Master eight steps to help you write a viral article

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I know that it is the wish of many friends who run self-media to write an article that can become popular. Today, let me share with you the tips. As long as you follow the following eight steps, you will have the opportunity to write a good and popular article!

If you want to attract the attention of the public, you first need to combine creativity with content strategy, as well as a deep understanding of your target readers. The following is a simple yet comprehensive methodology that combines several of my years of experience and insights in the field of writing teaching:

1. Know your readers

Research demographics: Determine the profile of your target readers, such as age, interests, and preferences. Articles that elicit awe, laughter or joy are more likely to be shared, according to a study by BuzzSumo in the US.

Social media interaction: By browsing information on platforms such as Facebook, Twitter, and LinkedIn, you can quickly grasp current trends, allowing you to make topic insights and resonate with a wide range of readers.

2. Choose an engaging topic

Trending topics: Use tools like Google Trends or BuzzSumo to find currently popular topics.

Unique Perspective: Your interests, background, and expertise provide a unique perspective on common topics. For example, extract interesting and practical business logic from historical events or popular culture.

3.Write content

Headlines: Create compelling and curious headlines. For example, a site like Upworthy (https://www.upworthy.com), which is known for viral content, will often write out 25 headlines before choosing one. If you are interested in subscripts, you can watch the [instructional video] I recorded before (https://www.vistacheng.com/2022/01/how-to-write-catchy-headlines.html).

Narrative techniques: Incorporate interesting stories to make the content more resonant. For example, use real business scenarios to explain complex concepts.

Data and Research: Include relevant data and case studies to add credibility. For example, cite Harvard Business Review research to support your business strategy.

4. SEO optimization

Keywords: Use a tool like SEMrush or Ahrefs to find keywords that will increase your article’s visibility on search engines. Page description: Write some engaging page descriptions that contain keywords and important information to increase the click-through rate you get from search engine search results pages.

5. Use multimedia

Images and videos: Articles with images receive 94% more views than those without images. It’s clear that audiovisual content can increase engagement, just as Dropbox used a simple explanatory video to grow its user base.

6. Participation and interaction

Call to Action: Encourage readers to comment, share, or subscribe.

Respond to comments: Engage with readers to build an exclusive community around your content(https://openchat.line.me/tw/cover/jQdGSHzzsP9Vq4WgkJSCbeCv3le7sHViyZX1OU0vcLkbS4deXPWpRED_574?utm_source=line-openchat-seo&utm_medium=similar&utm_campaign=cover).

7. Dissemination and Promotion

Social media: Share your articles on different platforms to get more exposure.

E-Newsletter: If you operate an e-newsletter (welcome to subscribe to “Vista E-Newsletter”), you can use it to promote your articles.

Cooperative promotion: Cooperating with influential opinion leaders and Internet celebrities can reach a wider target audience.

8. Analyze performance

Analysis tools: Use Google Analytics to understand your article traffic and website operation performance.

Feedback and Adjustments: Learn from reader feedback and analysis to improve your future content strategy and writing plans.

Case study: [Ice Bucket Challenge](https://zh.wikipedia.org/zh-tw/ice bucket challenge)

Background: A campaign to raise awareness about amyotrophic lateral sclerosis (ALS).

Hot element: It combines a simple, replicable action with a social issue.

The result: Not only did it go viral, it raised critical funds for ALS research.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH0A0s48QZ_WCcGyjt5wyAbPx6xI HzuHN6JqODoWjpVRsZuTp_V7cTxtskH7ewrH0bCcfM8oGhDuse6gBe0j112bjFajjswpywIQ8-gWFyJ6DtVx_atPnvS arV9oT-rEbyifFUz-0o5PcqIKnwoFZelvUwqK8MQFWqUtRKu-Sao24ORW2iKxz7qa511BF0/s1606/%E6%92%B0%E5% AF%AB%E7%88%86%E7%B4%85%E6%96%87%E7%AB%A0%E7%9A%84%E8%A1%8C%E5%8B%95%E6%8C%87%E5%8D%97.png)

Overall, creating hitful content is both an art and a science. It requires understanding your audience, creating engaging and optimized content, and distributing and promoting it effectively. You can use your interest or expertise in something to offer a unique insight or a fresh take on a popular topic.

Remember, fame is often unpredictable, so I want to encourage everyone to keep creating, learning, and adapting to changing trends. Well, let’s do it together!

You are not alone on your writing journey. If you need the guidance of a professional writing coach, please sign up now to join the “Vista Writing Companion Program”. If you hope that AI tools can become a good helper for writing, you are also welcome to take my “AI Copywriting Class” online course!


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Further reading

• Brand story must be resonant
• Why content creators need a content strategy
• Use the ABZ plan to improve writing skills

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☕️ Invite Vista to have a cup of coffee

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