If you want to write a good article, please be brave enough to express your opinions.

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Last night, after I was busy with teacher Yongxi’s “[Time Management Tips: Upgrading the Operating System of Life] (https://lihi.vip/gKFaA)” online course, I happened to meet someone online from the “[Vista Writing Companion Program] (https://www.facebook.com/vista.writing.program)” partner, so I chatted with her using LINE and paid attention to her learning progress.

This friend told me that she wanted to write some professional articles related to work, but the progress was very slow.

I asked her: “Where is it stuck?”

She told me that she wanted to refer to some foreign marketing trends and cases, and then sort out her own opinions, and then write a blog article to share with everyone. However, after she tried it, she found that it would take more time to organize. Not to mention writing an article within half an hour (https://www.contenthacker.today/2019/02/write-your-blog-post-faster.html), it might take even a few hours!

Well, this is indeed very distressing! I continued to ask: “So, your problem is that your data collection speed is too slow? Or does it take too long to interpret this foreign information? Or after reading these professional information in foreign languages, it takes a long time to convert it into your own articles?”

These three writing problems are indeed very common, but there are ways to overcome them! Therefore, I must first figure out where this partner encounters a bottleneck before I can prescribe the right medicine…

She thought for a while before answering me: “It’s mainly about interpreting information and converting it into your own ideas. These two parts are the easiest to get stuck on.”

She also mentioned: “I feel that I am not confident enough to express my own opinions bravely.”

Listening to this colleague talk about the bottlenecks he encountered in content production, it reminded me of the days when I was still working in the media many years ago. For a long time, I had to get up early every morning to read foreign news, and then write five reports in one go before picking up my backpack and taking the bus to work.

It is conceivable that if my hands and feet are not fast enough, five articles may take a long time to write!

Some friends have heard me talk about this past event, and their first reaction was: “What? Five articles!” Yes, it is a bit overwhelming to write five articles in just two hours, and it is still a routine job day after day.

Recalling this past event, I am actually very grateful for the training the company gave me at that time. It not only cultivated my ability to read a lot and write quickly, but also allowed me to establish an effective framework and routine for content production.

Going back to the problem our partner encountered, it seems that collecting information is not difficult for her. The problem is how to interpret the information in these professional articles, which may take a lot of effort! A more severe test is yet to come. After mastering the opinions of foreign experts, how can we cultivate our own opinions and insights? How to write it down and turn it into a powerful article?

If you have similar troubles, I would suggest that when reading professional articles, you should not just read them word for word, but also be able to dismantle the structure of the entire article and read between the lines to deduce the author’s true intention in writing the article.

For example, I often watch Neil. Badel Article written by Neil Patel, an Indian-American. Although he is young, only in his early thirties, he is already a top expert in the fields of SEO and digital marketing. Taking his recent article “How to Think About SEO” as an example, the focus of the discussion is to teach everyone how to think and practice search engine optimization.

If you only spend five to ten minutes reading it briefly, you may only pay attention to some SEO tips he introduced, but if you can carefully dismantle the structure of his article, I believe you can get more inspiration. For example: his way of subscribing, the way he builds knowledge points, the way he promotes his own services…etc., they are all worth observing and learning.

In addition, I found an article on the Jianshu platform. The author introduced how to talk to Neil. Badel’s way of learning writing is also worth referencing!

After talking about how to interpret information, let me talk about how to write your own opinions?

My Facebook friend [Ye Bingcheng] (https://www.facebook.com/pcyeh.NTU), who is also a professor at National Taiwan University, once mentioned: “[The value of writing] (https://newtalk.tw/news/view/2019-01-28/200773) is that everyone can think freely and explain freely… If you can have your own opinions and reason, it is a good article.”

Many people don’t know how to write their opinions, but that’s not the case. Based on my observations over the years of teaching copywriting courses, the crux of most people’s problems is not that they “don’t know how to write their thoughts,” but that they “don’t have the confidence to express their opinions.”

This is also what our partner from “Vista Writing Companion Program” mentioned: “I feel that I am not confident enough to express my own opinions bravely.”

In fact, since you are talking about your own opinions, you don’t have to worry too much about right or wrong. There are no standard answers to many things, such as [China Airlines pilot strike in 2019](https://zh.wikipedia.org/zh-tw/2019%E5%B9%B4%E4%B8%AD%E8%8F%AF%E8%88%AA%E7%A9%BA%E6 %A9%9F%E5%B8%AB%E7%BD%B7%E5%B7%A5%E4%BA%8B%E4%BB%B6), for example, involves the rights and interests of three parties between labor, management and passengers. It is difficult for us to directly determine which party is the problem in this incident─but if you can make sense, just express your opinion.

Someone once asked me: “Teacher, what should I do if the article I wrote is not comprehensive enough?” Well, if I really made a mistake or expressed it incompletely, there is no need to worry too much! As long as we can bravely apologize and correct our remarks or articles as soon as possible, it will be fine.

Expressing your own opinions is really important and not as difficult as you might imagine. As Professor Ye Bingcheng said, a good article can make some sense.

Previously, I helped my colleagues from the Tainan City Government hold a writing class called “You Can Write When You Come”. I hope that every student who has taken my class or participated in the “Vista Writing Companion Program” will be able to “write as soon as they come”! Of course, I would also like to take this opportunity to encourage friends who read this article, “Just write it”!

Let’s work hard together on the road of writing!

★ If you think this article is helpful to you, please share it or invite me to have a cup of coffee!

★ Welcome to like the “Vista Writing Companion Program” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://goo.gl/qjStbb)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Janko Ferlič


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Further reading

• Brand story must be resonant
• Why content creators need a content strategy
• Use the ABZ plan to improve writing skills

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☕️ Invite Vista to have a cup of coffee

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