I read "108 Tips for Writing and Promotion in the New Media Industry": Use writing to open up a new world
You may have heard someone say: “Writing is the best self-investment”, and “[108 Tips for Writing and Promotion in the New Media Industry: Create Professional Content and Achieve Corporate Brands](https://www.books.com.tw/exep/assp.php/vista/products /CN11676309?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202104)” author Chen Zhihong tells everyone:
The Internet era is the best era for content creators.
In the past, when doing sales, if you did not go door-to-door, you would have to communicate face-to-face in shopping malls or markets. Of course, these sales methods are not bad, and they have been used for thousands of years. Later, mass communication became popular, so with the advent of radios and televisions, large companies began to advertise; however, these mainstream communication platforms are often out of reach for our small businesses or individuals, because the barriers to entry are too high, and advertising costs are not affordable by ordinary businesses.
Fortunately, the Internet age makes everything possible, so that everyone can be a beneficiary and have equal opportunities to participate. When we want to find the answer to a question, we just do a Google search. But have you ever thought about where all this practical information comes from? It is not difficult to imagine that this information is not automatically generated, but shared by people with experience and insights.
All walks of life need to find a stage that suits them, find a suitable entry point, and slowly develop and grow. In other words, you need to use various marketing methods to showcase yourself to build reputation and brand image.
It is often difficult for a small and medium-sized enterprise to be on an equal footing with large enterprises or even to stand out. What’s more, large companies have abundant funds to advertise heavily, which is not something that any business can do. However, we don’t need to lose heart!
☞Extended reading☜
As we all know, the core of the Internet is content, including text, sound, images and other content types, the most direct of which is text. In other words, writing is undoubtedly the simplest, most convenient and easiest way to get started.
Now with the Internet, whether it is a large enterprise or a small and medium-sized enterprise, it can be said that they are standing on the same starting point. As long as you are willing to learn to write, you will have the opportunity to make your own way!
“[108 Tips for Writing and Promotion in the New Media Industry: Create Professional Content and Achieve Corporate Branding](https://www.books.com.tw/exep/assp.php/vista/products/CN11676309?utm_source=vista&u The author of the book “tm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202104)” looks very young. His pen name is SEO teacher, and he focuses on consulting in the B2B industry, especially the e-commerce development in the Alibaba field. The honors he has received include: No. 1 Alibaba Excellent Blog in 2011, Alibaba Community Outstanding Lecturer, Alibaba Star Online Business, etc. In addition, he has been invited to Alibaba official for three interviews, and has been recommended by Alibaba homepage and Alibaba Chinese website Weibo many times. He has also been interviewed by many TV stations.
It is not difficult to see from these experiences that [this book](https://www.books.com.tw/exep/assp.php/vista/products/CN11676309?utm_source=vista&utm_medi um=ap-books&utm_content=recommend&utm_campaign=ap-202104) The author is indeed a leader in the new media industry on the other side. Not only is he good at writing product copywriting, he can also share his expertise with merchants in the e-commerce industry.
In this book “[108 Tips for Writing and Promotion in the New Media Industry: Create Professional Content and Achieve Corporate Brands]” by Chen Zhihong (https://www.books.com.tw/exep/assp.php/vista/products/CN11676309?utm_source=vista&utm _medium=ap-books&utm_content=recommend&utm_campaign=ap-202104)》In addition to introducing the methods and steps of writing in the new media industry, it also shares how to obtain writing materials in the new media industry, how to spread industry knowledge and build a brand…etc.
This book does not talk about advanced theories. It uses an easy-to-understand introduction method and is supplemented by a large number of practical cases. I feel that it is pretty good. Although this book mainly talks about the new media ecology of the other side, some information about copywriting or content marketing is also worth referencing.
Taking Chapter 8 “Let individuals and companies become experts in the industry”, I think some of the methods introduced by the author are pretty good! For example, when we need to understand an industry due to work needs, how do we actually enter this industry? The author of this book suggests three methods:
- Enter the industry and learn relevant knowledge in depth.
- Enter the industry and gain a deep understanding of product characteristics.
- Enter the industry and gain a deeper understanding of industry contacts.
He also mentioned in the book that the best way to understand the industry is to answer 500 questions in the industry. This makes me feel the same. You know, “asking and answering your own questions” is also an excellent method of content marketing.
If you want to do good marketing, you must first enrich your industry knowledge. Suppose you work for an interior design company. If you want to do some marketing so that customers will be willing to entrust their new home decoration work to your company, then it is best to first understand the relevant knowledge of interior design and home decoration. In addition, you can also take some time to compile frequently asked questions in the field of interior design so that potential audiences who are interested or troubled can get answers and be willing to place orders.
The author points out that as long as you answer questions in a targeted manner, you will grow very quickly. Of course, the process of answering questions is also a process of understanding customers, learning professional knowledge and self-examination!
Many people may encounter the problem of lack of inspiration when writing. In fact, every good question can be turned into an article! What’s even better is that industry issues raised by others can also become the topics of our articles. When you are trusted by everyone and become an expert in the industry, it is also expected that your company will also attract widespread attention and become an industry pioneer.
If you are interested in New Media Writing, you can refer to “[108 Tips for Writing and Promotion in the New Media Industry: Create Professional Content and Achieve Corporate Branding](https://www.books .com.tw/exep/assp.php/vista/products/CN11676309?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202104)》This book. Or there is an easier way, that is to sign up for my online course!
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