Use online seminars to create multiple marketing channels

This article was originally published in Economic Daily

Have you heard of webinars? Some friends may find it unfamiliar, but in fact this marketing tool is already quite popular abroad! Many well-known companies often use webinars to communicate with potential customers. They are also suitable for various purposes such as publishing new product information, displaying professional knowledge, providing solutions, conducting internal training or external support, etc.

Especially during the COVID-19 epidemic, many business transactions in the physical world have been put on hold, and many activities have even been forced to move online.

As a result, webinars, a long-established marketing and communication tool, have become popular again! Not only has its value increased with the tide, it has once again been highly valued and sought after by domestic and foreign marketing experts and industry insiders.

There are already many mature software and cloud services available to support online seminars. If readers are interested, it should not be difficult to find relevant resources or solutions.

Marketing Value of Webinars

Having said that, online seminars are not a new thing, and their application in the industry is becoming increasingly popular. According to a survey conducted by the American Content Marketing Institute (opens in a new tab), up to 60% of marketers are happy to use it as a content marketing (opens in a new tab) tool.

Holding an online seminar is not only a very simple and convenient thing, but it can also effectively build corporate credibility and assist in product promotion.

Through audio-visual, graphic and text-based communication, attendees can instantly increase their understanding of products or services by 74%. In this way, it is more conducive for the corporate world to showcase or introduce the advantages of their products to potential customers.

David Maldow, the founder of Let’s Do Video Company (opens in a new tab), which is well-known in the video conferencing industry, has rich experience in hosting online seminars.

He once pointed out that although the purpose of holding such activities is to promote product concepts, the effect of bragging is actually very limited. If interesting concepts can be conveyed through video, animation, etc., it will be easier for guests to remember the relevant information.

Application of multiple content forms

When it comes to content marketing, many people may immediately think of writing blog posts, shooting videos, or sending newsletters. Obviously, webinars are also a good solution.

In addition to traditional presentations (opens in a new tab) and photos, David Maldo suggests that you can choose a variety of content types and use audio, video, images and other different auxiliary tools to create a more comfortable and impactful online seminar experience for participants.

What’s even better is that when we combine high-quality content for content marketing, it can not only convey the company’s unique selling proposition and the passionate feelings from the speakers, but also help product sales!