Blog
Practical insights on AI, writing, and content strategy
"Vista's Little Voice": Embark on a journey to speak to the world
Photo by Vista Cheng At this moment, everyone should still be celebrating the New Year holiday! Let me first say "Happy New Year" here and wish everyone a wonderful year. Today also happens to be my birthday. So, my Facebook was inundated with congratulatory posts from a bunch of friends! Thank you all, I love you. At the beginning of the new year, everyone must have some New Year's resolutions, right? I am no exception and am looking forward to having a healthier body and mind this year whil...
Reading experience of "The money you spend will flow back on its own": Take risks for your interests and find the key to success
Starting the money spiral Because I started to review financial statements again, I unconsciously became particularly sensitive to various money-related information. For example, this book "Money you spend will flow back on its own: Start the "money spiral", the more money you spend, the richer you become". Although it only took me less than half an hour to read it, I got a lot of inspiration from it. I am no stranger to DaiGo, the author of this book who calls himself a "mind reader".
"Publishing March—Trends and Impacts of Digital Publishing in 2021" Lecture: How was "T Podcast TechPodcast" created?
Yesterday afternoon, the weather in Taipei got slightly warmer, which was undoubtedly a good time to participate in physical activities. I am very happy to be able to participate in the "March of Publishing - Trends and Impact of Digital Publishing in 2021" lecture co-organized by the Taiwan Digital Publishing Alliance and City State Culture. I also took this rare opportunity to meet many old and new friends. This lecture mainly focused on three major themes, including: embracing content busi...
Reading experience of "1% effort wins 99% of people": An unexpected birthday gift starts a life of speed and slowness
On my birthday, I received a copy of "1% Effort, Win 99% of People: Using Gaming Strategies to "Play" as a Work" as a gift from the publisher. The founder of Japan's PTT, which has 10 million users, has successfully learned "precision idleness". 》This book, I secretly thought, might be God’s birthday gift to me, right? At first glance, the title of this book is really eye-catching. It has a bit of a non-startling tone, and it feels more like the subtitles used by some content farms.
"Publishing March—Trends and Impacts of Digital Publishing in 2021" Lecture: How is "T Podcast TechPodcast" produced?
Photo by Vista Cheng Yesterday afternoon, the weather in Taipei got slightly warmer, which was undoubtedly a good time to participate in activities. I am very happy to have the opportunity to participate in the "Publishing March—The Trend and Impact of Digital Publishing in 2021" lecture co-organized by the Taiwan Digital Publishing Alliance and City State Culture. This lecture mainly focused on three major themes, including: embracing content business opportunities, countermeasures for cross...
In the post-epidemic era, the lens expression you need
Photo by Marco Xu on Unsplash It’s the end of the year again. If you want to ask me what my plans are for next year? Well, I can make a cup of coffee, open my notebook, and share it with you. But if you ask me what new skills I want to learn, there is also a long list. But one of them must be related to video shooting and editing. After all, audio and video content is booming now, and old-school people like me who are accustomed to writing or are good at writing skills have to follow the tren...
Reading experience of "Narrative Arc: Pulitzer Prize judges teach you to write well-received and well-received interview reports": My review of the interview writing career
On a winter afternoon when the weather is getting warmer, it is actually very enjoyable to read "Narrative Arc: Pulitzer Prize Judges Teaches You to Write a Crowd-worthy Interview Report" and listen to John Lennon's old songs. It's just that my eyes were attracted by the words, but my thoughts couldn't synchronize; suddenly, I seemed to have returned to the era when I was still working in the media. Everyone has some quirks to one degree or another. For example, I never like underlining notes...
friends
Just now, a friend said that I was in a particularly good mood today? Well, it seems right when you think about it! Although the weather in Taipei is still gloomy today, there is indeed something to be happy about. In the afternoon, I met for coffee in the East District of Taipei with my Hong Kong friend Jansen, who I have known for many years. They say "friends are better when they are older", and this is absolutely true! To be honest, I have forgotten how long I have known Jansen... In the ...
To create an effective call to action, grab your target audience’s attention first
A while ago, I received a message on LINE from a student of the second phase of the "Vista Writing Companionship Program". It turned out that she wanted to discuss the articles she had written with me, and she also hoped to get some feedback. Well, it took me a few minutes to read it, and I feel that this is indeed a very practical article. Except that the font of the blog is slightly smaller, there is not much problem with it overall. However, I found that the student’s call to action at the...
Reading experience of "One Click to Profit": Catch the train of the sharing economy era and expand your multifaceted life
Monetize with one click. When I mention the book "One Click to Profit: Exploring New Business Opportunities in the Sharing Economy Era and 300 Tips to Turn Knowledge, Skills, and Items into Gold", it is actually an interesting coincidence in itself. I was browsing in a bookstore one day. I originally wanted to find some books on economics, but unexpectedly my attention was attracted by this sharp title next to me. Speaking of "One-Click Profit: Exploring New Business Opportunities in the Shar...
Combining interests and expertise to become a "professional" across fields
This article was originally published on "UDN" Orange Generation Channel. Have you heard of the term "Pro-am"? According to Wikipedia, Pro–am originally refers to a sports event in which both professional athletes and amateurs participate. It can also refer to a collaboration between professionals and amateurs in scientific disciplines such as astronomy. Personally speaking, Pro-am has another meaning: it is a person between amateur and professional status, close to the so-called "amateur pro...
Publish your own book and use it as a business card to introduce yourself to the outside world
This article was originally published on the Orange Generation Channel of "UDN" "Who am I without a business card?" When facing retirement, many people feel at a loss as to what identity they should use to interact with others in the second half of their lives. Zheng Weiquan (Vista), a writer who has published many books such as "Content-Inspired Marketing", believes: "Publishing a book is a good personal business card." Not only can you fully present yourself, but you can also connect to une...
Reading experience of "E-commerce Zero to One: From 0 to 1": Start from scratch and unleash the Hack spirit
The rise of Taiwan’s e-commerce is about to enter 2022, and the current development status of various industries is also very different. Due to the impact of the COVID-19 epidemic, it can be said that all industries have been depressed in the past two years, but the e-commerce industry has shown a phenomenon of blooming. For e-commerce traders, it feels like they are eating sugar cane these days. Especially under the influence of the epidemic this year, because some people are afraid of going...
Reading experience of "Marketing with Anyone": Tell a good and fascinating story to help customers realize their dreams
Seven Golden Rules of Sales Power When it comes to doing business, everyone knows the importance of marketing, but the question is how to engage in marketing, which is a science! Donald Trump, the author of "Marketing with Anyone". Miller is a New York Times best-selling author and the founder and CEO of the advertising media company StoryBrand. He founded the non-profit organization "The Mentoring Project" in 2009 and served on the Obama administration's "God's Love and Healthy Families" team.
Say goodbye to the traffic era, Alexa.com will terminate its service in May 2022
Now when talking about Alexa, many people may think of a smart assistant launched by Amazon in the United States, which was originally used in the Amazon Echo smart speaker. It has the functions of voice interaction, music playback, to-do list, alarm clock, podcast, playing audio books, and providing weather, traffic, sports and other real-time information. However, the protagonist of this article is not Amazon Alexa, but the Alexa Internet company that has accompanied many old Internet peopl...