"Why are my fans ignoring me?" 》Recommendation Preface: Practical experience in starting a business without aiming for high altitudes
Editor’s Note: This book “Why Are Fans Ignoring Me?” (opens in a new tab)” is not a new book, but was published in July 2016, so it has been some time. But for friends who want to understand “content marketing”, I think this is still an introductory book worth referring to.
If you want to ask about the hottest and most popular topics in the entrepreneurial circle in 2016, I think “content entrepreneurship” and “content marketing” must be indispensable. Recently, many amateurs who started their careers on self-media platforms or live video broadcasts have quickly gathered thousands of fans with their strong personal styles, attracting millions of netizens to like them, which has also led to the so-called “Internet celebrity economy”. There are countless such examples. On the other side of the Taiwan Strait there are Mi Meng and Papi Jiang, and in Taiwan we also have Cai Aga, Ah Xi, Chen Yangjin and “that couple”.
In addition to the booming “Content Entrepreneurship (opens in a new tab)”, “Content Marketing” has also reached its peak this year. Many industries hope to grab the attention of busy and easily distracted consumers through the blessing of high-quality content. For example, shopping websites have begun to cooperate with bloggers and celebrities, and various fan groups have begun to experiment with various business logics, with the goal of increasing conversion rates and promoting monetization.
However, everyone can understand the separation of content and marketing, but how to do “Content Marketing (opens in a new tab)” when combined? It is not difficult to see that many friends in the industry still have no clue. Simply put, the biggest difference between content marketing and other marketing techniques is to attract target readers through producing and publishing high-quality content, and then drive this group of consumers to take specific actions.
Although the principle of “Content Marketing” sounds simple, it actually involves a lot of knowledge. Although many friends know the power of content, they don’t know how to run an official website or write a blog. Even if I follow the trend and set up a fan page, I still don’t know how to interact with the vast number of netizens. Don’t blame the fans for ignoring them. If the editors of various companies just post funny jokes or pictures of beautiful women in their fan groups, people will get tired after watching them for a long time, and the effectiveness will naturally be greatly reduced.
I’m glad to see that Shangzhou Publishing has also discovered the charm of content marketing, and will publish Norris’s new book “Why Are Fans Ignoring Me?” to be published recently. : Practical manual for content marketing without spending advertising money](https://www.books.com.tw/exep/assp.php/vista/products/0010720152?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201803)》 (opens in a new tab).
Although this book is not long, every word and sentence represents the experience accumulated by the author over the years of entrepreneurship.
I have known Dan Norris (Dan Norris) for a long time because he founded wpcurve.com (opens in a new tab), a professional technical service website for the WordPress open source community, which provides services to many WordPress webmasters around the world.
In this book, he also generously reveals the content marketing method he discovered. With only 181.23 Australian dollars in advertising expenses, his start-up company turned a loss into a profit within 23 days, and the estimated revenue (run rate) exceeded 1 million Australian dollars within two years, creating a wonderful story of 5,000-fold benefits.
What’s even more valuable is that the author also provides practical files and templates for content marketing for readers to download, hoping to provide readers with the most practical support in all aspects.
“Why are fans ignoring me?” : Practical manual for content marketing without spending advertising money (opens in a new tab)” and other marketing books in the market is that this book does not make high claims, nor is it just about theory. The author not only generously shares his practical entrepreneurial experience, but also specifically points out the reasons why many people fail in content marketing, so that readers can avoid these traps or blind spots, thereby getting rid of the threat of competitors and producing differentiated and valuable content.
Overall, this is a very readable and practical book (opens in a new tab), I am happy to recommend it to friends who are interested in investing in the field of content marketing!
★ Vista Reading Club March Special: “The Era of Resumption of Business is Coming (opens in a new tab)”
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing (opens in a new tab)
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: John Schnobrich (opens in a new tab)
Further reading
- Recommended sequence for “Traffic Pool”: Create traffic, start with excellence
- “One-click profit-catch-the-train-of”: Catch the train of the sharing economy era and expand your multifaceted life
- Reading experience of “Whole Network Marketing: Clarifying Complex Marketing Ideas”: To master the key to success, start by understanding the product, demand and market
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
