"Copywriting Strategy: Start Your New Writing Journey" Listening Experience: Study from scratch, adjust your thinking, and learn how to tell stories

Thanks to Zeng Yuhang for permission to repost

I didn’t expect it at first, but it turned out that the Hsinchu County Government organized the “Labor University and Micro-Entrepreneurship Management Mentoring Program “This course is so interesting, and it combines copywriting, writing, speech, creation, posters, advertising… and so on. Because I had previously studied oral expression, participated in a sports club, and learned poster design from there, I suddenly discovered that there are actually many types of expression. However, the most important thing, I think, is “how to tell the story”? Think about how to present the story you want to say so that the audience can resonate. This is also like what Teacher Vista said. You must first conceive at the beginning. What kind of customer group do you want to attract?

The challenge and inspiration of storytelling

“Telling stories” is not that easy for me. Firstly, it’s because I don’t have that much experience, and secondly, even if it’s a personal story or my own story, it’s still a bit difficult for me to emotionally integrate and use it freely. However, after studying and participating in the Jianyan Club, I discovered that I got some inspiration from listening to other people’s stories, and gradually understood that it turns out that small things in life, even things you may not have paid attention to, can actually be written into wonderful stories… It’s just that most people don’t notice it.

Interactive communication learning method

What I think is great about today’s course is that you can interact and communicate, and even practice, think and create. If you have questions or may be stuck, you can always ask the teacher for help, and your partners will discuss it together to produce a simple copywriting poster. It will not just be “listening to the class”! I think that in many cases, “communication” and “interaction” can not only make the course interesting, but also increase memory and be able to “use” it. Sometimes “if you don’t use it”, it’s really “useless”…

Application of FAB sales rules

At the same time, I am also very grateful to Teacher Vista for not hiding his secrets, so that everyone can understand and get more information! Among them, “FAB Sales Rules” makes me feel like “storytelling”. The main factor connecting it is: “Don’t say what you want to say, but tell stories that others want to connect with.” Only then can it arouse resonance and call on everyone to take action and do it… We often hear a saying, “how to say” is more important than “what to say”! Therefore, how to make others understand and feel your feelings actually requires thinking and practice.

Seek first what you have and then what’s best for you

Because I like to read books and write articles, but I feel that my abilities need to be improved. I even hope that when my abilities are reached in the future, I can start writing books and other directions and goals. Today, I listened to what Teacher Vista said, “Seek excellence before seeking excellence.” It made me feel that I should practice my basic skills first, lay a solid foundation, then strive for excellence, and then set higher goals; if I only pursue speed, then it will really be ” Breaking the Bowl”!

Therefore, I let myself study from scratch, adjust my thinking, improve my abilities first, build a good horse stance, and write the article first, and then I will slowly find some goals and ideas.

At the same time, the teacher encourages everyone to read more, read more books, and chat more with others, which will indeed provide some inspiration and [inspiration] (https://www.youtube.com/watch?v=5fiFvqHs474). This is very agreeable to me, a book lover! Because when I chat with my friends, I notice some differences that I haven’t noticed! I really feel this!

Thank you very much, Teacher Vista, for your guidance and teaching, and thank you for selflessly sharing your resources and expertise. Thanks!

Please give Vista a cup of coffee

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☕️ Invite Vista to have a cup of coffee

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