"This is Your Store: A Success Manual for Super Store Managers": Start from Scratch to Build Your Own Kingdom
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Since the MRT Songshan Line was opened to traffic, when I walked along Nanjing East Road and Bade Road in Songshan District, I saw many old storefronts on street corners taking on a new look. Some stores have begun to renovate and decorate, and some businesses are carrying out extensive construction projects to welcome new brand merchants. There is no doubt that these shopkeepers are eager to capitalize on the MRT’s opening. After all, a good location can often bring crowds of people, and crowds of people mean endless business opportunities.
Looking at it from another perspective, this is of course because Chinese people generally have the traditional consciousness of “being the head of the family.” In addition, with the frequent 22K incidents, everyone’s salary and income are generally not ideal, and there is even a trend of going back fifteen years. These phenomena have also given many people the idea of opening their own shops and becoming their own bosses.
At first glance, opening a store for business may not seem like a bad choice, but do you know these seven things to do when opening a store? Do you know how to run a store? How many golden rules do you have for opening a store? Do you understand what floor efficiency, gross profit margin, expense rate, disk loss rate and product turnover rate are?
Well, maybe you have heard of these terms before, but we really have to experience it ourselves before we can understand that there is so much knowledge behind these catchy terms in the past, such as “average transaction price per customer”, “inventory volume” and “turnover rate”!
If you want to open a shop and become a business owner, whether you need a loan to find funds or want to learn professional skills, you can now get a lot of practical assistance from the Ministry of Economic Affairs, Youth Entrepreneurship Federation and other units. Alternatively, you can attend lectures and sharing sessions organized by some non-governmental organizations and gain a lot of experience.
But if you want to know how to successfully open a store, in addition to the channels mentioned above, I would also recommend you to read some books or find some useful information online for reference.
Recently I happened to read “[This is Your Store: Super Store Manager Success Manual]” published by China Productivity Center (https://www.books.com.tw/exep/assp.php/vista/products/0010573810?utm_source =vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201707)” is a good book that should be read by managers who want to start a business or open a store, or who are hired to run a store.
The author of this book, Mr. Jiang Liguo, holds a master’s degree from the Management Institute of Yuanze University. He has completed the consultant class of the Small and Medium Enterprises Division of the Ministry of Economic Affairs, Japan’s MTP-I instructor-level certification, and the completion of the CPC circulation industry consultant class. He has many years of practical experience in the field of coaching store openings. For example, he has served as a coaching consultant for Wu Baochun Bakery, Haken Shop Bread, Xingyi Medical Supplies, Beard Zhang, Yayi Video, Sanato Castle, Qinghua Wedding Dress, Grand Suit, Fa Yang Styling Salon and Ito House.
Mr. Jiang Liguo not only has a wealth of knowledge, but also has excellent operating results to prove it. He specifically mentioned the secret of opening a store, “You can build a successful store by treating the store you manage as your own and your customers’.” These words sounded particularly resonant and very pragmatic.
It is different from other similar “store manager learning” books in the market, which may place too much emphasis on marketing or business promotion, or focus on building a personal brand. Read “[This is your store: Super Store Manager Success Manual](https://www.books.com.tw/exep/assp.php/vista/products/0010573810?utm_source=vista&utm_ medium=ap-books&utm_content=recommend&utm_campaign=ap-201707)”, you can find that the author’s wording is quite plain, and he carefully breaks down the concepts, skills and future prospects of running a store at different levels. For merchants, useful knowledge is more important than other packaging and marketing terms.
At the same time, the author also introduces the matters that need to be paid attention to when opening a store step by step. The most valuable thing is that it can truly explain things in a simple way. It even helps everyone sort out some financial formulas that need to be paid attention to when opening a store. It makes me convinced that even readers who have no operating experience in the past can quickly understand the ins and outs of opening a store.
Simply put, this is a good book suitable for all readers who are already running a store, or readers who are thinking about running a store. “[This is your store: Super Store Manager Success Manual](https://www.books.com.tw/exep/assp.php/vista/products/0010573810?utm_source=vista&utm_medium=ap-boo ks&utm_content=recommend&utm_campaign=ap-201707)” As the name suggests, the author teaches you step by step how to establish the basic concepts and new thinking of a successful store manager, how to confirm and carry out the daily necessary work of a successful store manager, and how to grasp the future development direction of a successful store manager.
You Ruide, Director of the Department of Commerce of the Ministry of Economic Affairs, who helped write the foreword for this book, also mentioned that the development of my country’s distribution industry in the past two decades has been rapid, and there have been quite significant changes, including the establishment of POS systems, the introduction of 24-hour business models and large-scale retail stores, and even the extensive use of information and communications today, all of which have gradually evolved to meet the daily needs of consumers. The store manager can be said to be the most critical soul of store service in the distribution industry, and is also a pioneer on the front line.
A store manager needs to know a lot of things. To become an all-round generalist, in addition to learning how to deal with advances and retreats from the daily work site, he also needs to recharge himself in order to be able to take on the large and small operational matters of a store from opening in the morning to closing at night.
Whether it is a small stationery store or a chain store with tens of thousands of goods, the responsibilities of a super store manager are often very heavy. It can even be described by the idiom “a long way to go”. Use the afternoon to savor “[This is Your Store: Super Store Manager Success Manual](https://www.books.com.tw/exep/assp.php/vista/products/0010573810?utm_so urce=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201707)》, I seemed to have had an addiction and became the store manager of my own kingdom.
★ Photo Credit: unsplash.com
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