Blog
Practical insights on AI, writing, and content strategy
How to submit a proposal to a publishing house successfully the first time?
For friends who are interested in publishing personal works, Editor-in-Chief Lu reminds everyone to "find the right person." In terms of the types of book publishing, they can be roughly divided into: textbooks, professional books, popular books, comprehensive books, text books, life picture books, etc. Each publishing house has different strengths, so everyone must do their homework before making a proposal to the publishing house.
Create everlasting content and leverage content marketing influence
Most information may only have a shelf life of a few days. Just like the news about Biden being elected President of the United States or the issuance of triple stimulus coupons, no one may care about it after a few days. But evergreen content is so meaningful that it stays relevant once it’s published and continues to guide customers as search volume increases.
Make good use of subscript tips to grab readers’ attention
> This article was originally published in "Economic Daily" Last time, we talked about the key marketing elements that attract attention, including: commitment, curiosity and data. A reader wrote to me and asked me, what should I do to write a title that people are willing to pay attention to? ...
Three key elements of marketing to catch the audience’s attention
This article was originally published in Economic Daily Last time, we talked about the three elements of writing an eye-catching headline. Next, I will introduce you to several key eye-catching marketing elements: The first element is commitment: When writing an article, if you can make a specific commitment, it will naturally affect the reader's perception. It is recommended to make good use of promises when placing bids to let readers know what benefits or benefits they can get after readin...
Do you need to create an outline before writing?
The purpose of writing an outline is to help us establish goals and direction. Therefore, I also suggest that you do not stick to the form and details of the outline to avoid wasting too much time. Sometimes, if you don’t have much time to draw up an outline, it’s actually a good idea to simply conceptualize the process in your mind first. As the saying goes, "Everything will stand if it is predicted, and it will be ruined if it is not predicted." Let us make the best preparations!
Read a good book with Teacher Lan: "Copywriting Power Is Your Money Making Ability"
Thanks to career consultant Ms. Lan Ruying for reading my humble work "Copywriting Power Is Your Money Making Ability" last night. Teacher Lan is full of laughter and witty remarks. Not only does he interact with netizens cordially, he also shares two good quotes from the book on the show, which are: 1. Only by bravely speaking out your opinions can the article have real life. 2. Inspiration needs to be accumulated and organized before it can be used at critical moments. ...
Writing allows you to meet your readers
I still remember that a few days ago, I received Brother Fu’s e-newsletter "Letter from Brother Fu". The theme of this issue was very interesting. The title was "Writing allows you to meet your readers"... Well, it caught my attention right away. Speaking of writing, although it makes people's eyes light up, the word "encounter" makes me smile knowingly. Why is this? Because many years ago, I published a novel called "Who Should Meet Me". ...
Create a unique value proposition to drive consumer purchasing decisions
Let’s take the common sales page as an example. In addition to using clear graphics and text to show the specifications and features of the product, if the unique value proposition can be placed near the call to action (for example, strengthening the value of the product next to the purchase link), it will be possible to further trigger or enhance consumers’ purchasing decisions.
How to write a great opening line?
I like Karen very much. Karin Fong's interpretation of the opening: "The opening is an invitation. A good work will arouse people's expectations and make it easier for the audience to participate. The title is the passage into the work. It tells everyone that the curtain has risen, please suspend disbelief. Please pay attention - please leave your daily life behind now. Once again, a story is about to unfold."
Preface to "Copywriting Power Is Your Copywriting Ability": Now is the best time to learn writing
For me, writing is an innate interest and even one of the skills I currently rely on for a living. But I also know that not everyone likes writing or can accurately express their opinions through words. Therefore, over the years, I have not only lectured in many government agencies, companies and schools, but also launched the "Vista Writing Companion Program" in January 2019, hoping to accompany more partners to improve their writing.
Use three elements to write eye-catching titles for your copywriting
> This article was originally published in Economic Daily Last time, we talked about how to write a headline that can catch the eye. In fact, there are many skills related to subscripting, and we can also learn from internationally renowned media! For example, the British BBC Academy provides a lot of reference information on media writing. ...
Five Steps to Content Production to Attract Potential Customers
Producing excellent content (including articles, videos, or infographics, etc.) is a method I recommend. Business owners can also consider designing sales pages for specific products or services. The purpose of doing these things is simple: to attract the "right" people to your company's website and generate links.
How to improve writing speed?
If you want to write an article in a short time like me, it is not difficult and it can really be done. Just before writing or producing content, please think carefully about the purpose you want to achieve and the possible target audience, and then sort out your own opinions...
Say goodbye to "original inheritance, transference", and make good use of four logics to write eye-catching product copy
The so-called "initiation, inheritance, transfer, and integration" is actually a process and structure for article writing. To put it simply, "starting, inheritance, transition, and closing" represent a kind of laying out process and sequence: starting refers to the matters that need to be explained at the beginning of the article. Inheritance refers to the continuation of the above, that is, the content in the middle of the article. Turning is the most special, unexpected and wonderful proce...
Write a touching title to catch your eye.
> This article was originally published in "Economic Daily" Successful copywriting is for the purpose of selling goods or services, and comprehensively reflects all your experience, professional knowledge, and your ability to form this information into words. In other words, a scene that usually impresses the audience has a business logic behind it. In the previous column, I introduced you to the formulation of content strategy. Next, let me talk to you about bidding. ...