Building a personal brand starts with inventory of resources and precise positioning


Why is it that when we see the mermaid goddess, we immediately think of Starbucks, and when we see the golden arches, we also think of McDonald’s? To put it bluntly, this is the concrete presentation of brand image and value! So, what do you want others to think of when they see you or think of you?

──Are you a professional with specialized knowledge? Or a sincere and enthusiastic good partner?

Speaking of personal brand, I believe everyone is familiar with it. You can think of it as a way of self-packaging, or it can be a practice of life value; simply put, it means living the way you want.

Advantages of running a personal brand

Building a personal brand has many advantages, such as creating your own value and establishing more connections. In addition, you can have more autonomy in work and life, increase your influence, and move towards financial freedom as soon as possible.

If you want to start a business, want to be an [Opinion Leader](https://zh.wikipedia.org/zh-tw/Opinion Leader), or even want to be a [YouTuber](https://www.contenthacker.today/2017/12/2017-pinkoi-y outubers.html) or Internet celebrities, you really need to use the support and support of your personal brand… But if you have no idea of ​​starting a business for the time being, and just want to make full use of your talents in the workplace, and look forward to converting your major into a contribution to society, I think you can still use your personal brand to help you shine and be seen by your supervisor or relevant people in the industry!

After knowing the importance of running a personal brand, the first question many friends face is usually-don’t know how to start?

Brand strategy that begins with the end in mind

Well, let me share with you a few simple methods now! You may wish to adopt the strategy of “begin with the end in mind”, first close your eyes and imagine…

What will it look like one day when you have a personal brand that you are proud of? When people mention your brand, do they feel happy? Or is it passionate?

Next, let’s look back slowly… You might as well think about why you wanted to build a personal brand in the first place? Any specific goals or motivations? Do you want to change the world like Jobs? I still hope that I can become as popular as Adi or Guji Ying’s [Knowledge-based Internet Celebrity](https://www.parenting.com.tw/article/5085190-%E5%85%A8%E5%8F%B0%E8%A8%82%E9%96%B1%E6%95% B8%E6%9C%80%E9%AB%98%E7%9A%84%E7%9F%A5%E8%AD%98%E5%9E%8B%E7%B6%B2%E7%B4%85+%E9%98%BF%E6%BB%B4%EF% What about BC%9A%E7%82%BA%E4%BA%86%E8%B3%BA%E9%8C%A2%E7%95%B6YouTuber%E4%BD%A0%E6%9C%83%E5%A4%B1%E6%9C%9B/)?

Secondly, which groups do you want to target for interaction and communication? In other words, you need to figure out which target audience you are serving? You know, building a personal brand certainly has the opportunity to make money and increase your voice, but I think if you can provide your unique value in the process, it is more important than anything else!

Inventory resources and precise positioning

Next, you can start taking inventory of your resources. For example, what are your strengths and advantages? What other connections are there that I can connect with? In order to stand out in the fierce competition, you must choose a specific market or arena beforehand. Having said that, this is also called positioning. Only by starting from your own expertise and interests, identifying competitive themes, targeting markets with clear needs, and making differentiation can you have the opportunity to polish your personal brand!

Finally, I would like to point out one point: your success is not only defined by the company you serve, nor does it need to be limited by the outside world or others. Starting today, you are a unique brand.

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