I watched "Banknote-Grade Writing": Creating Super Writing Power

Facebook told me that my acquaintance with Teacher Lin Yutang (Elton) dates back to March 2018; in other words, I have known him for four years! What’s even more interesting is that we have as many as 178 mutual friends… Well, we should be considered to be in the stratosphere, right?

I’m very happy to hear that Mr. Elton has combined his years of writing skills and teaching experience to write this book “Cash-Level Writing: 20 Key Best-Selling Copywriting Lessons from Writing Skills Coach Elton!” Sales techniques from selling point, audience to expression》. As soon as I got the book, I couldn’t wait to start reading it.

Different from other copywriting books of the same type in the market, Teacher Elton’s “Bonus Level Writing: Writing Skills Coach Elton teaches you 20 key best-selling copywriting lessons!” Sales techniques from selling point, audience to expression》I don’t talk too much about theory, but I only teach you the simplest online marketing monetization techniques!

Although many foreign copywriting books have good content, unfortunately most of the cases in the books are drawn from Europe, America or the other side of the country. Not only is it not enjoyable to read, but it also feels not grounded enough. Teacher Elton has collected [copywriting cases] (https://www.contenthacker.today/2018/08/vista-copywriting-book.html) from many well-known domestic brands, lecturers, and business owners, so that people can learn and observe, which can be said to be a major selling point of this book.

Six keys to banknote-level writing power

Teacher Elton believes that as long as you can write good-selling words, you can make customers love your brand or business, and even more so, make customers purchase your goods, courses or services. Therefore, he hopes that through the sharing of this book, he can help everyone build their own bank-level writing skills!

In this book, Teacher Elton proposed six keys to banknote-level writing skills:

• Selling Points: What are the most influential factors on customers’ purchasing decisions?
• Audience: Knowing who you are writing to is more important than what you write! *Title: Not only attracts attention, but also attracts money! Let’s start the title battle now!
• Incentives: Make him unable to resist reading or buying? You need to give him five situational triggers!
• Confidence: If he has no confidence in you, nothing you write will be of any use!
• Action: After writing so much, how can we get customers to actually take action?

Five subscript techniques

If you want to write sales-worthy copy, you really need to grasp these six keys. In addition, for the [subscript part] (https://www.content.tw/?s=%E6%A8%99%E9%A1%8C), which everyone generally feels a headache for, Mr. Elton also proposed five subscript techniques, which are also worthy of reference:

• Touch Pain Points: The pain and fear caused by the issues encountered by Target Audience are the pain points they want to solve urgently.
• Declare the selling point: straight-ball showdown! Put your selling point in the title to quickly attract potential audiences and filter customers.
• Shocking points: subvert cognitive ideas, or put forward controversial viewpoints to attract attention.
• Create suspense: leave suspense in the title, directly arouse curiosity, and make people want to find the answer.
• Resonance points: speaking to a specific audience, triggering a situation that most people will have a common feeling, or saying something that the audience cannot say in their heart.

Overall, Mr. Elton’s this book is a reference book worth keeping on your desk. If you want to improve your writing skills, are interested in how to write eye-catching sales copy, and also hope to convert the hard-earned eyeballs and traffic into orders, I am happy to recommend this good book and let Mr. Elton accompany you to build super writing power!

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☕️ Invite Vista to have a cup of coffee

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