Blog
Practical insights on AI, writing, and content strategy
Welcome to the Graduation Exhibition of "Processing and Export" of the 108th-level Department of Cultural and Creative Industries of the National Taipei University of Education.
Editor's note: As a cultural and creative person, I am very happy to see the students of the National Taipei University of Education show off the results of their four years of university study before they step out of campus. If you are deeply interested in cultural creativity, or are willing to give some encouragement to young friends, welcome to come for guidance!
"Creativity, from Scratch": Find the way to be free and let your creativity flow endlessly
When I think of "creativity", many pictures come to my mind. In fact, a long time ago I read "Creativity from Scratch", a good book that seems light and short, but has powerful content. I can almost say with certainty that creative people must read this masterpiece. Of course, I also believe that everyone can understand how creativity is generated from the reading process. The author of this book, James Webb Young, has passed away forty-six years. Although the fields of advertising and creati...
Please stop socializing ineffectively and leave time for truly important friends.
Yesterday I shared with you my private business card management method, and today I want to continue talking about the topic of network management. Making friends is indeed a very personal matter, so not only does everyone have different friendship styles, but there is no standard answer. But to be honest, even after all these years, I have made many friends from different fields because of my work, but I am still not used to the intensive way of managing connections.
Homeplus Supermarket in South Korea relies on QR Code to attract attention and make money
Editor's note: The recent trend of unmanned stores, which is currently in the ascendant, seems to have been poured a bucket of cold water on after 7-ELEVEN announced that it will build "smart vending machines" as its main direction. But I also agree that although unmanned convenience stores seem to be a setback, the real "smart retail" is about to begin.
Please do this with me, it will be easy to manage your business cards without any worries.
If you want to ask what troubles office workers often encounter, I believe that how to manage business cards is definitely one of the hot issues that everyone is eager to know. When walking around the world, why not exchange business cards? The problem is how to manage and store a lot of business cards? To be honest, storage may be quite simple... We have all seen many salesmen or journalist friends just tie up stacks of business cards with rubber bands, and then throw them deep in the drawer...
Recommended preface to "Lean Entrepreneurship: Use Small Experiments to Build Big Businesses": Roll up your sleeves and get started!
Editor's note: Although "Lean Entrepreneurship: Use Small Experiments to Build Big Businesses" is not a new book, it is still a good book worth reading for those who want to join in entrepreneurship, and it is especially recommended to everyone. Speaking of the three well-known Internet entrepreneurial cases of Flickr, Instagram and Fab, everyone may be familiar with them, and even talk about their success stories! In particular, the mobile photo sharing software Instagram, which was previous...
Have you written a blog?
Hey, do you have the habit of blogging? Many people may think that this is the age of social media. Even if you don’t run a fan page, you should at least open an Instagram or YouTube account! Isn’t blogging outdated a long time ago? Why bother running it? In fact, I never think that blogging has declined. Even in an era when content marketing is becoming more and more important, blogging has become an important role in building personal brands or promoting digital marketing. Just imagine why ...
Input, review and output: three steps to help you think about key topics
I love reading and sharing books, and I hold a book club every month. In the book club I held in the middle of this month, I introduced to everyone the book "Thinking about Key Issues: More Important than Solving Problems, a Super-Precise Work Method to Achieve Goals Quickly" written by Japanese writer Shimizu Hisamiko.
The third phase of "Vista Writing Companion Program" is now open for registration
Time flies, and it feels like the footsteps of winter have just left, and in the blink of an eye, I can already feel the breath of summer. The time sequence is about to enter late May, and the second phase of the "Vista Writing Companion Program" has also entered the middle stage. I am accompanying more than 20 students to move forward, and I feel very happy to see everyone making progress. Looking at the time, it’s time to start preparing for the third phase of enrollment. So, I opened the r...
Master three keys to help you choose the right online course
Yesterday I saw a news article mentioning that the famous bird-and-worm calligrapher Zhao Muche passed away at the age of 107 in November last year. The epilogue to the Romance of the Three Kingdoms written by him was collected by the British Library in the United Kingdom, making him the first Taiwanese calligrapher's work to be collected by the library. Although he was not proficient in English, Teacher Zhao traveled alone in Europe at the age of 74, and was still working as a volunteer in a...
Professionalism has a price, stop giving free advice casually
As a business consultant and professional lecturer, one of my jobs is to answer various professional questions from clients and students—from how to write eye-catching brand stories and product copy to how to design sales pages with high conversion rates, all within my scope. Of course, people usually ask me questions through Facebook fan page, LINE or email, hoping to seek some advice. In the past, I would be happy to help, offering all kinds of helpful advice.
Vista’s consulting services: Let me accompany you all the way and move towards growth together.
In the past few years, in addition to serving as a professional lecturer, I have also provided consulting services to some companies. Speaking of being a consultant, it has been a long time. Even before posting about "my own business services", I was lucky enough to be recognized by some companies and invite me to work with them. Of course, later on, some friends from the industry or classmates from the copywriting class came to chat with me to see if there were any opportunities for cooperat...
How to take lecture notes: Please start recording from the unknown and interesting parts first
When it comes to taking notes, I believe everyone is familiar with it. Whether we are students or after entering the workplace, we all need to write various notes. But here comes the question, how should we take notes? Especially if you have the opportunity to listen to a wonderful lecture or course, how do you remember the key points in a relatively short period of time? Usually, I will prepare a small notebook to record the parts that interest me or feel important. If I can use a laptop, I ...
The auspicious light and feathers are all gold, jade, pearls and shells
Just as social culture shapes our personality, the relationship between space and human life is also closely related. Not only the basic needs of housing, but also the need for insight and cultivation. The master of modern architecture Le Corbusier once proposed architectural theories such as "Architecture is a machine for living", "Five Principles of Architecture", and "Glorious City", which reshaped the relationship between people and space. It also allowed me to think about my past experie...
How to refuse unreasonable requests?
Last time, I shared with you how to choose meaningful work to do. Today I want to continue talking about another topic, that is, how to refuse unreasonable requests? In fact, you must know that if you want to gain control of your life, you must first learn the true "rejection" technique. Why do many people clearly understand the importance of rejection, but still cannot get rid of various demands from their bosses, colleagues, friends or relatives?