"Global Thinking, Local Marketing": Unique Segmentation and Local Marketing
The localization of Pokémon Go was successful
Speaking of the “Pokémon Go” (Pokémon Go) craze that started in Taiwan, you must still remember it!
Adults and children are busy hunting monsters in the park, which has become a new social phenomenon. Some people believe that the success of this game is due to augmented reality (AR); others say that this is because Nintendo attaches great importance to intellectual property (IP), and only long-term operations can bear fruit. But I think there is another key element, which is that they have added localized elements.
There are a lot of books on Internet marketing, but there are not many books on local marketing. I recently had the opportunity to read the new book “Think Globally, Show Power Locally: From O2O to SOLOMO, Used by Growth Hackers, 50 Innovative Internet Marketing Thinkings that Promote Amazing Growth of Enterprises (opens in a new tab)”, which impressed me deeply.
The author Olga Mizrahi (opens in a new tab) has a profound influence in the information industry. She (opens in a new tab) shares fifty low-cost, DIY marketing techniques in the book to help readers position the uniqueness of their business, find the formula for successful e-commerce marketing, and learn to use data analysis to strengthen online and mobile sales.
Unique thinking in local marketing
Globalization and localization are sometimes two sides of the same coin. I have been interested in Locally Suitable Services (opens in a new tab) (LBS) for many years, and I am not surprised that “Pokemon Go” will become a hit And red, but if you also want to understand the thinking of local marketing and hope to show unique differentiation, then I highly recommend you to read this book “Global Thinking, Local Power: From O2O to SOLOMO, Growth Hackers Use It, 50 Innovative Internet Marketing Thinking that Promotes Amazing Growth of Enterprises (opens in a new tab)” published by Building Block Culture.
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
