Recommended preface to "The Era of Rapid Growth": Let entrepreneurship avoid unnecessary mistakes

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The rapidly evolving technological civilization and business logic have silently changed the life scenes of the public, and ushered us into an era of “national entrepreneurship.” Many people have dreams of changing the world, hoping to implement various ideas and then realize them directly through market forces. As a result, many people began to organize entrepreneurial teams, and also learned from experts and scholars everywhere, and learned various skills such as product development and online marketing. They just hoped to gradually implement their ideas and create products that are popular in the market.

After the baptism of the entrepreneurial trend in recent years, everyone also knows that “[Lean Entrepreneurship](https://www.books.com.tw/exep/assp.php/vista/products/0010547374?utm_source=v ista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202004)》, knowing that you must first use limited resources to create a minimum viable product (Minimum Viable Product, MVP), to quickly verify whether your product and business model are feasible?

But the scope of entrepreneurship is too broad. Just knowing how to build a product at a low cost is not enough. We still need to know more details, such as how to quickly and effectively put the product into the market for inspection? Of course, starting a business itself must also have a method to test whether the business model is feasible?

If you are starting a business (or want to start a business) and have similar questions, I would like to recommend you to read by Ash Maurya (Ash “Fast Growth Era” written by Maurya. Ash Morea is a well-known figure in the American entrepreneurial circle. He has written books such as “Running Lean” (Running Lean). He has also served as a guest lecturer at Harvard University, the University of Texas at Austin, and the Massachusetts Institute of Technology, and has trained countless entrepreneurial talents.

The well-known economist Schumpeter once had a famous saying, he said: “Only when innovation is achieved, entrepreneurs can exist and profits can be generated.” Ash Moria also echoed this point of view. ta&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202004)” mentioned a lot about Growth Hacker(Growth Hacking) concepts, such as AARRR model, customer lifetime value and viral marketing, etc., and also shared cases from large companies such as Facebook and Tesla, which can be said to be quite reference and suitable to be placed on the desk for reference at any time.

It is true that the probability of success in starting a business is not high, and there is no method in the world that can guarantee that your entrepreneurial idea will definitely succeed. But in the process of reading this book, I gained many valuable insights. If you also want to avoid unnecessary mistakes, you are welcome to join me in moving towards the “[Fast Growth Era]” (https://www.books.com.tw/exep/assp.php/vist) outlined by the author. a/products/0010753559?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202004)》!

★ Featured image source: unsplash.com

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Further reading

• “Self-created Thinking: Life is an Eternal Beta, New Work in a Changing World” Recommended Preface: The secret to success is to keep starting over
• Recommended preface to “Adults’ Weekend Entrepreneurship”: Make full use of online media experience to create my slash business!
• [“Thoughts and Challenges of Starting a One-Man Company” Recommended Preface: “Thoughts and Challenges of Starting a One-Man Company”] (/blog/thoughts-and-challenges-of-starting-a)

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