Targeting online shopping opportunities in the post-epidemic era: Make full use of content marketing to make your business even more powerful

As a business consultant and professional lecturer, in recent years I have often had the opportunity to go deep into companies across the Taiwan Strait and three places, hold meetings with many business leaders, middle-level and senior managers, and even front-line work partners, and share with them cutting-edge digital marketing knowledge and writing and communication skills.

I have mentioned to you many times that if you want to share the beauty of your products and services, you must first create popular [content marketing power] (https://hahow.in/cr/content-power).

New opportunities in the post-epidemic era

Affected by the COVID-19 epidemic that is raging around the world, we can see that many industries at home and abroad (especially the hotel industry, catering industry, manufacturing industry, entertainment industry, etc.) are not spared. Recently, there have been bad news that many well-known companies have filed for bankruptcy. According to a survey previously released by [CBRE] (https://www.cbre.com.tw/zh-tw/research-reports), as many as 38% of retailers in the Asia-Pacific region plan to focus on increasing online sales before the end of 2020, and another 37% expect to reduce physical sales locations.

If you also want to fight for the economy together, embracing e-commerce now is an excellent choice. In order to speed up the action, in addition to building your own shopping website, you can also consider joining an existing online shopping e-commerce platform, or adopting an all-channel marketing model that integrates online and offline!

Before, some customers asked me about the selection of online shopping e-commerce platforms. There are many e-commerce platforms in the market that have many functions, and you need to spend a lot of research to know them. Recently, some students in the “Vista Writing Companion Program” started to want to sell things online, so I took the opportunity to do some homework.

There are many e-commerce platforms on the market, and I will study them especially from the perspective of content marketing. The reason why content marketing is specifically mentioned is not only that content marketing has begun to receive market attention, but also because more and more people know that advertising alone is not enough. It is best to use high-quality content for promotion, which can complement each other.

What is content marketing? According to the Content Marketing Institute (https://contentmarketinginstitute.com/), content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant, and consistent content to attract and retain a clearly defined target audience, and ultimately get them to take action.

Content marketing has become a trend

Recently, I researched domestic and foreign e-commerce platforms on the Internet and found that [content marketing](https://www.contenthacker.today/search/label/content marketing) has become a trend. If you want to engage in e-commerce, you don’t just need to put products on the shelves. Membership management, sending EDM and related marketing activities all need to be carefully thought and executed!

We talked about content marketing earlier, which means it should be driven by high-quality content. Simply put, it is the marketing technique of creating and publishing valuable content to attract and interact with target readers, and finally make them take action. Having said that, content marketing is an art of communicating with customers without actively selling; in other words, content marketing only delivers useful information without promoting products or services.

How to do content marketing? I think you first need to master the following principles:

• Meet the needs of Target Audience (Target Audience).
• Assist in solving user problems.
• Make content relevant to products, services and users.
• Design conversion strategies to get potential consumers to buy.

For those who want to sell products online, in addition to finding a place to put them on the shelves, it would be a good idea to talk about the brand story, customer reputation, product features, etc. through a blog.

Good marketing requires empathy

Of course, in addition to writing blogs, I also recommend that everyone set clear goals when selling products, take stock of available media and resources, and then set KPIs. For example, for copywriting subscript routines with content marketing thinking, it is recommended that you start from the following aspects:

• Create a sense of value.
• Promote practicality.
• Create uniqueness.
• Create a sense of urgency.

For example, publicity is important, but please don’t just “sell me and brag yourself.” Great content marketing should think from the perspective of consumers. Are the goods or services we sell valuable? Can you help solve the problem?

Content marketing is about selling an experience and feeling that allows people to let go of their guard and share the beauty of products or services through high-quality content.

In the post-epidemic era, many people want to do business online. Having said that, if you want to build an official website, you certainly don’t need to start by building a wheel. If you can make good use of e-commerce platforms such as Cyber​​​, you can save a lot of trouble. For example, setting up Google Analytics or Facebook pixels, etc., can be easily done from the background without the need to write additional programs or complicated operations.

Recently, many friends around me have started trying to start small businesses, whether selling coffee beans, early childhood education materials or handmade desserts. Everyone is looking for some new opportunities in the post-epidemic era, and I also think this is a good entry point.

If you have any questions about e-commerce operations or content marketing, please feel free to leave a message to contact me. Well, let’s do our best together!

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