Writing is a happy thing: I read "Content-based Marketing" by teacher Zheng Weiquan (Vista)

This article (opens in a new tab) The author is Zheng Junping (opens in a new tab) (Oscar Cheng), “One hit will hit!” Author of “Presentation Strategy Book for Professionals (opens in a new tab)”. Thank you for your permission to reprint, thank you hereby.

I think in the writing circle, Teacher Vista (opens in a new tab) is one of the few people I have seen who can go from conceiving the context to writing the content, and he can be called the TOP 3 fastest! I remember that in May 2019, in my “One Hit! Presentation strategy book for professionals](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)》 (opens in a new tab) At the second new book sharing meeting, I met Mr. Vista and attended it in person. I was so honored to be able to have a meeting and book recommendation article with Mr. Vista at the initial stage without any background or popularity. I was really honored! And what impressed me the most was that Teacher Vista wrote this article during the sharing session! Being able to produce good articles in such a short time, I believe that the experience and thinking accumulated behind it can definitely not be cultivated in one or two years, and this has also planted my personal curiosity (opens in a new tab). Why is Teacher Vista able to produce articles so quickly? How to use the power of words (opens in a new tab) to generate content and market it to the audience?

Inspiration gained from the new book sharing session

It wasn’t until I attended the book sharing session for Mr. Vista’s second book “Content-based Marketing (opens in a new tab)” that I found several interesting points of view shared:

1. Writing is a happy thing. Not only is the cost low, you can also practice it at any time.

No matter what kind of position you hold in the workplace, whether it is an editor, a community, marketing, or business, the stage from conceiving content to actual output requires writing experience, and it is the experience of writing quickly. This ability can be trained by writing blogs. You can also use videos, presentations, and notes to output your thoughts. These all strengthen the power of writing.

2. The “before” and “after” of writing have their own context, formulas and methods.

Regarding the quick entry at the beginning and the graceful departure at the end, this method is very useful. Among them, articles often end in an anticlimactic situation, so how to end gracefully may include echoes before and after, shifting explanations, expected actions, etc. I believe this method of operation is also an element summarized by Vista teacher’s many years of writing experience.

All in all, I sincerely recommend the book “Content-based Marketing (opens in a new tab)”!