Blog
Practical insights on AI, writing, and content strategy
Case sharing by members of the second issue of "Vista Writing Companionship Project": Sabina's "Asha Flower Money Dream"
Time flies, and the second phase of the "Vista Writing Companion Program" launched on April 1 this year has been going on for more than a month. Partners have also submitted their own study plans and handed in their assignments according to the agreed time. As the saying goes, "The master leads the door, and the practice lies with the individual." If you just dive in the "Vista Writing Companion Program" group and just absorb the various sharings I provide specifically for students without pr...
Thanks for supporting "Content Hacker", the millions of people's trampling activity has started
Speaking of my relationship with blogging, it’s really been a long, long time… Not only was I responsible for running Yam Blog before, I also tried various blogging software (for example, have you heard of PMachine, Greymatter, B2Evolution or TextPattern?), platforms, and I even wrote a book on WordPress! However, even though I have been blogging for a long time, I have never been a popular blogger with high traffic.
I read "The Rules of Making Millions from Self-Media: "3333 Internet Profit Plan" for Complete Amateurs": Sincere sharing and practice is the road to success.
As one of the 50 recommenders of the book "The Rules of Making Millions from Self-Media: "3333 Internet Profit Plan" for Complete Amateurs", it took me until today to get this book from my friend Xu Weizhen. However, this does not affect my recommendation of this book, because I have read the electronic version long before it was published... Speaking of Weizhen, he is really a self-media person in a unique style!
How to do B2B content marketing? Please target the target audience and directly appeal to the interests
Today, a friend contacted me and expressed interest in joining the "Vista Writing Companion Program." After confirming her needs and learning motivation, I realized that due to the adjustment of work tasks, she hoped to learn relevant knowledge about B2B content marketing from me. In the past, we often saw wonderful cases about content marketing, most of which came from the B2C category. This inevitably leads people to misunderstand that content marketing is only suitable for B2C companies, b...
The government makes good use of the benefits of social media: saving costs and grasping public opinion
▌Text/Vista Cheng, founder of the website "Content Hacker". This article was originally published on the "Marketer" website. * Humans are group animals and cannot live in isolation. Likewise, social media has become a part of everyone’s lives. Not only do we communicate emotions and share information through social media, many companies and industries also try to spread marketing information through social interaction, hoping to influence people's brand recognition and purchasing decisions. C...
Make good use of animated GIF images to shape your "brand image" and create a unique and unforgettable marketing experience
▌Text/Vista Cheng, founder of the website "Content Hacker". This article was originally published on the "Marketer" website. * In today's mobile era of information explosion, we have become accustomed to receiving all kinds of colorful information at the same time. We all know that images and videos are very powerful in spreading information. This is what the saying goes, “A picture is worth a thousand words.” Friends who often play LINE stickers must be familiar with series of stickers such ...
Improving description skills: Learn from Banana Yoshimoto and create a sense of space in readers’ minds
In recent years, I have often taught copywriting courses in companies or universities. Starting this year, I launched the "Vista Writing Companion Program". Because of this, I have the opportunity to read many articles written by business people or college students. Putting aside the quality of writing, I find that many people spend a lot of effort and space describing people, things, places and objects when writing articles, but it seems a pity that people cannot quickly grasp the key points.
To welcome the era of platform economy: What are the lessons for operators?
Since leaving the media circle, I haven't observed the development of Taiwan's Internet industry so closely for a while, but recently, I unexpectedly discovered that the local Internet market seems to be recovering somewhat. The trend of innovation is becoming more and more prosperous, and some refreshing new services and new websites are being launched one after another, and there are also reports that some time-honored traditional manufacturing companies are beginning to expand into areas s...
"Why Customers Will Pay: Good Professionalism Doesn't Need to be Sold!" 7 Secrets to Let Customers Bring Money to Your Doorstep" Recommended Preface: To promote order conversion, start by paying at...
For well-trained professionals such as industrial consultants, lawyers or lecturers, the various intractable problems from different industries are naturally not a problem for them. However, if you are not a marketing expert, you may encounter a problem - that is, you do not understand the needs of customers enough to allow them to proactively purchase professional services. When I read "Why Customers Will Pay: Good Professionals Don't Have to Sell!" When I read the book "7 Secrets to Get Cus...
"Silicon Valley's most powerful product project management book: A project management master teaches you to use practical processes to create products that everyone likes" Recommended Preface: Emba...
Friends who know me or have listened to my lectures may know that I have worked in the media as a reporter, editor-in-chief, etc., and now I am walking around the world as a corporate consultant, columnist, or professional lecturer. But many people don’t know that I actually started out as a product manager—yes, just like Ma Huateng, Zhou Hongyi and other well-known entrepreneurs from the other side of the country, I was once a front-line professional responsible for product development and o...
There are five things that must be done behind the success of a new brand. Which ones have you done?
In recent years, in addition to teaching in companies and universities, and writing columns for certain media every month, I also receive some consulting cases. Based on my past work experience in the Internet industry and media, as well as my experience in the industry over the past few years, I will integrate some specific solutions and work hand in hand with the owners to achieve the predetermined goals.
I read "Whole Network Marketing: Clarifying Complex Marketing Ideas": To master the key to success, start by understanding the product, demand and market
Speaking of Xu Chaoyang (Xiao Lu), a marketing expert, I have known him for a long time. Not only have I listened to his lectures, but I also often read his articles. Although we are not very familiar with each other, we still feel that we are not strangers - maybe this is because we have both published online novels before and later entered the field of marketing, so we naturally feel a sense of kinship. This time, I am very happy to have the opportunity to read Xiao Lu's masterpiece "Whole ...
To develop a personal brand, first find your interests and strengths
My partner Randy, who previously participated in the first "Build My Personal Brand" seminar, introduced the blog he runs to everyone in the LINE group today. In addition, I was asked a question: "Do you have any other ways to exchange traffic? Will you encourage content creators to repost each other's articles?" Of course, there are many ways to increase traffic. I actually don't encourage bloggers to repost each other's articles without a purpose. It doesn't make much sense. However, you ca...
I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
This morning, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time is "Small Group Effect: The Invisible Power Sweeping Massive Users" written by Mr. Xu Zhibin, who once worked for Tencent. It is also the third book in his "Social Dividend" series. When it comes to community management, everyone feels very strongly about it. For enterprises, "social marketing" has become a standard equipment. Almost every co...
Five key steps to build a personal brand: start with inventory of resources, setting target audience and market segmentation
This morning, a friend who had attended the "Build My Personal Brand" seminar came to me. This friend is not only an excellent photographer, but also a very caring father. He currently runs a photography studio and is particularly good at parent-child photography. He actually has his own ideas about starting a business and understands the importance of building a personal brand, so he wanted to register a simple and easy-to-remember domain name very early on and planned to build a distinctive...