Experience from listening to "Sail to the Future": Managing a personal brand starts with repositioning

The author of this article is Miss Lai Lichun. Thank you for your permission to reprint!

Gains from the course

Zheng Weiquan (Vista) teacher at [Lingguang Academy](https://www.copywriter.com.tw/%E9%9D%88%E5%85%89%E5%AD%B8%E9%99 The “Sailing the Future” Lecture hosted by %A2/list.html) has a lot of course content and is very solid! Starting from personal positioning (finding the role model), we will teach you to take stock of your own advantageous styles. The most important thing is to be seen!

This course made me reflect again on the business process and original intention of this year.

At that time, I came into contact with [Personal Branding] (https://www.yottau.com.tw/course/intro/982?act=notredirect#intro). I attended a one-day workshop out of curiosity. After the class, I had no intention of running a business because I was just an ordinary office worker. I did not provide any products or services, nor did I want to become an internet celebrity.

But I like learning, so I started sharing my experiences on Facebook. This was just a way of output. Gradually, I began to be seen by some writers and lecturers because of my experience sharing articles. Some articles will resonate with me. Some people will leave messages saying to me: “This lecture is great!”, “The reading meeting is very interesting!” or “This book is on the reading list…”. These feedbacks are the motivation for me to continue writing.

Reposition personal brand

This year of operation has made me look forward to more possibilities in the future. After finishing the class, I repositioned my personal brand again: ✅Why run a personal brand? ✅How long can I last? ✅What are my goals? ✅What other value and contributions can I provide?

After listening to this lecture, some questions were answered. I also understand better that the ultimate goal of running a personal brand is to hope to contribute to the public.

Well, this is what keeps me motivated to continue designing.

This class allowed me to reposition myself and further explore my own value, and what is my business value? How to realize it?

Thank you Mr. Vista for sharing.

---

☕️ Invite Vista to have a cup of coffee

---