Recommended preface of "MIT Golden Entrepreneurship Course" and "MIT Golden Entrepreneurship Practice Guide": Entrepreneurship is about moving forward step by step
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Recommended preface of "MIT Golden Entrepreneurship Course" and "MIT Golden Entrepreneurship Practice Guide": Entrepreneurship is about moving forward step by step

MIT Golden Entrepreneurship Course and MIT Golden Entrepreneurship Practice Guide Recommended Preface Entrepreneurship is about moving forward step by step - Cover image (opens in a new tab)

About four years ago, I met with Bill. Olett (opens in a new tab)(Bill Aulet)‘s masterpiece “MIT Golden Entrepreneurship Course (opens in a new tab)”. At that time, I was establishing the Taiwan E-commerce Entrepreneurship Association (opens in a new tab)(TeSA (opens in a new tab)) with a group of friends. Following the twenty-four steps provided in this book, we moved forward step by step, hoping to create an organic learning and growth ecosystem for friends in Taiwan’s e-commerce circle.

Time flies, four years have passed in the blink of an eye! TeSA currently has more than 53,000 community members, bringing together elites from industry, government, academia and research, making it the largest e-commerce community in Taiwan. Although he is still far from success, Bill. Ollette’s book really pointed me in some directions. Today, I am very happy to hear that the Business Week Publishing Department is about to launch “MIT Golden Entrepreneurship Course: Get the 24 Steps Right and Systematically Build a Successful Enterprise” (Revised Edition)](https://www.books.com.tw/exep/assp.php/vista/products/0010790207?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201807 (opens in a new tab))”, “MIT黄Golden Entrepreneurship Practice Guide (opens in a new tab)”, benefiting many readers.

These two books are mutually exclusive, one is theory (opens in a new tab), and the other One is a workbook (opens in a new tab), which is convenient for readers to follow the pictures. I am happy to recommend this series of good books to you, and I also encourage friends who are aspiring to start a business to keep these two books on their desks for reading and reference at any time.

★ Photo Credit: Stephen Mayes (opens in a new tab)

★ Welcome to register to attend the August “Ouchi Master” Lecture (opens in a new tab).

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.


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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.