Use “leverage” skillfully to write
What is leverage?
If you have the opportunity to talk to foreigners, or often watch some foreign photo albums, you may find that foreigners often use “Leverage (opens in a new tab)” is a word on my lips──when it comes to “Leverage (opens in a new tab)”, many people may be able to answer it right away.
oh! This word means “leverage”!
It is certainly correct to translate it as “leverage”, but it is actually not easy to understand. According to Lily, the blogger of “Your mobile phone is your best English teacher” (https://blog.udn.com/corecorner/3987064?utm_campaign=Vstar&utm_medium=email&utm_source=Revue%20newsletter (opens in a new tab)), Leverage should be interpreted as “use”. The so-called “use” means “use for profit” or “use for profit”, or more expressively, “use small to win big”.
Seeing this, you may want to ask me: What is the relationship between writing and “leverage” or “exploitation”? Today, let me tell you how to cleverly use the concept of “leverage” to write an article!
Use your strength to write articles
I don’t know if you have ever seen Luo Zhenyu, the founder of “Luo Ji Thinking”, New Year’s Eve Speech (opens in a new tab) (It’s okay if you have no impression. Friends who are interested can first take a look at the [Key Points] compiled before (https://w (opens in a new tab) ww.contenthacker.today/2018/01/2017-friendsoftime-note.html?utm_campaign=Vstar&utm_medium=email&utm_source=Revue%20newsletter)), whether we agree or disagree with some of the views put forward by Luo Fat in these four hours of speech, we can all think about it: How can we “use” this topic to write a powerful article? Or try to find an interesting angle and make your own observations?
As the editor-in-chief Li Baifeng (opens in a new tab) of the well-known domestic online media INSIDE (opens in a new tab) said, “This scene How can you “leverage” a high-profile speech? I put forward different views (opens in a new tab), and V University extracted and content hacked it. Related content, Note Man (opens in a new tab) There is an article that compiles the golden sentences in it, and there is also a public account analyzing the briefing design. For you, how will you use your own expertise to analyze this speech? This is the birth of an article!
Many people regard writing(https://orange.udn.com/orange/story/121415/5591393 (opens in a new tab)) as a fearful path, but rather than saying that they are afraid of writing, if we look into the reasons carefully, it may be that these friends don’t know where to start(https://www.quora.com/What-are-the-ways-to-leverage-my-writing-skills (opens in a new tab))? Or maybe you have no inspiration and don’t know how to “make use of the topic”?
As I mentioned in my previous article (https://www.vista.tw/en/blog/remember-the-original-intention-of-writing), I have been blogging for more than ten years, and my writing career has been even longer. I have been blogging since kindergarten! I know very well what writing is all about. What bottlenecks or blind spots will I encounter in the process of learning and exploring? And because I have been through it myself, I look forward to helping you break through various obstacles in writing.
Find inspiration from current events
It is true that going from zero to one is not an easy task! But if we can appropriately “leverage our strengths” and think through some high-profile current events, festivals or public issues, and then find a unique angle to attract attention, it may be a good start!
For example, due to the recent raging epidemic of COVID-19 (opens in a new tab), many people are forced to work from home. Just last night, a school girl told me that she had no time to take care of anything else, so she had to put aside her work temporarily and stay at home with her child for more than two months!
It is conceivable that everyone stays at home all day, and it is easy to get bored and panic, but if we choose to think positively, it may also derive some new business opportunities or sense of ritual (opens in a new tab). And in the face of these new normals (opens in a new tab), how should we respond?
Having said that, if you can develop the habit of carefully observing various details in life, maybe it will give you some creative inspiration at this moment!
☞Extended reading☜
If you want to know more complete writing skills and brand marketing methods, you are also welcome to refer to the “Content Power: The Super Power of Building Brands (opens in a new tab)” online course I taught at Hahow!
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
