Build personal brand power and refresh corporate image

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🚀 This article was originally published in “Economic Daily”

Do office workers need to build a personal brand? More and more companies have begun to encourage employees to build personal brands and closely link their own expertise with company values. Especially today with the rapid development of AI and new media, professionals can not only create a more competitive career path for themselves, but also inject vitality and trust into corporate brands, creating win-win value.

Brand development consultant Huang Xinyi in “[Living as a Light: The Great Channel of Building a Personal Brand](https://www.books.com.tw/exep/assp.php/vista/products/0011012416?utm_source=vi sta&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202507)” says: “Whether you need to run a personal brand depends on who you want to be and where you want to be.” For professionals, this sentence reminds everyone: the essence of a personal brand is not packaging, but a reflection of your unique role in the value chain.

LinkedIn CEO Ryan Roslansky, who has worked in Silicon Valley for more than 20 years, was not only a voice when promoting “The Great Reshuffle”, but also a thought leader with the ability to predict trends. He not only shares LinkedIn’s internal insights, but also frequently cites external information and technology trends, which reminds people that he is a data-driven leader, thereby enhancing the credibility and professional aura of the entire LinkedIn.

Just like the American singer-songwriter Bob Dylan (Bob Dylan said: “When you wake up in the morning, you can do what you want to do, and you are a successful person.” For professionals, if they can clarify their interests and passions, and then clearly improve their problem-solving skills, depth of views, and value, they will naturally be gradually visible to the outside world.

Especially in today’s digital age, if you know how to combine marketing trends with AI tools, you will be able to build your personal brand more strategically and efficiently.

For example, American corporate consultant [Jennifer Vessels] (https://www.jennifervessels.com/) (Jennifer Vessels) usually drafts speech outlines through ChatGPT, then adjusts the tone by himself to strengthen the consistency of views and output speed, and uses Canva to design presentations, quickly establishing a professional consultant image in the consulting circle.

Huang Xinyi in [book](https://www.books.com.tw/exep/assp.php/vista/products/0011012416?utm_source=vista&utm_medium=a p-books&utm_content=recommend&utm_campaign=ap-202507) proposed the content principles of “emotion, interest, use and quality”, which means emotional resonance, interesting attraction, practical value and aesthetic taste, which are the design core of content production. If professionals can set up their own brand style language library, they can make AI-assisted creation closer to their own personality and tone.

AI not only assists creation, but also enhances market and audience insights. Office workers can analyze the topics that audiences pay most attention to, the voice strategies of competing products, and even understand their own popularity and weaknesses in the community. For example, senior marketing consultant [Ann Handley] (https://annhandley.com/) (Ann Handley) makes good use of these tools to adjust the theme direction of the monthly [e-newsletter] (https://iamvista.substack.com/) to maintain its open rate at the top level in the industry.

In addition, the personal brand of business people should not be in opposition to the corporate brand, but should pursue resonance with the same frequency. The key is to choose the right platform and positioning language to act as a promoter of corporate value.

CEO of Microsoft Corporation of the United States Satya Nadella (Satya Nadella has been actively shaping the image of an inclusive leader since he took office. He not only talks about AI and cloud transformation, but also emphasizes empathy and cultural construction as corporate competitiveness. His speeches and books not only convey Microsoft’s values, but also guide the outside world to re-understand its brand culture.

For mid-level and senior managers, they can also learn to speak out through blogs, social media or Podcast. They don’t have to talk about corporate revenue every time. They can share their insights in organizational leadership, management and innovative applications to create a professional and credible role.

The ultimate meaning of personal brand is not only to achieve yourself, but also to let more people grow because of you. If you can proactively lead your team in content co-creation, internal training and teaching, and even open an internal community for sharing after work, your personal brand will not only increase your personal voice, but also serve as a catalyst for corporate culture.

In the era of the rise of individuals, professionals should not just be low-key figures behind the scenes, but can become a key window for corporate image.

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