from storytelling, negative space to design intelligence

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