Blog
Practical insights on AI, writing, and content strategy
The secret to cultivating followers from a media perspective: Wang Yizhi, deputy chief writer of "Tianxia Magazine" talks about the management of online communities
If you pay attention to Taiwan's industrial trends, you must have read the magazine "World Magazine", and you may even be familiar with the name Wang Yizhi. Currently serving as the deputy chief writer of "World Magazine", she has served in the media industry for a long time and has written many popular stories and related reports. She served as editor of Classic magazine, editor-in-chief of Vision magazine and convener of the service group. She won the first prize of the 2009 Asian Journalis...
How to create a personal writing style
I want to encourage everyone to see more, listen more and think more. By observing other people's works, it not only helps to broaden your knowledge, but also allows you to discover many angles and methods of observing things. At the beginning, I learned from imitation, made progress through trial and error, and also thought while creating... Of course, all these efforts require a lot of time and energy to accumulate, but I believe that you can slowly find a writing model that suits you, and ...
Growth Hacking: Build a sustainable marketing machine that reaches millions of people
If you ask about the most popular keywords or the most popular new job openings in the Internet circle in the past two years, "Growth Hacking Marketing" must be indispensable. In the past few months, not only have relevant books and courses appeared on the market, some companies have also begun to add "Growth Hacker" positions, hoping to recruit outstanding talents with technical backgrounds and programming skills at high salaries to enter the marketing field.
I watched "The Era of Resumption of Business is Coming": From π-shaped people, slash youth to the gig economy
This afternoon, it finally stopped raining. I remembered that I hadn’t walked for several days, so I walked casually along the small park in Minsheng Community. As a result, I passed by a bookstore and saw the book "The Era of Resumption of Business is Here: Multiple Jobs to Create Multiple Incomes and Live a Life of Freedom of Wealth" and I was very moved. After walking for a while, I stopped at a nearby convenience store and finished reading the newly purchased book in a short time!
Network management method in the era of action: sublimate "what I want to do" into "what we want to do"
Previously, because of reading the book "New Platform Thinking: Effortless Thinking and Work Techniques That Exceed Hundreds of Times the Results", I re-examined the principles of building a platform and building connections, and also experienced more details that were easily overlooked in the past. To put it bluntly, although the author of this book is Japanese and I am not good at Japanese, I don’t know when I became Facebook friends with him! Actually, this is not the first time I have rea...
A powerful tool for marketing promotion: Make good use of online seminars to create a diverse content center
✍️ The author of this article is Zheng Weiquan, originally published in the Economic Daily. Affected by the raging COVID-19 epidemic, many activities and training courses have been forced to move online in recent years. This trend has also led to a new wave of digital transformation. Over the past few days, I believe everyone has become accustomed to using various cloud services or digital tools to hold meetings or attend lectures! For this reason, the frequency of use of video conferencing a...
Exclusive interview with Vista from China Broadcasting News Network's "New Book Express": Use FAB rules to formulate formulas to painlessly write super highlights
I am very happy to have the opportunity to be interviewed by China Broadcasting News Network's "New Book Express" program and talk freely about content marketing with the host Mr. Zhou Xiang. I heard that the audio and video file of this episode is already online, so let me share it with you. First of all, let’s talk about the focus of this book, which is the FAB Selling Technique. In other words, it is used to write the unique value proposition of your own products.
Use AI copywriting to market yourself: Online resume health clinic
On the evening of June 26, I was invited to give a lecture at the Generative AI Innovation Institute titled "Use AI Copywriting to Market Yourself! Online Resume Health Clinic". I would like to thank more than 300 friends for listening. In this turbulent AI era, up to 35% of new people in society, in order to stand out among the many job seekers, use AI tools such as ChatGPT to help write or optimize their resumes and autobiographies. The purpose of doing this is nothing more than to make you...
Create your own reading ritual
I don’t know when it started, maybe it was after my horizons were gradually opened that I could truly realize that life does not need to stick to forms or be tied down by anything external. Think about it, the same goes for reading. Everyone has their own preferred way of reading. Some people need to read without interruption, while others like to read on the sofa at home, sipping coffee and reading at the same time. My reading speed is not slow, and the amount of reading is quite considerabl...
The first lesson in copywriting: utilizing FAB sales rules
When it comes to product copywriting, everyone must be familiar with it. Even friends who have had little exposure to copywriting in the past must have often seen various product copywriting in department stores, hypermarkets or even convenience stores! Whether product copywriting is attractive is actually very subjective, and there are many factors involved. Today I want to use this article to introduce to you the "FAB Sales Rules". What is the "FAB Selling Technique"?
Content creation starts with thinking, observation and lots of practice
The consecutive holidays have just ended, are you ready to return to work? I remember that I had received an assignment from a student in Hahow’s “Content Power: The Super Power of Building Brands” online course. He mentioned several problems related to content creation in his homework, such as: 1. Being too busy at work, resulting in no time to concentrate on completing a piece of work. 2. There are too many things that I want to do, and I end up not being able to complete them. 3. The conte...
I read "Starting a Business from Zero: How to Turn Experience and Knowledge into Gold": Combining unique experience and resources to create a business with a knowledge gap
In recent years, the entrepreneurial trend in Taiwan has continued, so many books on entrepreneurship have been introduced to the publishing market. As a media person who has been involved in entrepreneurship, although I dare not say that I understand entrepreneurship very well, I have indeed seen countless start-up teams in my past work experience, and I have also written recommendation prefaces for some related books in the past few years. One of the books that impressed me deeply was "Star...
In addition to running fan pages, blogs and live broadcasts, you can also do content marketing
When it comes to trends in the mobile era, many people immediately think of YouTube and live video streaming. The reason is simple, because nowadays many young people can go a day without watching TV, but they cannot help but lock in the audio and video channels of certain Internet celebrities. For example, the recent news about Penguin Girl walking around Taiwan has attracted a lot of public attention. Indeed, the charm of live broadcasts and videos is quite powerful, but have you ever paid ...
"One-Click Profit": Catch the train of the sharing economy era and expand your multifaceted life
The story of how I got acquainted with the book "One-click Profit: Exploring New Business Opportunities in the Sharing Economy Era and 300 Tips to Turn Knowledge, Skills, and Items into Gold" is actually an interesting coincidence in itself. I was browsing in a bookstore one day. I originally wanted to find some books on economics, but unexpectedly my attention was attracted by this sharp title next to me. Speaking of "One-Click Profit: Exploring New Business Opportunities in the Sharing Econ...
"Work and Life Home Lecture" listening experience: Yu Weichang shared his entrepreneurial experience and encouraged everyone to start a one-person company
Speaking of the book "One-Man Company: Why Small and Beautiful is the Trend of Future Enterprise Development", I am no stranger to it. Because I heard Brother Chang mention this book a long time ago, I looked for the original book and read it. Thanks to Yuanliu Publishing for introducing this good book. It not only gave me the opportunity to review the essence of the book again, but also allowed me to clarify the entrepreneurial thinking and practical route of "opening a one-person company". ...