Blog
Practical insights on AI, writing, and content strategy
To build a personal brand, what I actually want to say is...
Some friends may know that I am currently developing an online course on personal branding. Well, the fund-raising campaign for this course is coming to an end, and I want to share some thoughts with you--oh, the purpose of writing this article is not to sell it to you (laughs). Don't worry! It is said that because of the development of this online course, I have not only read a lot of business management books and reference materials recently, but I also seized the rare opportunity to seek a...
To share the beauty of products and services, please first create popular content marketing power
In recent years, I have often had the opportunity to teach in the public sector, private enterprises or universities. The topics I share mainly focus on community, marketing, branding and public relations, such as copywriting, community marketing, brand marketing and media public relations, etc. Of course, many friends often ask me about content marketing. I guess this is because content marketing has begun to receive market attention. More and more people know that advertising alone is not e...
I watched "Coach Myself": From the court to the workplace, Zhang Sihan teaches you to be your own coach
In the hot summer, people really want to have a basketball game to express their youth! Speaking of the recently concluded 39th Jones Cup International Basketball Invitational Tournament (Editor's Note: This article was written in July 2017), I can't help but think of the past when I used to stand in front of the TV to cheer for Chinese athletes when I was a child. At that time, the China Stadium had not yet been demolished, and veteran sports broadcaster Fu Daren had not yet retired. As soon...
Recommended Preface to "Live Broadcast Marketing Revolution": From media, culture, entertainment, sports to e-commerce, live broadcast is about to change everything
When walking on the road, we are easily attracted by the huge signboards on both sides of the road. Look, there is a beautiful woman smiling at you on an advertising sign not far away. After taking a closer look, you realize that this is an advertisement for a live broadcast platform. And when you open Facebook, you can often see various forms of live broadcast programs being carried out day and night, whether the content is product sales, book clubs or food shows, all of which are just to lo...
Strava: the popular sports social platform
Led by the trend of pursuing health value, sports and fitness can be said to be the most popular national sport nowadays. Speaking of exercise, many people are now accustomed to wearing wearable devices such as Apple Watch or Xiaomi bracelets to monitor their fitness data anytime and anywhere. If you like cycling, you may have heard of a sports app called Strava.
To share the beauty of products and services, please first create popular content marketing power
In recent years, I have often had the opportunity to teach in the public sector, private enterprises or universities. The topics I share mainly focus on community, marketing, branding and public relations, such as copywriting, community marketing, brand marketing and media public relations, etc. Of course, many friends often ask me about content marketing. I guess this is because content marketing has begun to receive market attention. More and more people know that advertising alone is not e...
Want to build a personal brand or get into marketing? Let’s take a look at the advice from the slash comedian──Nishino Ryohiro “You Can’t Survive Without Change”
This article was originally published on the "Blog to OKAPI" website. The recent controversy over author royalties has also highlighted that the publishing industry is facing a critical moment of breakthrough. If someone saw the title of the book "Can't Survive Without Change" in the new book section of a bookstore right now, they might think that the publisher's editor is engaging in "title killing" again! But when I read this book carefully, I didn’t feel any sense of inconsistency at all. ...
I read "Future Resume: Design Your Future Business Blueprint in 100 Years of Life": Improve your market value
This is a recently published book. When I first discovered it in a bookstore, I thought it was a book that teaches people how to write a resume or find a job. After quickly flipping through the entire book, I suddenly realized that this book has a great intention. It is not just to help readers find a suitable job, but to introduce a new set of goal management methods. Through the introduction of the two authors, we will teach you the ability to set long-term goals!
Why run a blog?
Speaking of blogs, you may think of the former unknown website or the current Pixnet, or else it is WordPress, the world's largest blog system. Of course, there are other blogging platforms now, such as Fanggezi, Blogger, Medium or Matters, etc., which also have many active users. But I guess you are thinking: Now that we have entered the era of social media, shouldn’t we publish our life records or various opinions on Facebook or Instagram?
I watched "If I'm Not Melancholy, It's Not Work": All roads lead to me
If there is no special explanation, when you see the title of this book "If It's Not Melancholy, It's Not Work: Techniques for Success in the Workplace You Must Know", you will probably think that this is a sensational headline-killing method, right? ——No matter what your attitude towards work is, whether you want to pursue achievement motivation or just want to live a stable life, how can work be related to depression? Do you have to make yourself depressed to be successful in the workplace?...
"Multi-Dimensional Lecture": Build a personal brand and add points to interpersonal relationships
I am very glad to have the opportunity to appear on the "Multi-Dimensional Lecture" live broadcast hosted by Monica, a school girl, and talk to everyone about how to build a personal brand through writing? In fact, we all know that the first impression often plays a very important role in getting along with others. But you know what? No matter men, women, old or young, we are actually shaping our own personal brands anytime and anywhere! When encountering certain events in daily life, we alwa...
Exclusive interview with Li Dongshuo, CEO of UMU Technology: UMU is born for mobile learning
If you often attend some reading clubs or take private learning courses, you may have seen lecturers or hosts using an app called UMU to interact at the event. What is UMU? Simply put, UMU is an easy-to-use interactive learning platform. In this era of knowledge sharing, everyone’s knowledge and experience can be extracted and refined and shared with others. Using the rich interactive and action learning methods provided by UMU, people can initiate surveys and ask questions on-site. Not only ...
I read "The Era of Participatory Marketing: Focus on Niche Loyalty and Let Fans Roll into a Non-stop Brand Whirlwind": focus, extreme, word-of-mouth, fast
When I got home this evening, I received a new book "The Era of Participatory Marketing: Focus on Niche Loyalty and Let Fans Roll into a Non-stop Brand Whirlwind" as a gift from Tianxia Magazine. It reminded me of this book and the first time I came into contact with it last year. Thinking about it, this book and I really have some fate!
Learn presentation skills from SoftBank Chairman Masayoshi Son: clever combination of graphics and text information, effective communication of value proposition
For the majority of office workers or friends who want to start a business, learning how to design and deliver presentations is an important skill and a powerful tool for effectively communicating and conveying ideas. There are countless books on presentations and speeches, whether they teach production techniques, appearance and conversation, or typhoon performance. For example, a publishing house has introduced a series of books such as "Masayoshi Son's In-house Presentation Techniques That...
[Podcast] Personal brand management practice: How to define your own personal brand?
Last week, I was very happy to have the opportunity to talk with Luo Runsheng, the co-founder of "Financial Management +1 Course". Luo Da himself is an investment and financial management expert. In addition to his work, he also writes columns in the media to share financial management information with readers and friends. Because he started to embark on the road of personal branding, we will start from here... In the first episode of the program, we talked about what is personal branding? Ne...