Reading experience of "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.
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Reading experience of "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.

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Small group effect. Reading experience of the invisible power that sweeps over a large number of users. Make good use of the profit driving force and gain the upper hand in the era of quick success and instant benefits - Cover image (opens in a new tab)

Previously, I was invited to host a quarterly marketing reading group at City State Group. The book that City-State colleagues chose to read this time was “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/products/0010806531?u (opens in a new tab)) written by Mr. Xu Zhibin, who once worked for Tencent. tm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)”, which is also the third book in his “Social Dividends” series.

When it comes to community management, everyone feels very strongly about it. For enterprises, “Social Marketing” has become standard equipment. Almost every company has its own fan page, LINE@ (opens in a new tab) or Instagram account ⋯⋯But the question is, how can we run the community in a sound and colorful way?

In the past, I often taught social marketing courses outside. This time I saw Mr. Xu Zhibin’s “[Small Group Effect: The Invisible Power Sweeping Massive Users]” (https://www.books.com.tw/products/0010806531?ut (opens in a new tab) m_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》, I think it is indeed a good book worth referencing. There are many wonderful cases in the book, all of which are provided by front-line business people in major communities, which can be said to be quite precious.

The author also mentioned in the book that there are three benchmarks for running a good community, namely instrumentality, virality and long-term links. Friends who are interested can refer to the following two slides:

Small group effect. Reading experience of the invisible power that sweeps over a large number of users. Make good use of the profit driving force to gain the upper hand in the era of quick success and instant benefits - Picture 2 (opens in a new tab)

Small group effect. Reading experience of the invisible power that sweeps over a large number of users. Make good use of the profit driving force to gain the upper hand in the era of quick success and instant benefits - Picture 3 (opens in a new tab)

During the hour-and-a-half reading group, I communicated with friends from the city-state. Everyone also agrees that in this busy era, it is indeed necessary to start from the driving force of interests and put forward a unique value proposition (opens in a new tab). Only then can we have a chance to gain the upper hand and win the hearts of the people.

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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.

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I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.

I read "Small Group Effect: The Invisible Power Sweeping Massive Users": Make good use of profit drivers to gain the upper hand in the era of quick success and instant benefits.