Copywriting is a spiritual journey: Thank you for supporting "Content Power: The Superpower of Building Brands"
This morning, I wrote a letter to all those who pre-ordered the online course “Content Power: The Super Power of Building Brands (opens in a new tab)” and sent the purchase receipts back to my friends. I am writing this letter not only to express my gratitude, but also as a small self-examination and review!
When talking about the reason for setting up the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”, we actually have to start with past work experience. Looking back on my career, I have worked in the Internet industry and media circles and produced many different types of content due to work needs, and I have accumulated a lot of experience. In recent years, I have also given a lot of physical courses on copywriting, content marketing, personal branding and community management by chance. Through face-to-face contact with students, I have also been able to understand the pain points and needs of the public.
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In view of this, this time I am cooperating with Hahow to launch the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”. I hope to help you establish some basic concepts and systematically help you organize a knowledge system that is easy to absorb-not just sharing routines and formulas, but also looking forward to giving everyone a pleasant writing experience.
In the future, when we have the opportunity to write, design presentations or shoot videos, we will no longer feel headaches and nervousness! Improving content capabilities is not just a slogan. The process of content production can really be an interesting experience. More importantly, it can bring the content closer to readers and potential customers, and then gain resonance.
The fundraising campaign for the online course “Content Power: The Super Power of Building Brands (opens in a new tab)” will end tonight (February 1). Starting tomorrow, this online course will be adjusted back to its original price of 1,800 yuan! If you have read my articles before or attended my classes, attended lectures, reading groups, etc., you should be able to understand some of my thoughts and attitudes towards writing.
Copywriting (opens in a new tab) is actually not just about writing, but also a spiritual journey. In other words, successful copywriting will comprehensively reflect all your experience and professional knowledge, and at the same time help you process this information and convey it to the target audience for the purpose of selling products or services.
Let’s improve content power (opens in a new tab) together! Even Frog knows to work hard (opens in a new tab), how can we lose to him? Right!
★ Photo Credit: Hahow (opens in a new tab)
Further reading
- Five ways to write eye-catching titles to quickly increase reading
- “Narrative Arc: Pulitzer Prize judges teach you how to write good and popular interview reports”: A review of my interview writing career
- Learn three passwords and three sets of logic, allowing you to write articles that resonate
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
