Thinking, observation and extensive practice help you lay the foundation for content production
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The annual vacation is coming to an end, are you ready to return to work? Early this morning, I received an assignment from a student of Hahow’s “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” online course.
In his homework, he mentioned several issues related to content production, such as:
- Being too busy with work and not having time to concentrate on completing a piece of work.
- There are too many things I want to do, but I can’t even finish them.
- Content is produced too hastily and lacks finesse.
- It is often difficult to choose the target audience. I want to write a work that will be liked by most people, but I am afraid that the audience is not clear.
I think this should also be a confusion that everyone will encounter, right? Therefore, today I will use this article to talk to you about some issues related to content production.
The first question is that it is indeed a common problem for modern people to be too busy at work, but time is like XX, you can always squeeze it in! If you really want to accomplish something, you can always find a gap, right? I suggest that you first observe how much time it takes to produce an article or work. Then think about how much free time you have every day? In addition, also observe what others do and think about whether there is a way to write articles faster and better?
Recently I was reading “Have you written today?” The author of this book, Kim Min-sik, is a director of a Korean TV station. He is also very busy at work, but he insists on writing a blog every day. He asked himself to think of an article idea every day, select the topic and edit it, so as to exercise his creativity. He also said that if these ideas are only brewing in the body, they will never develop and must be output frequently.
The second question is, I believe, a common problem for many people (including me). They say “you can’t bite off more than you can chew”. It’s great to have a lot of interests or content you want to produce. I suggest that if you encounter a similar situation, you might as well record these inspirations or ideas in a notebook or Evernote, and then implement them one by one.
The third problem is actually not that the production process is too hasty, but that the content is not mastered enough, so the work cannot be completed quickly. It is of course good to “work slowly and carefully”, but if there is not much time to use, we may have to think of ways, such as deliberately practicing a lot to speed up… Well, what do you think?
The fourth question is, setting the target audience is very important because we must know who we are talking to? I have written some articles before about target audience, such as “Four rules to help you accurately understand your target audience”, “[Writing product copy, starting from understanding the voices and needs of the target audience](https://www.contenthacker. today/2018/03/how-to-write-killer-copy-for-target-audience.html)”, “Three simple steps to help you set an accurate target audience”…etc., welcome to refer to it!
To become a writer, do this and this. ──As long as you write your own work, it doesn’t matter what writing technique you use. The point is not “how to write”, but “just write anyway”.
In fact, the above four questions are very critical and can only be answered briefly due to space constraints. If you still have questions, you are welcome to leave a message to discuss and study with me.
Content production is indeed a long road. In the new year, let us work hard together!
★ If you think this article is helpful to you, please share it or invite me to have a cup of coffee!
★ Welcome to like the “Vista Writing Companion Program” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://goo.gl/qjStbb)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Colton Sturgeon
Further reading
- Brand story must be resonant
- Why content creators need a content strategy
- Use the ABZ plan to improve writing skills
☕️ Invite Vista to have a cup of coffee
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