Preface to "Copywriting Power Is Your Copywriting Ability": Now is the best time to learn writing

Time flies, and in the blink of an eye, almost three years have passed since my last book “[Content Marketing] (https://vista.im/content-marketing-book)” was published. In terms of the tens of years of life, three years may not be considered a big deal. However, these three years not only have different meanings for me, I believe it is also an unforgettable time for everyone, right?

Although the epidemic is still in the ascendant at this time, I rather believe that we will soon be able to see the dawn in the distance. Being able to publish new book at this time, my heart is full of gratitude. I would like to thank the editorial team of the publishing house, as well as my family, fans, readers, and classmates in my writing class.

In the past, I worked as a product manager and producer in an Internet company, and also served as editor-in-chief and director in the media. In recent years, I have worked as a business consultant, professional lecturer and columnist. These diverse work experiences help me deeply understand the aspects of different industries, so many friends often come to me for consultation on issues related to copywriting or content marketing.

As we all know, the most effective marketing method today is to be able to help customers solve problems or bring specific benefits. Therefore, I hope that this new book can help everyone re-understand writing and successfully embark on the journey.

The motivation for writing this book is actually very simple. In recent years, I have taught courses on copywriting and content marketing in many public sectors, companies, and universities. Because of this opportunity, I have been able to understand many people’s confusion and needs about writing.

For me, writing is an innate interest and even one of the skills I currently rely on for a living. But I also know that not everyone likes writing or can accurately express their opinions through words.

Therefore, over the years, I have not only lectured in many government agencies, companies and schools, but also launched the “Vista Writing Companion Program” in January 2019, hoping to accompany more partners to improve their writing.

A partner in the “Vista Writing Companion Program” once told me that she had bought more than ten writing books in the past two years. Indeed, there is no shortage of related books in the market, so why should I write this book?

The reason is simple, because I found that there are a lot of writing books on the market, and there are many excellent works among them. However, some books only talk about theories and routines, but they do not understand the writing bottlenecks encountered by readers, so the help they can provide seems limited. As a result, many people still feel numb when they hear about writing and hesitate to move forward.

Therefore, when I start writing a book this time, I hope to break through this bottleneck. As far as this book is concerned, the focus of this book is the essence of my teachings in various places; many of the cases and scenes mentioned in the book are based on real interactions between me and my students. In other words, I believe this book should be able to reflect the writing needs and current situation of working professionals to a considerable extent.

As a writing coach, I sincerely hope that after reading this book, you will have the courage to start writing, and you will no longer be afraid of copywriting. At the same time, you are also welcome to join the Content Power Academy I have established. In this way, all writing problems will naturally be solved.

I have a Ph.D. in Economics from Oxford University in the same year as me [Dan Bisa. Dambisa Moyo was once named one of the “100 most influential people in the world” by Time magazine. She once mentioned in the book “Dead Aid”: “From the current perspective, the determination to plant ideals should have been ten years ago; but from the perspective of the future, it is now.”

Why do I say now is the best time to learn writing? First of all, I always feel that as long as you are determined to learn new things, it is never too late! Just like I saw a piece of news recently, a 91-year-old Japanese lady [Mori Hamako] (https://game.udn.com/game/story/122089/6640628) was certified by Guinness World Records as “the world’s oldest gaming YouTuber.” Having said that, if even a 91-year-old grandma can muster up the courage to become a YouTuber, then do you still have any reason to refuse to learn writing?

Secondly, the ability to communicate and express is even more important in the post-epidemic era; when many work affairs and activities are conducted online, you need excellent writing skills to express your opinions. If you didn’t have time to start writing ten years ago, then I think it’s the right time to learn to write now!

Yes, I want to invite you to join the ranks of writing. I hope you can understand the secrets and fun of writing from the process of reading this book.

Finally, I have also prepared related resources to help readers improve their copywriting skills more easily, which also includes full-color illustrations carefully drawn by Ms. Lai Lichun. Readers who have purchased this book are welcome to refer to it. I hope you will like it.

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