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Practical insights on AI, writing, and content strategy
How to write a blog post in half an hour?
Last night, I came to Huashan 1914 Cultural and Creative Industry Park to help TeSA students learn the art of subscripting in eye-catching copywriting. Although the topic of the course is about subscripting, I still take the trouble to start with the logic of content production, and then introduce content strategy and related marketing techniques to you. As usual, I also asked each student to introduce themselves before class and asked them to share the problems they encountered in writing.
To create a wonderful self-introduction, start by facing yourself sincerely
After the Lunar New Year, everyone is back to work. At this moment, it is also the season when office workers change careers and certain graduate schools at home and abroad start enrolling students, so every year there are always friends who hope that I can help write letters of recommendation, or students in copywriting classes will ask me how to write a self-introduction? If we quote Clayton. Kristenson's "Use Theory of Innovation", before writing a self-introduction, I suggest you think ab...
Make use of content calendars to make your marketing activities more grounded
The author of this article is まろ, the author of the light novel "Southern Cross". In the spirit of "taking from the Internet and giving back to the Internet", we share personal experiences, covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. How to make your brand relevant to your audience? You need a content calendar! Congratulations on the new year, and wish a...
Thinking, observation and extensive practice help you lay the foundation for content production
The annual vacation is coming to an end, are you ready to return to work? Early this morning, I received an assignment from a student in Hahow’s “Content Power: The Super Power of Building Brands” online course. In his homework, he mentioned several problems related to content production, such as: He is too busy with work and has no time to concentrate on completing a work. There are too many things I want to do, and I end up not being able to complete them. The content is produced too hastil...
I read "Pick up a pen and start writing, and your life will change": Write a life diary and pursue a better life
Time flies so fast, and it’s already the fifth day of the Lunar New Year. I tidied up my room yesterday afternoon and cleared out more than a hundred books, preparing to distribute them to relatives and friends or resell them to second-hand bookstores after the new year. I just happened to take this opportunity to re-examine many good books that had been gathering dust. Just like this book "Pick up the pen and start writing, your life will change", written by the international best-selling au...
Want to learn to write? The Top 100 Writing Websites of 2019 You Can’t Miss
Today is the fourth day of the Lunar New Year to welcome the God of Wealth. I would like to wish everyone a happy old age and wish all the readers of the "Content Hacker" website good luck in the new year! In the past few years, I have given many courses in the corporate world and universities, and I have found that many of my friends are interested in writing, but they just lack direction and guidance. In addition to providing some experience through lectures and teaching, I will also recomm...
I watch "Self-Traffic Life": Creating a unique selling proposition is more important than selling things
I accidentally bought this book "Self-Flow Life" in a bookstore. Although this book came out as early as 2012, the simplified Chinese version was only introduced and published by CITIC Publishing Group in August 2018. There seems to be no traditional Chinese version yet. Although it was written six or seven years ago, there is still a lot of useful information in the book. I think it still has certain reference value for friends who want to start an Internet career.
Master three keys to make your newsletter more engaging
Today is the second day of the Lunar New Year. I also followed my mother back to my parents’ home to reunite with relatives and friends and enjoy the joy of reunion. After the dinner, I returned to Taipei and remembered that several friends recently asked me what should I pay attention to when publishing an e-newsletter? Are there any key factors for success? Well, although e-newsletters, product copywriting, and blog articles all contain graphics, text and other content, there are still some...
I read "How to make products sell well and sell for a long time?" 》: To create a hit product, first think about the actual benefits it can bring to consumers.
Speaking of which, I rarely eat snacks, but I always have an inexplicable feeling for Pocky (ポッキー), Japan’s national snack. So, when I discovered "How to make products sell well and last long" in the bookstore? The brand manager of Japan's national snack POCKY teaches you the marketing planning power of products that have turned from black to red and have been selling well for 50 years! "When I read this book, although it was not a treasure, I quickly took this book home... Pocky (ポッキー) is pr...
I read "Winning in the AI Era: Secrets of Marketing Yourself": Creating a Unique and Key Value Proposition
When I first came across the book "Winning in the AI Era: Secrets of Marketing Yourself", I actually had some objections to the title, because the original title was "「あなた」という品を高く売る法-キャ"リア戦性をマーケティングからKaoえる", translated into Chinese, roughly means "How to sell "you" at a high price - thinking about career strategies from a marketing perspective", which has nothing to do with artificial intelligence (AI) at all!
I watched "Marketing with Anyone": Tell a good and engaging story to help customers realize their dreams
Today is New Year's Eve, and Vista is here to say good-bye to the friends of "Content Hackers". I wish everyone a happy new year and all the best! As usual, I went out to work today and found that many people came to the market to buy New Year's goods before the Chinese New Year. I also saw many businessmen busy doing business. When it comes to doing business, everyone knows the importance of marketing, but the question is how to engage in marketing, which is a science!
I read "Making "Women" Buy Online: Copywriting and Design Principles to Create a 28x Repurchase Rate": Master the exciting marketing rules
When it comes to the similarities and differences between the sexes, many people think that "men and women are different" to begin with, not to mention that there are some differences in areas such as thinking, interests, values, and consumer behavior. What if someone tells you now that even when writing product copy, you must first think about whether the target audience is male or female? I wonder, would you agree with this statement? Indeed, understanding the psychology of consumers can be...
I watched "The Magic of Unorganized Life": Survive the chaos and find a life rhythm that suits you
From Eiko Yamashita's "Separation" to "The Heart-Thrilling Magic of Organizing Your Life" by Marie Kondo, the hot sales of these books in the global market seem to indicate that people in the world are generally afraid of chaos and hope to regain the focus of life and work efficiency through effective organizing methods. In today's era where tidying up is regarded as the norm, someone actually publishes a book to promote "The Magic of Life Without Tidying Up"? Is this the author deliberately ...
In the Year of the Pig, improve your content and seek benefits from yourself─Content Hackers wish you all the best.
As the Year of the Golden Pig approaches, Content Hackers wishes everyone all the best! Please make use of the various content techniques and case studies introduced by "Content Hacking" to create your own content marketing method. In the new year, let us learn and improve together and seek for ourselves.
Rakuten Market Future Forum: Content Marketing
Time flies, and more than three years have passed in the blink of an eye, but I am still deeply impressed by this "Rakuten Market Future Forum" and I often think of the rapid development of content marketing in recent years. Although three years have passed, the briefing in this article still has some reference value, and I take this opportunity to share it with you. According to the "International E-Commerce Development Trends" report released by the Information Industry Promotion Foundation...