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Practical insights on AI, writing, and content strategy
Make good use of Google Analytics and UTM tags to accurately track traffic sources
Remember last time in the LINE community of Vista Club, after everyone happily discussed the social marketing issue of red bean cake, everyone started to discuss how to effectively track website traffic while the iron was hot? What convenient digital tools can be used for tracking? In order to grasp visitor dynamics more accurately, where does the website traffic come from?
Want to make big money with a subscription service? Figure out your personal business model first
The author of this article, You Shufan, is currently the co-founder of Exploring the Force, and launched the "24 Key Lessons for Career Jump" subscription service on the PressPlay platform. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why are we reprinting this article] Do you feel envious when you see others making a lot of money through subscription services? Not everyone can get a million-level monthly income from subscription services, and the price to...
"Stories Behind Popular Internet Short Films" Briefing School Experience: Gold medal producer Wu Xiuyang talks about the thinking of content marketing
The author of this article, Liz Wu, lives or works in the UK, Shenzhen, Beijing and Taiwan. Founder of "Fun Club" with style retirement proposal. He has served as the marketing and public relations manager of Hanbi Building and the project manager of Xinyi Group's joint business office. His work experience includes consulting, marketing planning, copywriting, brand public relations, shopping mall operations and development business. He tries to see things from different angles and makes his t...
Make good use of issue packaging and amateur tweets, and you can also write industry supporting articles that netizens will strongly support.
The author of this article is a young girl, Karen, who is new to the media. She once served as the editor of Taiwan’s most popular online native media, worked for a 4A public relations group, and now works in a television media. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] When people browse the Internet, as soon as they see a published article or a published video, they jump directly to other information. But are professional ...
The key to success of “subscription-based services”: effectively maintaining long-term relationships with users
To be honest, "subscription-based services" are not a new thing, but with the waves of knowledge payment and monetization in recent years, as well as the recent cancellation of subscriptions by the well-known knowledge-based Internet celebrity "囧星人", this type of knowledge payment service has once again attracted social attention, and many experts, lecturers or Internet celebrities are flocking to it. At the "Business Thinking of Professional Lecturers" spring wine event held today (March 22)...
How to avoid being deceived by fake news and videos? Google biometric verification tips
I believe you often see friends reposting many videos or news URLs through Facebook or LINE, but are these messages true or false? Nowadays, you can directly retouch pictures or edit videos with just your mobile phone. It is not difficult to add content to the content, but this has also caused everyone's confusion - is this video credible?
How to write a fan page post that is both eye-catching and has a high conversion rate?
In recent years, because I teach content marketing and copywriting, people often ask me: How to write fan page posts that are both eye-catching and have a high conversion rate? I happened to see two good cases recently, and I would like to share them with you in excerpts. The first case is the fan page of New Minsheng Theater. You may not be familiar with this theater, but as a senior resident of Minsheng Community, I am naturally no stranger to this new Minsheng Theater that I grew up with. ...
Four tips for running a Facebook community, starting with a clear positioning
Why should I encourage everyone to start a Facebook group? And how to run a Facebook community? In fact, Facebook groups are also called Facebook Groups. Simply put, it allows a group of specific users to communicate on common interests or ideas in an open or private community space on the Facebook platform. And this space may be public, private, or even completely secret. Why have many experts recently begun to encourage companies or individuals to run Facebook groups?
Want to turn your strengths into a resume? Grab the five key points that will help you showcase your work experience perfectly
The author of this article is Hou Zhixun. He founded an education and training team when he was 21 years old to create a stage for self-learners, focusing on areas such as learning and productivity development, cloud work techniques, and knowledge management. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why are we reprinting this article] Resume is a kind of content used to show one's own strength. But usually the resumes received by companies will make su...
"You Can Be More Than an Office Worker": Action Guide for Slash Youth to Start the Era of Resumption of Business
There have been many new books recently, such as "Slash Youth", "The Gig Economy is Coming", "The Era of Resumption of Business is Coming", "One-Click Profit" and even "You Can Be More than an Office Worker", etc., all of them are talking about the same thing - that is, how to develop diversified income for yourself in the changing era of recession? Or, you can increase your visibility and influence through diversified management, and then have a more prosperous life. I have introduced these ...
Who says that no one will read the announcement of the government decree? Let’s learn content marketing from the police fan page [Updated on April 2]
Do police agencies also do content marketing? For friends who are used to seeing commercial advertising copywriting, this should be very refreshing. This Facebook post by the NPA Director's Office for police college admissions attracted 14,000 likes, more than 4,400 shares, and more than 1,000 comments. This outstanding achievement should make friends who work hard every day to manage social content very envious! The NPA Director's Office has carefully built a fan page for content management....
How can I say that I have no clothes? Tongpao with Zi: On the road to content marketing, let "content hackers" accompany you for a while
The author of this article, Ken, is a motivated student in the "Content Hacking" community and loves learning copywriting and marketing-related knowledge. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. [White Bear's Supplement] "How can I say that I have no clothes, and I wear the same robe as my son?" comes from "The Book of Songs". Qin Feng. "No clothes", the vernacular meaning is "Don't say the battle clothes are not enough, you and I share a shirt, let's go to th...
The era of business resumption is here: From building a great company to changing the world, all you need is action
Friends who have taken my classes may have heard me mention how to build an "inspiration database." This means that whether you like to record with pen and paper or use digital tools, you can build a database that can be expanded at any time and easily queried based on your industry or things you are interested in. I accidentally opened my "Inspiration Database" this morning and saw that Luo Zhenyu, who recently "Luo Ji Thinking", had introduced his content plan for "Getting" in 2018.
In fact, you don’t understand my heart: Think in multiple directions and make a briefing on sincere communication
The author of this article, Liu Yiyou, is a briefing. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] We are all accustomed to listening to briefings in the same environment, especially professionals who are used...
Jin Xing, founder of the "Solar" community, shared: How can the Focus Community accumulate content and motivate users?
I don’t know since when, I joined the ranks of Teacher Zhou Shuolun, Secretary-General Shary Lai and many other seniors. I stay in front of the computer before nine o’clock every Saturday morning, waiting for the online course of the "Chaos University Study Club" to start. The expert who is here to share with students today is Mr. Jin Xing, the founder of the “Solution” community. The topic he talked about was "Content Community: Product Selection and Operation", which happens to be a topic t...