Gene Hong: Ecological Observation on Chinese Content Farms

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This article (opens in a new tab) The author Gene Hong (opens in a new tab) is currently a consultant for many companies. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

[Why we reprint this article] Recently, due to the frequent spread of fake news, everyone has begun to pay attention to the development of related issues. “Foresight (opens in a new tab)” magazine pointed out that Content farms have become a base for fake news (opens in a new tab). We specially recruited Gene, a top network technology expert Hong’s authorization to share with you his observations on Chinese content farm ecology (opens in a new tab).

The complex ecology of content farms

In fact, the ecology of Content Farm (opens in a new tab) can be said to be complex. Because they are not like general ongoing websites or fan pages. Not only do they have many clone websites, they even have organizations and forms such as grouping teams.

Like the most famous coco01 team, their main focus is Mark’s Quotations, Pttbook Happy Sharing Station, Mango News Channel, Seventh Grade Creative Team, Kato Jun Taiwan Fan Club 2.0 and Shake the Tea to Wake Up… etc. They also have avatars running political content farms. From the Flash Alliance to the recent Qiqi News, they are their masterpieces…

The other is the Buzzhand team, whose well-known websites include: Life Goes Forward and Buddha Destiny Blessings. What’s more interesting is that they can copy copies, such as the Stock Market Observatory and LOOKER, which are all websites owned by them. In addition, the political section mainly includes the OMG Express series.

Features of various types of content farms

Compared with the development of other content farms, Meili Daily seems to be more focused. Although there are many fan pages called Meili Daily, it is not without copies. For example, black and white picture quotes, love quotes, etc. are all their works. However, it seems that there is no copy that dabbles in political farming.

As for political content farms, the most specialized one is Secret News! The main system is based on Bluepower, which has also opened a series of fan pages, such as the Anti-Tsai Ing-wen Alliance-National People’s Resentment and Choking Tsai Headquarters, Hating the DPP and Removing the DPP, etc. Although it has many fan pages, the website mainly relies on secret messages, but their relationship with the like news system is currently difficult to confirm.

Although Bomb01 changed its name to omgtw, it is still a continuing operation. In addition, their copies are pets, such as cats, which are the cutest and I love them so much! , cute little pet angels, etc., which is the secret base of the pet stars, and it can be said that it is run very well.

Science Frontier focuses more on novel science and technology news, such as Mark Knowledge and Health Headlines. In addition to the power of change, the website also has domain names such as xxx01, but it is not sure whether it is a clone of Bomb01 or coco01.

TEEPR, which was once at its peak, is still in business, but has already gone from bad to worse. In comparison, the recent EZ Lifestyle Group may be better! Diversification may be the biggest difference.

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Since the success of the Bobo Delly series, which focuses on the female market, there have been many copycats on the market, such as PE Girls, Press Logic, etc. We will talk about this part later.

How to trace the context of a content farm

Some people ask why I know so much? Because Page Dashboard (opens in a new tab) provides some analysis of domain fan groups, you can understand the context by looking in the mirror! Let everyone take a look at the chart below. It should be more interesting and contain more real information than what I wrote…

Zhou Qinhua, founder of the online media Youwu Report (https://www.facebook.com/chouchinhua (opens in a new tab)), observed that the phenomenon of the rise of content farms (opens in a new tab) reflects that the needs of readers on the Internet have not yet been met, whether they are interesting or serious needs.

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★ Photo Credit: Skye Studios (opens in a new tab), Gene Hong (opens in a new tab)