Blog
Practical insights on AI, writing, and content strategy
Master five basic principles to help you write an eye-catching press release
✍️ The author of this article is Vista Cheng and was originally published in the Economic Daily. Writing press releases is an important tool for companies to communicate with the public through the media. It also allows the outside world to understand the company's latest developments, product launches or other important news. A powerful press release can not only attract the attention of the outside world, but also enhance the visibility and credibility of a company or institution. In this e...
Media personality Zhu Shujuan talks about how to become an independent journalist from writing to management
Over the years, Zhu Shujuan's independent reporting has promoted the awakening of Taiwanese civil society to environmental protection. She insists on working for environmental sustainability and survival justice. From mainstream media to a one-person independent reporter, what kind of "independent journalist" path has Zhu Shujuan taken? On the afternoon of Saturday, September 16, 2023, the Media Literacy Education Foundation invited everyone to listen to the sharing of this outstanding report...
When calligraphy meets writing: Notes on my introductory calligraphy class
When you think of calligraphy, what comes to your mind? Is it a nightmare from elementary school or junior high school? Many people may know that this is a long-standing Chinese culture that must be included in the intangible cultural heritage carefully protected by the Ministry of Culture or the Palace Museum. Although my handwriting is not good-looking, I like calligraphy very much. Maybe it’s because I’ve been exposed to it since childhood, or maybe it’s because of the DNA buried in my blo...
"Copywriting Strategies: Start Your New Writing Journey" Listening Experience: I was lucky enough to meet Teacher Vista
Thanks to Brenda Chou for permission to reprint. I have good luck as a teacher outside the system. Usually you will meet a good teacher by accident. A while ago, a friend sent me a video about lucky physiques by the famous Lao Gao and Xiao Zhou. My friend said: "This is you!". It turns out that I am a person with a lucky physique! To put it bluntly, I discovered Mr. Vista’s course by accident. I loved reading when I was a kid, and I took a prose class from a writer teacher when I was young. L...
Writing is easy, just start writing and don’t stop
Someone asked me: Why can I keep writing for so many years? Do you think I would say that the fundamental reason for never wavering is because writing itself is the best self-investment in this era? No, of course writing is a great thing. But if you are doing this and need to be particularly determined or persistent in taking action, then you need to think carefully. American writer Joseph Cornell said: "There are only two difficult things in writing - start writing and don't stop." So, what ...
"Compound Interest Thinking: Make small changes become big changes, and use compound interest to improve the long-term effects of life profits" Recommended Preface: Wake up every day a little smart...
By adhering to a long-term mentality, you can see a different landscape. Time flies, and the COVID-19 epidemic has not yet stabilized. With the rapid rise of the Metaverse and WEB 3, it seems that this is another turbulent year. Many friends like to make wishes at the beginning of the new year and set various annual goals. I think this is good. But if possible, I would like to work with you to build a compound interest thinking based on long-termism from now on. Before I start talking about c...
[Content Marketing Frontier] Master the opportunities of combining content marketing and artificial intelligence ─ 2023 Taiwan Artificial Intelligence Annual Conference
From worker intelligence to artificial intelligence From 2022 to 2023, the various applications of generative artificial intelligence have produced brilliant results and successfully attracted everyone’s attention. It also turns many ideas that originally existed only in imagination into words or pictures bit by bit, and brought them into real life. Now, even non-marketers can use Google Bard, OpenAI ChatGPT, or other AI generators that have sprung up to create various copywriting or realisti...
Design effective questions for ChatGPT
In the age of AI, how to effectively ask questions to ChatGPT? This article shares 8 practical question guides and structures to help you design more precise questions and let AI provide more valuable answers.
Director Cai Chonglong of the Golden Horse Award for Best Documentary 2022 "Nine Guns" talks about the value and influence of documentaries
The director of "Nine Guns" at the Golden Horse Awards for Best Documentary in 2022 was invited by the Media Literacy Education Foundation to share with everyone how to convey diverse viewpoints through documentaries in the second lecture of "Staring at Reality: What Documentaries Teach Us", and also mentioned some of the ups and downs of shooting and producing documentaries. Now that we have entered the era of audio and video, many people are interested in becoming a YouTuber. For those stud...
How to design the graphics and text of the advertising menu?
This morning, a Facebook friend Lin Jyun contacted me. After reading my article "ChatGPT Writing Course for Business People", he said that he liked the content of this lecture very much. Later, we chatted online for a few words, and he also mentioned that he liked copywriting very much. Although he was just a novice who had just come into contact with copywriting, he still found this field very interesting. Well, speaking as a writing coach, I always feel happy hearing that! Later, he asked m...
How to create a powerful call to action?
I still remember that on the afternoon of January 24, 2018, I held a "Content Marketing Practical Class" at Zhongshan Lecture Hall 15. I not only introduced the content production process, but also talked about how to start content marketing? The biggest feature of this course is that it not only introduces theory, but also spends a lot of time allowing students to think and practice. In this class, Teacher Baixiong and I also talked about Call to Action (CTA) many times.
Master the rules of the generative AI game
✍️The author of this article is Vista Cheng, originally published in "Economic Daily". The topic of AI is booming recently. I wonder if you have paid attention to the speech delivered by Jen-Hsun Huang, CEO of NVIDIA in the United States, at the graduation ceremony of National Taiwan University? CEO Huang reminded everyone that if they want to settle down in the new era of AI, they must run hard! He said: "Run, don't walk! Whether you are going to hunt for food or to escape the fate of being ...
Content marketing keeps an eye on six trends
✍️The author of this article is Vista Cheng, originally published in the Economic Daily. Time flies. For the industry, the main theme in the first half of this year is undoubtedly artificial intelligence. So, looking forward to the development in the second half of 2023 and even 2024, what changes and new trends will there be in the field of content marketing? 1. Create personalized content: Personalization is not just about adding the recipient's name in an email or product copy. It requires...
Go LinkedIn and build your personal brand
✍️The author of this article is Vista Cheng, originally published in "Economic Daily" When it comes to social media, you may think of Facebook, Twitter or Instagram. In fact, for professionals, there is another website that should not be underestimated, and that is LinkedIn. LinkedIn is a business customer-oriented social networking website founded in December 2002 by the famous American investor and entrepreneur Mr. Reid Hoffman. It is headquartered in Mountain View, California, USA.
Recommended Preface to "Simon Learning Method": Learn to grow old, live to grow old
"Simon learning method" is a set of learning theories proposed by Professor Herbert Simon, Nobel Prize winner in economics. To put it simply, he believes that a person with a basic foundation in a certain field can master any subject in half a year as long as he is really willing to work hard to learn. Professor Simon's discussion is based on the experimental results of psychology. It only takes one minute to one and a half minutes on average for a person to memorize a piece of information. P...