Recommended Preface to "The Science of Seduction": How to Win the Public's Attention in the Fragmented Era
Author Banpal’s cross-border experience
As early as several years ago, I once read the author of this book [Ban. Articles and reports written by Ben Parr in the media. I’m glad to learn about “Allure Science: In the age of distraction, how to grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” (opens in a new tab)” is about to be published. This is a practical and interesting book. I am happy to recommend this new book to everyone.
Graduated from Northwestern University in the United States. Pal, who used to be a columnist for the well-known technology media CNET and the former editor-in-chief of the technology and social media Mashable, is now the co-founder of DominateFund (opens in a new tab). What’s more worth mentioning is that he calls himself an expert on attention.
Overall, class. Parr can be regarded as a successful person with cross-border development. In his past media career, he has won many awards. He is a journalist, columnist, entrepreneur and investor.
He wrote in “Allure Science: In the age of distraction, how do you grab everyone’s attention, make the world listen to you, see you, and even be willing to pay for it?” (opens in a new tab)” examines many psychological phenomena that attract our attention and puts forward many interesting viewpoints. At the same time, class. Parr also suggests how we can use the science of seduction to chart and preserve our attention in our thoughts, work, companies, and other things in our lives.
Whether you are an artist, salesperson, teacher, engineer or marketer, or even a parent, you can be inspired by this book to gain a deeper understanding of attention and psychological science, and then put those ideas, insights, projects or products that need attention into the spotlight one by one.
Seven inducements of attention science
The author explains in the book (opens in a new tab) why our minds actively pay attention to certain events or people but do not care about other events? He also proposed seven triggers that can trigger attention to help readers effectively capture or retain the attention of friends, colleagues, customers or fans.
This book (opens in a new tab) The author interviewed many elites in different fields, such as the chief operating officer of Facebook Xue Rou. Sandberg (opens in a new tab), well-known director Stephen. Soderbergh, LinkedIn CEO Jeff. Weiner, general manager of Nintendo Shigeru Miyamoto (opens in a new tab), founder of the popular American social networking site Reddit Alexis. Ohanian (opens in a new tab) and others, combined with the perspectives of more than fifty scientists and researchers, analyzed the mentality and trajectory of people’s attention shifting.
What shocked me the most was the author’s interview with Forbes reporter (opens in a new tab) revealed that he spent two years investing in the research, editing and writing of this book, and eliminated the essentials from numerous interview materials, leaving only 10% of the content in the book. class. Parr transformed his observations into really important key information, allowing everyone to put this originally complex and difficult knowledge into their backpacks and easily take it with them.
If you are interested in understanding what “attention” is all about, this is a book not to be missed.
★ Photo Credit: unsplash.com (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
